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Social media listening examples that will help you unearth better insights

Sprout Social

Request a personalized demo 6 social media listening examples and strategies to help you mine for insights To start excavating deeper insights for your brand, you need to fill your toolbox with the right strategies and approaches. Without social listening, it’s tough to understand whether your brand sentiment has spiked or dipped.

Examples 119
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The role of artificial intelligence in business in 2024

Sprout Social

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. This helps you understand customer sentiment in real time, monitor brand health and respond swiftly to market trends, ultimately fostering stronger customer relationships and brand loyalty. Why this surge?

Patterns 117
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14 Social Inbox Tools That Will Get You To (Social) Inbox Zero

Hootsuite

Book a Demo What is a social inbox tool? Book a Demo 2. Based on indications from filtering and machine learning, this social inbox tool indicates whether those comments include details like questions or negative sentiment. Try Hootsuite’s Inbox today. Try Hootsuite’s Inbox today.

Tools 75
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

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Rethinking the influencer-brand relationship

Sprout Social

For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations. Several had never been on a brand trip before.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Authentic customer demos and routines: Zara There’s a reason why 81% of social marketers describe influencer marketing as an essential part of their strategy. Use customer service metrics like reply time, reply or response rate and sentiment analysis to understand where your customer care excels, and where it needs work.

Strategy 120
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The 7 Ways Brands Use Social Listening

Convince & Convert

Do you want to improve brand sentiment? Analyzing specific demographic groups by gender, age, and location tells you what types of messages and media will resonate most with a given audience segment. Go with someone who gets a lot of engagement on the content they are already posting related to your brand.

Brands 194