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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

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Monday’s 5 Social Media Must-Reads

Firebelly

The State of Community Management in 2011. By Kate Williams We’ve been spending some time with this fantastically thorough report from The Community Roundtable since its publication last week, and unsurprisingly it’s filled to the brim with goodness. Social Media and SEO massively undervalued: Study.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

In addition, a significant portion of social media marketing is engaging with your community. While automation can be helpful in gathering data (for example, running A/B tests ), the interpretation of results is best left to humans (e.g., All of this requires constant human input. This cannot and should not be automated.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts. Only about half the organizations we surveyed said they’ve expanded their social programs beyond customers to reach their broader communities.

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Firebelly at Blog Indiana

Firebelly

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. You can find Firebelly speaking at the following sessions.

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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Search engine data is the atlas for consumer understanding. While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data.

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

Paid advertising should drive profit first, but there is a secondary value in the data you are collecting. The data is only as good as what you are capturing, though. However, for your core campaigns, you want to make sure you can keep things rolling to benefit from the data. Like this post?