Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Get more out of research . Go deeper with your audience.

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Social Media Focus Group Aggregator Research 95

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. These metrics will provide you with the necessary data to determine which leads are most likely to convert into customers. Market Research and Analysis. Adaptability.

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Metrics B2B ROI Advertising 140

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. This data is also in real time, providing you with the most accurate findings for timely action.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . At least, that’s what our data suggests. Need insight into an emerging trend?

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Questions Sentiment Meme Trends 119

Buzz Marketing for Technology

MAY 23, 2012

When interpreted via a sensible methodology, data becomes intelligence. In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Million-dollar decisions should be based on real-time and authentic data, not “spaghetti on the wall.”.

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Focus Group Survey Authentication Sentiment 216

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

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HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. When every business has the data they need to improve, we all benefit.”. Analyzing and interpreting the data is as intuitive as one would expect from Sprout. Get to your “aha!”

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Authentication Analysis Sentiment Tumblr 103

Net-Savvy Executive

JUNE 8, 2012

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data? When people ask about sentiment , opinion , and complaints , they're asking about content.

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Data Social Media Content Analysis 82

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment.

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Survey Brands Sentiment Template 93

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Tools like Sprout Social save time by crawling listening data for you. What power!

Tools 94

Tools Sentiment How To Team 94

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. If your brand has run ads in the past, historical data is the best benchmark. Set the standard for success beforehand.

Social Media 107

Social Media Class Sample Samples 107

Keyhole.co

SEPTEMBER 28, 2023

The best way to get to know your audience is with thorough research. Why not run a focus group and talk to followers directly? Utilizing Instagram insights for engagement and reach Posting without data is like traveling without a map. Data will be key for finding the best time to post your Instagram Reels.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

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Sentiment Analysis Template Templates 145

Sprout Social

DECEMBER 5, 2022

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Social media is an always-on focus group. Half of US adults get their news from social media at least some of the time, according to Pew Research. Start your free Sprout trial.

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Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

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Research Social Media HootSuite Marketing 123

Sprout Social

JANUARY 20, 2021

This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Develop relevant, valuable content to assist buyers with their research. You don’t need to spend a lot of money on research firms. Get to know B2B buyers through keyword research.

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B2B Research Sentiment Marketing 114

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Gain valuable insights You know what’s better than surveys and focus groups? It can be tough keeping track of hundreds of reviews, responding timely and continuously analyzing all of that data.

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Review Google Brands Sentiment 85

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Regardless, teams with social media managers are sitting on a goldmine of data and information.

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Social Media Management Data Social Media Sentiment 67

Sprout Social

MARCH 15, 2022

With the right data, you can continuously refine your company’s public perception. Fuel your strategy with listening, competitor and review data to shape how your audience views your brand. There are three sources of social insights that can act as the pillars of your strategy: listening, competitor and review data.

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Reputation Brands How To Review 124

Sprout Social

JUNE 12, 2023

It’s a long-term, data-driven plan for shaping every interaction your customer has with your business — from the first click to the final purchase, and beyond. Time and again, customer experience research has shown that superior CX can drive high retention, Customer Lifetime Value (CLTV), revenue and growth for your business.

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Strategy How To Metrics Loyalty 134

Sprout Social

FEBRUARY 28, 2022

To better understand how a social media movement aligns with your values, you’ll need to put your research cap on. You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group.

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Brands Meme How To Advertising 115

Sprout Social

JANUARY 30, 2023

In practice, this means actively gathering intel on your customer through surveys or social listening, analyzing that data and proactively giving your customer what they want, or what they don’t yet know they want. This is where social data comes into play. Listening data will tell you faster than any survey can.

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Examples Brands How To Aggregator 115

Buzz Marketing for Technology

JUNE 27, 2008

Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources.

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Education Research News Google 179

Hootsuite

APRIL 11, 2022

Customer feedback and market research should be the foundation of your marketing strategy. Monitor brand sentiment. Sentiment analysis consists of three categories: positive, negative, and neutral. Thanks to advances in social listening technology, brands have more data than ever before. Collect feedback.

Retail 97

Retail FAQ How To Survey 97

Sprout Social

NOVEMBER 13, 2019

When used correctly, social media crowdsourcing can be a powerful customer research tool. Sure you can look at your analytics data to study customer behavior and preferences, but asking them directly provides unique insights and context. And that’s people’s sentiments and opinions. Gain a better understanding of your customers.

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Crowdsourcing Social Media How To Team 96

Keyhole.co

MARCH 16, 2023

Do your research on brands doing social listening well in your industry and see how you can learn from them. If, for example, your tool can’t help you sort out the different sentiments in your social mentions, it’s going to be really hard to start scrolling through the many mentions you get to get the one(s) you’re looking for.

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Fashion Sentiment Collaboration Policies 98