Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise. Ad revenue continues to grow.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. That’s right.

Social Media 67

Social Media SMS UGC Marketing 67

Sprout Social

FEBRUARY 8, 2024

The majority are asking if hours will be adjusted during an upcoming bank holiday. For instance, a software company may require a more specialized support tier structure compared to that of a retail brand. Creating effective social customer service tiers starts with deep collaboration between customer service and marketing departments.

How To 107

How To FAQ Issues Software 107

Sprout Social

NOVEMBER 17, 2022

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video.

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Types Instagram Brands Collaboration 118

Sprout Social

JUNE 28, 2021

Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. Now, social is no longer just your showroom, it’s your point of sale. Extend your storefront into social networks.

Buy 109

Buy Trends Upcoming Retail 109

Social Media Strategies Summit

MAY 10, 2019

Recent data shows that 73% of customers use multiple channels during their shopping journey. The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. This is not surprising, given the retailer’s big investments in omnichannel marketing. Source: Retail Wire.

Brands 109

Brands Retail Marketing Mobile 109

Sprout Social

OCTOBER 28, 2021

The role of social media has evolved dramatically since the days of MySpace. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales.

Examples 116

Examples Module Buy MySpace 116

Sprout Social

JUNE 7, 2022

For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. Social media doesn’t just move markets on its own.

Strategy 115

Strategy How To Hashtag Team 115

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Externally this can be through social media, media appearances, investor calls and more. Are you creating this strategy to increase executive social media presence ?

Strategy 86

Strategy How To Training ROI 86

Twist Image

APRIL 29, 2011

The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. We have the data. How do you win?

Retail 110

Retail Apple ROI Advertising 110

The Realtime Report

AUGUST 4, 2021

Even as life returns to normal in the United States, there’s no indication that shoppers will flock back to malls and retail stores during the upcoming holiday season simply for the experience. For example, you now can use sponsored display ads to target audiences based on their purchase data.

Compete 91

Compete Products Features Groups 91

Oktopost

NOVEMBER 4, 2019

Often, you hear about them being involved in hacking incidents or trying to influence people on social media. In fact, voice bots can provide the same experience, faster, and with increased accuracy as they can connect to multiple data sources for simple queries like time and weather. Bots on the internet get a bad rap.

B2B 106

B2B API Facebook Survey 106

Twist Image

MARCH 23, 2018

It's naive to call Amazon an online retailer. The whistleblower and Facebook finding out that this data might not have been deleted by the third parties is the only new development. Between 2015 and now, we've all leveraged this data as it is. Amazon is not just an online retailer. Go to YouTube and do a search.

Issues 51

Issues Journal Retail Reddit 51

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Absolutely. Change takes time.

Social Media 116

Social Media Strategy Consultant ROI 116

Oktopost

JANUARY 12, 2021

of B2B professionals said customer experience is now their top priority for the upcoming five years. B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Social Media . Source: B2BInternational.

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

MARCH 8, 2022

In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. A data source for your Product Pins. If not, install it anyway to get the most useful analytics data.

Features 114

Features Price Buy Campaign 114

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. what shocks you?)

Social Media 159

Social Media Statistics Strategy Research 159

Sprout Social

DECEMBER 6, 2019

Before Social Media Lead Brittany Sheppard joined the team at prAna , the brand hadn’t invested much in the way of its social presence. When I think of the state of social before I got to prAna, I very much think of the wild, wild West,” Brittany said. It has become an every day, microscopic view of all upcoming content.

Strategy 60

Strategy Team Meeting Collaboration 60

Writtent Blog

OCTOBER 15, 2013

By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season. Here are some creepy, crawly, and sure-fire ways to target your upcoming content to one of the most beloved holidays: 1. If it isn’t an official marketing term, it definitely should be.

Content 109

Content Marketing Upcoming Retail 109

Justin Levy

JULY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Bain Capital Ventures Launches an Innovation Center Written on July 13, 2010 by Justin Levy in community , entrepreneur , innovation , networking 1 Comment - Leave a comment! 250 discount if you use "JUST25" when registering!

Startup 187

Startup Feed Reader Creative Commons RSS 187

Convince & Convert

SEPTEMBER 20, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Like the Social Pros Podcast, it’s about the real work, not the hot-air-filled talking heads. Listen Now. The RSS feed is: [link].

Startup 123

Startup Education Social Media Upcoming 123

Hootsuite

OCTOBER 18, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Within ten minutes of installing the Heyday Shopify integration , every customer question (on the web, chat, or social media) will be visible in your Heyday inbox. Don’t worry — we’ve done the research for you!

FAQ 97

FAQ Price Loyalty Review 97

Justin Levy

JULY 1, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! Marketing has changed dramatically since the adoption of social media.

Retail 191

Retail Fashion RSS Advertising 191

Buffer Social

OCTOBER 6, 2019

How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. If you create images for your social media posts, make an additional image for the vertical screen or reuse the one you created for Pinterest.

Instagram 69

Instagram Influencer Brands Upcoming 69

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Not only are people using social media differently, but purchase behaviors have changed. Be Strategic with Paid Media.

Social Media 161

Social Media Strategy Marketing Retail 161

Buffer Social

AUGUST 29, 2016

Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. If you create images for your social media posts, make an additional image for the vertical screen or reuse the one you created for Pinterest. Hat tip to Amanda Tessier for this one!).

Instagram 75

Instagram Influencer Brands Upcoming 75

Ignite Social Media

AUGUST 24, 2020

The social media landscape has changed over the last several months, especially when it comes to the expectations of social media community management and customer care. If your brand has experienced higher volumes of customer care issues coming in on social media recently, you aren’t alone.

Social Media 171

Social Media Sample Samples Guidelines 171

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 137

FAQ Content Consultant Social Media 137

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Customers expect deals and promotions from their favorite retailers. billion in sales. Build buzz.

Strategy 104

Strategy Discount How To Retail 104

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

RSS 124

RSS Hubspot Google Reader Feed 124

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). It’s in our DNA.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? billion active users , Facebook is the most visited social media site worldwide. And 23% of users follow companies and brands they purchase from on social media.

Strategy 100

Strategy Brands Facebook How To 100

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 116

Metrics Social Media eBook Social CRM 116

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

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Research Social Media B2B Marketing 210

Later

AUGUST 25, 2020

time of the whole year, especially if you work in retail or e-commerce. And with COVID-19 potentially impacting in-store footfall, it’s a good idea to think about revising your social strategy to make those seasonal sales. Holiday Marketing Campaign Step #5: Collect and Schedule Your Social Content. Not sure where to start?

Campaign 89

Campaign Marketing How To Instagram 89

Waxing UnLyrical

NOVEMBER 18, 2015

Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). Online video explosion to continue well beyond 2016. Image: Laura Lee Moreau via Unsplash, CC Zero.

Video 100

Video Tips Statistics Vimeo 100

Hootsuite

SEPTEMBER 21, 2020

Anyone familiar with using social media for nonprofits knows there are both challenges and advantages. And with organic reach plummeting in favour of ad dollars, social media can sometimes seem like a lost cause. Fortunately, there are several tools and resources available for nonprofits on social media.

Social Media 145

Social Media Tips Guidelines Hashtag 145