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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

Eventful 174
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When Broad Targeting Fails

Jon Loomer

You’d likely still run into quality concerns, but that will definitely be an issue if Meta can remove those guardrails and target whomever they want. Because of that, the YouTube video is embedded at the top of the post and there’s a short blog post below it. So far, the results have been solid.

Embedding 163
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We Need a Better Definition of "Native Advertising"

Twist Image

Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising." " We do need a unified definition here.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. Here you can see where your videos are being played, either natively on YouTube or embedded elsewhere. For instance, you can see how many views are generated through embedded videos on other websites and on YouTube directly.

Analytics 139
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The Coronavirus is Here and Our New Normal Begins

Ari Herzog

I anticipate embedding videos, linking to fun websites, and telling cool stories. I will probably not write about politics, but I will definitely have ideas about our new economy. As we adjust to life with the coronavirus in this new normal, I want to use my blog as a creative outlet to share what’s on my mind.

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The Coronavirus is Here and and Our New Normal Begins

Ari Herzog

I anticipate embedding videos, linking to fun websites, and telling cool stories. I will probably not write about politics, but I will definitely have ideas about our new economy. As we adjust to life with the coronavirus in this new normal, I want to use my blog as a creative outlet to share what’s on my mind.

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Inside Sabai Design’s Sustainability Approach to Building a Business

Buffer Social

Embedding sustainability through every business practice As Phantila built Sabai Design, she thought consciously about her four pillars of affordability, convenience, aesthetic, and sustainability. Across Sabai’s business, Phantila and the team thought about embedding sustainability. ” said Phantila.