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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

May the Force first-party data be with you. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. You don’t need software to make these links.

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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And the best way we know how to research an audience is through social listening. Once you’ve done your audience research, use your learnings to create personas to guide the rest of your launch. It’s about planning. Follower count.

Products 136
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How to create a complaint management system to protect your brand reputation

Sprout Social

Still, research shows a third (33%) of consumers would consider giving a company a second chance if they felt the brand sincerely tried to resolve the issue. Ticketing and tracking A ticketing system is software that manages and tracks complaints from different sources and assigns them to the right people on your team.

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The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

Social media planning tools are software that helps you schedule, organize, and publish content on social media. These tools can range from scheduling software to grid planners to calendars. In fact, we believe scheduling software to be so integral that we wrote a post outlining the 15 best social media scheduling tools.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129
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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. Conduct user research and surveys via chatbots. Join our mailing list and be one of the first to know more. You are a human.

Tools 135
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17 social media management tips for productivity and organization

Sprout Social

Continue your research as you find the platform that works best for you. Metrics are just numbers, but KPIs bring context and meaning to your data. A social media scheduling tool is software that assists with scheduling your posts across multiple accounts and platforms. Think of these responses like an FAQ page.