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Social media listening examples that will help you unearth better insights

Sprout Social

Request a personalized demo 6 social media listening examples and strategies to help you mine for insights To start excavating deeper insights for your brand, you need to fill your toolbox with the right strategies and approaches. Without social listening, it’s tough to understand whether your brand sentiment has spiked or dipped.

Examples 118
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Track social sentiment in real time.

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14 Social Inbox Tools That Will Get You To (Social) Inbox Zero

Hootsuite

Book a Demo What is a social inbox tool? This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. Book a Demo 2. The priority inbox shows messages from your social profiles in chronological order with an indication of sentiment.

Tools 79
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Authentic customer demos and routines: Zara There’s a reason why 81% of social marketers describe influencer marketing as an essential part of their strategy. Make sourcing this content even easier by creating a branded hashtag.

Strategy 120
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Rethinking the influencer-brand relationship

Sprout Social

For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations. Several had never been on a brand trip before.

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The 7 Ways Brands Use Social Listening

Convince & Convert

Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Finding emerging hashtags that (1) align with your brand voice and message and (2) are already being used by people talking about you is an effective way to stay relevant and shareable.

Brands 194
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What is User-Generated Content? And Why is it Important?

Hootsuite

However you label your most dedicated customers, they’re typically the group that’s most enthusiastic about your business. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Get a Free Demo. Brand loyalists. Loyalists, advocates, or fans. View this post on Instagram.

UGC 145