Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.

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Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections. Try creating a Facebook group for your fans.

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Reputation Strategy Brands HootSuite 109

Visually SM

OCTOBER 20, 2014

In a single stream, this tool will give you the most recent relevant results, metrics on unique authors, reach, frequency of mentions, sentiment and top keywords. Pricing: Request a demo. One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages. Pricing: Free.

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Social Media Management Tools Social Media HootSuite 100

Hootsuite

NOVEMBER 28, 2022

Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. Request a demo of Hootsuite Insights. Request a Heyday Demo. Request a demo of Hootsuite Insights. Request a Heyday Demo.

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Sprout Social

FEBRUARY 22, 2023

How social media grows brand awareness Index data reveals consumers prefer brand content that features products or services, or real customers demoing/reviewing products. Trends aside, brands that retire or divest from their social media presence are also at risk of irrelevance and being abandoned by their communities.

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Hootsuite

APRIL 11, 2022

Since implementing an intelligent retail bot, fashion retailer Groupe Dynamite’s traffic increased by 200% , and chat now makes up 60% of all of their customer interactions. Monitor brand sentiment. Sentiment analysis consists of three categories: positive, negative, and neutral. Book a Free Heyday Demo. See it in action.

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Hootsuite

AUGUST 17, 2023

Sprinklr also helps you create personalized experiences by segmenting and targeting specific audience groups. A fairly robust content library helps with content planning and scheduling; social listening tools and sentiment analysis features lets brands track mentions and opinions from customers (and haters, too).

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Hootsuite

SEPTEMBER 16, 2022

It’s a good way to connect with engaged communities where they already talk about your niche. How to conduct a social media sentiment analysis. When you need to report performance across the organization, social media reporting tools help you create user-friendly documents or presentations customized to each stakeholder group.

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Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations.

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Content RFP Metrics Case Study 40

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side. Demographics: Do you want to be able to filter by the demographics of the author?

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Convince & Convert

APRIL 27, 2012

There are a lot, especially younger demos have lots and lots of Facebook friends. It is a symbiotic relationship, because the other group, celebrities, athletes, the other group that uses Twitter disproportionately are the media. I think we really see our agents as these 15,000 points of light in these local communities.

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Sprout Social

MARCH 27, 2023

With their expertise, they can produce unique content for your brand that strikes a cord with their community. Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. Think infographics and how-to videos.

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Campaign Social Media UGC Metrics 125

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. The Better You Are at Twitter, The Worse You Are at Twitter Being a new user on Twitter is as lonely as Michael Boublé at a Green Day concert. What’s Happening?

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Sprout Social

MAY 10, 2023

Twitter is a hub of niche communities, real-time conversations and microblogging. For brands, the platform offers tons of opportunities to connect with audiences, build relationships and keep tabs on customer sentiment. Twitter Communities: Join or create Twitter Communities that focus on topics related to your industry.

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