8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
Paid advertising should drive profit first, but there is a secondary value in the data you are collecting. The data is only as good as what you are capturing, though. However, for your core campaigns, you want to make sure you can keep things rolling to benefit from the data. Do you have enough cash ? Like this post?
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