Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time.

Brand Monitoring 101

Brand Monitoring Tools HootSuite Brands 101

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. They provide insights that can inform an entire business strategy.

Authentication 99

Authentication Analysis Sentiment Tumblr 99

Unmetric

SEPTEMBER 9, 2019

Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours. Sign up for a demo.

Tools 85

Tools Hitwise Analysis Price 85

Hootsuite

OCTOBER 28, 2019

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

Reputation 110

Reputation Social Media HootSuite Sentiment 110

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. You can be an active participant in cultivating and defending your brand. View this post on Instagram A post shared by The Hershey Company (@hersheycompany) How can you brand give back and participate? How can your brand be generous and helpful to everyone else?

Reputation 109

Reputation Strategy Brands HootSuite 109

Keyhole.co

OCTOBER 31, 2022

Request A Demo. As well as the share of voice, sentiment and the top posts. TweetBinder groups similar conversations and allows you to filter the results to gain a better perspective of the current situation. This tool provides you with relevant information and important metrics pertaining to your brand awareness campaigns.

Hashtag 52

Hashtag Analytics Tools Price 52