Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. Im Jay Baer.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Content without community, without approachability, without humanization and kinship is ineffective. I like the idea of building a community. It builds brand loyalty like a gym membership. (I'm

Content 125

Content Marketing Consultant Social Media 125

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SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 124

Social Media Social CRM Strategy Consultant 124

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SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 139

CSR Social Media Strategy Consultant 139

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JUNE 24, 2010

That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. That’s just a brochure in 140 characters.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. The change has come from how people create their perceptions.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? tools of social media always change. And that’s why your social media strategy must be tools-agnostic. The elevator pitch is dead. What’s the Point?

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. You may be influential in social media and your children more in “Avatar&# or &# gaming&#. Sore spot with us PR types.)

Social Media 150

Social Media Strategy Influencer Social CRM 150

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JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 130

Social Media Strategy Influencer Case Study 130

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APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. Tons of applicability for social networking. link] jaybaer Brilliant!

Social Media 113

Social Media Strategy Influencer Education 113

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MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location. That's all. Just compliments. Im Jay Baer.

Social Media 136

Social Media Consultant Video Strategy 136

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JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay. Im Jay Baer.

Social Media 151

Social Media Strategy Consultant B2B 151

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APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). It is all about SERVICE for them. Im Jay Baer.

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” The opportunity social networking provides in incredible. A real human!

Social Media 117

Social Media Case Study Strategy Study 117

Justin Levy

AUGUST 8, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Power of a Note Written on August 8, 2009 by Justin Levy in communications , customer service , interaction , loyalty , presidentobama , social media , video , zappos 35 Comments - Leave a comment!

Loyalty 174

Loyalty Comments Video Team 174

Techipedia: Tamar Weinberg

JUNE 16, 2010

When you integrate your profiles, you help build the relationships you have already started on each social site. It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. Do I have social media integration on my business blog? Great questions! Thanks for commenting.

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Social CRM The new telephone.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 121

Social Media Consultant Social CRM eBook 121

Techipedia: Tamar Weinberg

JANUARY 24, 2008

And it makes sense (due to necessary NDAs and the like) that once Digg took him on board, his loyalties to his friends would be dropped. In other words, they don’t give a damn about the community and they seemed to have moved on — perhaps completely. They forgot about the community.

Digg 104

Digg Buy StumbleUpon Social News 104

Convince & Convert

APRIL 8, 2010

I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. And MiFi is soooo much better than USB dongle.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. I think point 5 is a great one, and applies to many social networks – the more 'friends' you have, the more unmanageable it becomes.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

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APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. .

Foursquare 152

Foursquare Analysis Consultant Mobile 152

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JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come. Im Jay Baer.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. [link] [link] jaybaer Yep. link] jaybaer Yep.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

SEO enhances the awareness of the product or service and enlarges the funnel; however, social media can increase customer awareness and also improve the “consideration&# phase so that more customers decide to buy. but the multiple impacts of social media tools can make them worth the time and resources to get them working.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Just a humorous metaphor.

Social Media 149

Social Media Strategy Energy Consultant 149

Techipedia: Tamar Weinberg

JULY 30, 2010

Both wanted to create a Facebook community to connect users to each other. Colleges have Resident Assistants who adhere to the same rules as the students, and they live among their students so they’re very much part of that community. Your loyalties are to your community, and mine are to mine. A lot of people (e.g.

Digg 100

Digg Reddit StumbleUpon URL 100

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. It's a new way to use social media from a sales standpoint that is being overlooked.

Social Media 120

Social Media Strategy Mobile Consultant 120