Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. We did the research, so why aren’t they buying?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. Why are consumers so unpredictable?

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Audiense

FEBRUARY 15, 2018

Could social data help you achieve this fundamental objective? What part does social data play in all this? What part does social data play in all this? Look at a few examples of how social data can contribute to balancing your ROI. Market Research. The ROI of doing nothing.

ROI 74

ROI Data Cost Influencer 74

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Get more out of research . Go deeper with your audience.

Social Media 94

Social Media Focus Group Aggregator Research 94

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

MARCH 1, 2023

That foundational knowledge is the basis of product design and research. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Start with data As they say, it’s not what you know, but who you know.

Products 91

Products Team Focus Group Collaboration 91

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Behavioural Statistics is THE job of the future and of Big Data.

Research 107

Research Nielsen Sentiment Facebook 107

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. These metrics will provide you with the necessary data to determine which leads are most likely to convert into customers. Market Research and Analysis. Adaptability.

Metrics 140

Metrics B2B ROI Advertising 140

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy. Davidowitz refers to search data as a “truth serum”.

Focus Group 100

Focus Group Curation Data Survey 100

Convince & Convert

APRIL 9, 2015

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. Understanding Data Starts with Understanding How It Can Empower You.

Data 60

Data Analysis Banking Analytics 60

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Buzz Marketing for Technology

MAY 23, 2012

When interpreted via a sensible methodology, data becomes intelligence. In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Million-dollar decisions should be based on real-time and authentic data, not “spaghetti on the wall.”.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Audiense

FEBRUARY 8, 2017

Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. Audiense: What sparked your interest in the connection between social data and TV? It dawned on me, why not use this data in the creation of the show too? What’s that future like?

Data 60

Data Focus Group Compete Twitter 60

Net-Savvy Executive

JUNE 8, 2012

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data? Analyzing Content Data Remember consumer-generated media? Let's talk about content.

Data 82

Data Social Media Content Analysis 82

Koka Sexton

DECEMBER 26, 2022

It involves a combination of market research, advertising, public relations, and customer relationship management to effectively reach and engage your audience.” Autopilot technologies such as AI and machine-learning are used to collect data and develop more accurate predictive models.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. This data is also in real time, providing you with the most accurate findings for timely action.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Sprout Social

SEPTEMBER 30, 2020

Using Twitter can help you research trends and topics that your audience cares about so you know how to reach them more effectively. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 141

Twitter Survey Trends Hashtag 141

Sprout Social

JULY 28, 2021

For Sprout, that meant doing several months of research to understand why prospects choose (or sometimes don’t choose) to do business with our company, what needs or pain points our product addresses and how our company is perceived in our industry. How does our product make their jobs easier? The art of home maintenance.

Brands 126

Brands Team Industry Research 126

The Realtime Report

APRIL 26, 2018

Although some ways of attaining such data are tried, tested and traditional, businesses are now finding that modern technology is giving them the upper hand. Use Online Market Research. Traditional market research is still a tried and tested way of finding out more about your customers. Send Out Email Surveys Or Polls.

How To 114

How To Survey Content management systems Patterns 114

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. When every business has the data they need to improve, we all benefit.”. Analyzing and interpreting the data is as intuitive as one would expect from Sprout. Get to your “aha!”

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Sprout Social

APRIL 29, 2021

We immediately dug into social listening data to answer questions like, “How can we most effectively serve our customers in a time of such uncertainty? The social data we found changed everything. We offered customers a free COVID-19 listening topic so they could benefit from the same data that we used to guide our pivots.

Marketing 139

Marketing Social Media Management Team Campaign 139

Buffer Social

AUGUST 4, 2023

Taking some great advice from our Senior Design Manager, Martin Gloeckle , here at Buffer, I started researching the Card Sorting exercise. The Card Sorting exercise is a way to invite others (customers, employees at your company, a focus group, etc.) articles) into categories that they named.

Exercises 63

Exercises Project Groups Groups 63

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . At least, that’s what our data suggests. Need insight into an emerging trend?

Questions 118

Questions Sentiment Meme Trends 118

Audiense

JUNE 13, 2017

In this regard, the enormous amount of public data available is a great source of strategic knowledge on audiences and target audiences for brands and agencies. A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc).

Sports 126

Sports Focus Group Eventful Influencer 126

Socialmedia.biz

APRIL 17, 2019

Go a step beyond and conduct some research. If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. That data will be invaluable for designing a perfect first impression. Proper packaging increases profits.

Products 87

Products Reputation Focus Group Overview 87

Buzz Marketing for Technology

JUNE 28, 2008

Data smog: newest culprit in brain drain. According to some psychologists and researchers, the ?data s ineffective presentation of information, researchers are finding. In the search for solutions, some researchers are exploring the effects of information overload on technology users and are developing ways to quell its impact.

Data 100

Data Journal Survey Study 100

Keyhole.co

SEPTEMBER 28, 2023

The best way to get to know your audience is with thorough research. Why not run a focus group and talk to followers directly? Utilizing Instagram insights for engagement and reach Posting without data is like traveling without a map. Data will be key for finding the best time to post your Instagram Reels.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. If your brand has run ads in the past, historical data is the best benchmark. There may only BE so many grandmas in Iowa with pet lizards who click on ad links often. .

Social Media 107

Social Media Class Sample Samples 107

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Tools like Sprout Social save time by crawling listening data for you. What power!

Tools 93

Tools Sentiment How To Team 93

Sprout Social

MAY 18, 2021

Data reveals 55% of consumers learn about brands through social, a figure that jumps to 78% for Generation Z and 61% for Millennials. Our research reveals 58% of business leaders anticipate social will be their primary communications channel by 2024. But social is hot on TV advertising’s heels—especially among younger generations.

Social Media 111

Social Media Team Focus Group Loyalty 111

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Are sales dropping?

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Ignite Social Media

SEPTEMBER 19, 2016

Forecasting/Predictions through search data. Google has analyzed its ludicrously expansive data set of search queries and were able to look at increases in search queries, determine the potential relation, and confidently theorize on what the overarching trend is: foods that generate a greater health benefit than sustenance.

Products 60

Products How To Survey Focus Group 60

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Think of it as a real-time focus group that provides honest, unfiltered feedback. Here are three Sprout tools that will help you get it done.

Survey 92

Survey Brands Sentiment Template 92

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking. know what people think of your brand?

Campaign 60

Campaign Social Media Content How To 60

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Research 123

Research Social Media HootSuite Marketing 123