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New B2B Targeting Options for Facebook Ads

Jon Loomer

Business decision-makers: A B2B audience segment that targets ads to people who are business decision-makers in engineering/IT, operations, HR, strategy or marketing, based on their job titles. Of course, we don’t know how these job titles are segmented and determined to fall within each group. So… 1. Great, great.

B2B 217
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5 Steps to Thinking More Socially About Communications

Dave Fleet

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413
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Lifestyle Marketing 101

Pixlee

An oversaturated marketplace, information available at the tap of a finger, consumers who have become hypersensitive to the advertising methods of old—the art of marketing has a plethora of obstacles working against it nowadays. It’s a set of interests, opinions, or ideas that people adhere to and use to reflect a particular group or culture.

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How To Leverage Social Listening For Managing Crisis

Keyhole.co

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Social listening tools can give you a visual guide to the data, such as graphs, diagrams, heat maps, and more. What can you do?

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How to Create Traffic Generating Content

Kikolani

I use MyBlogU to generate more answers for my group interviews. Here a few of my favorite visual marketing examples as well as image creation tools to check out. A few awesome ideas for visuals: Create venn diagrams (Here’s a great example of a cool and easy venn diagram ). Never stop exploring! Recommended Posts.

Content 60
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Why Investors Need to Use Social Media

Convince & Convert

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. Leveraging Twitter to Predict Market Movements. (highlight to tweet). And that’s precisely where social media comes in. Using Facebook to Gauge Public Sentiment.

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Anecdote: What's real work at your work?

Buzz Marketing for Technology

Last week I ran a half day workshop to get a group thinking about their knowledge strategy. Search for these behaviours by seeking out people and groups who are already great at incorporating knowledge-related practices and observe them, collect stories about how they get things done. Filed in Change management , Knowledge.

Diagrams 100