Pam Moore

MAY 14, 2017

They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Branding strategies, brand storytelling and even emotional branding is not new. You Are the Media!

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

MAY 12, 2019

Take a listen to the 201st episode of the Social Zoom Factor podcast where I provide the definition of a brand, reputation and most importantly the top 5 reasons why you must develop your brand strategy and how it can benefit your business, customers and greater community! Definition of branding. Definition of branding.

Brands 109

Brands Strategy Reputation Authentication 109

Pam Moore

OCTOBER 9, 2017

Definition of brand storytelling. Digital Body Language: 105 Factors Impacting Your Brand (white paper). Be sure to subscribe to the entire series on iTunes , Stitcher or SoundCloud ! In this 30 minute podcast you will learn: . 10 foundational elements and tips for successful brand storytelling. Audience Analysis Worksheet.

Brands 166

Brands Small Business Communities Authentication 166

Pam Moore

APRIL 28, 2017

Influencer Marketing Definition, Benefits and Success Tips. How to Build a Social Business Strategy & Plan (white paper). Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals. Give us a shout and let's get to work! SoundCloud.

Influencer 167

Influencer Brands How To Marketing 167

Pam Moore

JUNE 8, 2017

” To understand this, let's first dig into the definition of authenticity and transparency. Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper). Authenticity. authentic — adj. Brand Storytelling in a Nutshell.

Authentication 167

Authentication Brands Training Communities 167

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Here’s the most widely quoted definition of Social CRM from Paul Greenberg ). Social CRM is a term fraught with some confusion.

Social CRM 213

Social CRM Skills Project Process 213

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. There is no cookie cutter solution to every problem in business and content marketing is definitely one that has no perfect cookie cutter or easy button.

Content 163

Content Training Marketing Industry 163

Pam Moore

AUGUST 8, 2019

Although you obviously can not control how others perceive your brand, you can definitely influence and design a positive, inspiring and engaging experience every time they come in contact with your brand. Definition of a brand. Definition of brand identity. Definition of visual branding. Definition of brand trust.

Brands 60

Brands Strategy Reputation Training 60

Mindjumpers

AUGUST 3, 2011

And in order to build a well-planned and successful social presence, these are definitely some essential questions to take into account. Similar Posts: How to Drive Business Value with Social Marketing Funnel [white paper]. > Click here to read the full article on ReadWriteWeb. How to Get Your Fans to Engage in Contests.

Marketing 170

Marketing Social Media Questions Research 170

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

JUNE 29, 2016

There are definitely pros and cons to using the Facebook boosted post ads. 8 Steps to Develop a Social Business Plan (white paper). Take a listen to episode 209 of the Social Zoom Factor podcast to learn the following: Clear explanation of the Facebook boosted post. How to Choose and Prioritize Social Media Goals and Objectives.

Advertising 113

Advertising Facebook ROI Analysis 113

Pam Moore

MAY 9, 2017

8 Steps to Develop a Social Business Plan (white paper). Related Stories Influencer Marketing: How to Co-Create Content with Top Industry Influencers Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell How to Get Your Social Media Budget Approved. Need more help?

Nielsen 165

Nielsen How To Influencer Overview 165

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

MARCH 29, 2017

Definition of a business goal, marketing goal and how they differ. Definition of Key Performance Indicators (KPIs). Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Example business and marketing goals.

Social Media 60

Social Media Small Business ROI Analysis 60

Pam Moore

FEBRUARY 21, 2017

If you are ready to take your visual marketing (and images) to the next level of quality, impact and business results then you have definitely landed on the right blog post today! 10 Reasons You Need to Build Your Personal Brand (white paper). Download Social Media Image Size Reference Guide +Templates Now! Click To Tweet.

Template 167

Template Templates Social Media Social Networking 167

Firebelly

AUGUST 23, 2012

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard.

Picasa 177

Picasa Content Vimeo Tourism 177

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework.

AJAX 194

AJAX SEO Engineering Metrics 194

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

Survey 185

Survey Industry Newsletter Press Release 185

Convince & Convert

AUGUST 18, 2011

Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great). Free social analytics white paper. Take a look at the white paper , and/or check out a free trial. Social Media Optimization Table. My pal Jason Falls is a big believer too.

Social Media 128

Social Media Bookmarklet Analytics Software 128

SocialFish

MARCH 18, 2011

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. The key to coverage is the definition of “scheduled media.” The policy may have a definition but you can broaden it by endorsement. Scheduled Media.

Insurance 174

Insurance Activities Social Media Policies 174

Oktopost

MARCH 7, 2022

Did it provoke a new white paper on customer pain points? It might be a bit trickier to track, but it’s definitely a good way to see if you’re using the information you’ve gathered to its full potential. Simply consider the actions you take as a result of your social listening.

B2B 155

B2B Sentiment Analysis Reputation 155

Convince & Convert

AUGUST 21, 2015

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. Get our Definitive email newsletter. But guess what? Listen to Sales Reps Phone Calls.

Collaboration 60

Collaboration Content Marketing Issues 60

Pam Moore

SEPTEMBER 21, 2016

Conversion rate definition. Conversion rate optimization (CRO) definition. How to Get Your Social Marketing Budget Approved (white paper). Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: . Why conversion rate optimization matters to your business.

ROI 60

ROI Conversation Training Template 60

Buzz Marketing for Technology

JUNE 27, 2008

Ill definitely be back. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Tracked on September 7, 2007 9:39 AM. 5 Comments.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. A white paper for Software Decision Makers. White Paper: IDC Analysts Discuss Open Text.

Company 122

Company How To Case Study Mobile 122

Writtent Blog

JUNE 21, 2013

When you are on a tight budget but gave inspiring marketing goals, you should definitely think about co-marketing. Content marketing implies reading white papers and reports on a regular basis for the inflow of fresh information, content curation, following trends and many other reasons. How Co-Marketing Can Expand Your Reach.

Comments 76

Comments Influencer Marketing Statistics 76

Pam Moore

MARCH 8, 2018

It’s true definition is determined by those that love, like or even dislike you. Digital Body Language: 105 Factors Impacting Your Brand (white paper). It’s how well you listen and most importantly how quickly you respond when people request help or engage with you online or offline. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Pam Moore

MAY 6, 2019

What is the definition of co-created content. 8 Steps to Develop a Social Business Plan (white paper). Would you like to better understand how to develop co-created content working with influencers and internal employee advocates to ignite real measurable business results? In this 25 minute podcast you will learn: .

Influencer 60

Influencer Activities Content How To 60

Keyhole.co

OCTOBER 16, 2023

A good place to begin is with a basic definition of terms. Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website. After all, not every company that works in social media is an agency, per se. So what makes the agency model unique?

Social Media 52

Social Media Marketing How To Cost 52

Pam Moore

SEPTEMBER 18, 2016

If this is you, then you definitely landed on the right blog post and podcast today. How to Get Your Social Marketing Budget Approved (white paper). Do you often find it hard to win budgets, grow your team or simply justify your own job? Social media is not a band-aid for a broken business.

Social Media 60

Social Media Marketing Social Networking ROI 60

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Promoting too blatantly is never advisable.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Buzz Marketing for Technology

JUNE 27, 2008

Tools such as Evernote , TheBrain , Backpack and similar software definitely have an important role to play. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB). Upcoming Event.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Mindjumpers

DECEMBER 3, 2010

of the person that comes into contact with the content, irrespective of the channel and the format (an informative blog post, an ad, an online video, a press release, a white paper etc.). That context is function of the psychological promise, fulfilling, experience, perception, requirement etc.

Content 213

Content Social Bookmarking Press Release Research 213

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. “We should definitely not do that.” Huge thanks to our amazing sponsors for helping us make this happen. “That sounds insane,” she said.

Brands 134

Brands How To Social Media RSS 134

Writtent Blog

MAY 24, 2013

Conduct online surveys and original research to generate unique and valuable ebooks or white papers. While it has become increasingly difficult to stand out with the help of content marketing, it is still a necessity, and you will definitely reach success if you’re truly dedicated to quality.

Content 71

Content Marketing Loyalty eBook 71

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs.

Report 191

Report Social Media B2B Newsvine 191