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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

Not to be confused with A2P (Application-to-Person) messaging, P2P is by definition incredibly personalized as it is required to be by law: messages have to be sent one-by-one, versus en masse via an A2P provider. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences.

Strategy 209
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How to Turn Video Content into Conversions

Convince & Convert

Focus on Educating, Not Selling. In recent decades, it seems as though the very definition of promotion has changed. Keeping this in mind, powerful video content these days is not blatantly focused on selling, but rather on educating. Producing educational content in the early stages of the cycle is a must.

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Best times to post on TikTok in 2023

Sprout Social

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m. Fridays at 9 a.m.

Tourism 108
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How to Turn Video Content into Conversions

Convince & Convert

Focus on Educating, Not Selling. In recent decades, it seems as though the very definition of promotion has changed. Keeping this in mind, powerful video content these days is not blatantly focused on selling, but rather on educating. Producing educational content in the early stages of the cycle is a must.

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What’s the best way for brands to use Instagram video?

Sprout Social

Oh, and don’t forget about IGTV for long-form content (up to 15 minutes when uploading from mobile , an hour when uploading from the web) and Instagram Live (up to one hour) for real-time video. Educating your audience is a tried-and-tested tactic for brands looking to sell via video. Conduct a how-to or tutorial video.

Instagram 143
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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Before we plow on any further, let’s get some definitions straight. Patron promoted the partnership through a series of Instagram Story ads, focusing on everything from educating its audience on the brand’s story, to describing the experience of drinking Patron tequila. What Do We Mean By Social Commerce? Source: MarketingDive ).

Examples 221
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How to Protect Yourself from Shady Search Marketing

Convince & Convert

In order to ensure that your search marketing partners are knowledgeable, ethical, and have your goals in mind, make sure to ask these four questions before signing a contract with an agency or expert. Educating yourself can protect you from so-called experts who are less than honest. Get our Definitive email newsletter.