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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

The search process has become broken because the data landscape has become more fragmented and complex. Consumers today don’t search with long phrases. They search once and if they don’t get what they want, they tend to add to it and keep adding to it until they find what they want. Technology.

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What Social Data can Teach You about Audiences

Buzz Marketing for Technology

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Email is the #2 priority.

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What's Bigger Than Big Data?

Twist Image

How''s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can''t throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. What if what''s next is not about bigger sets of data?

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

Mobile growth is also having a significant effect on paid search – as mobile traffic rises, one in five paid search clicks will originate from smartphones or tablets. Adobe’s 2012 Global Digital Advertising Update offers three reasons: format changes made in the last three quarters (Facebook Timeline).

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Social media analytics & reporting guide

Sprout Social

To get the most out of any type of report, you need to be confident you understand the data you’re looking at. Impressions, conversions, likes or clicks–these are just a few on a long list of data points you could consider. Put data into action. Level up your social data analysis. But not to worry.

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