Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Razor Social

NOVEMBER 29, 0002

All social media channels will require some paid media over time but this will affect your statistics. In the following we have focussed on tools that are dedicated to social media analytics. Simply Measured provides a very comprehensive social media reporting platform that supports a broad range of social networks.

Analytics 89

Analytics Social Media How To Analysis 89

Webbiquity SMM

OCTOBER 5, 2012

What’s the Best Social Media Monitoring Tool? The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Avoid mistakes that will cost you readers?

Vocus 155

Vocus B2B Social Media Statistics 155

Laurel Papworth

APRIL 21, 2012

What are the must-do steps of a successful campaign using Facebook, Twitter and other social networking tools? By becoming familiar with case studies, statistics, influencer monitoring and measurement, marketing professionals can maximisie their online engagement with customers. know the do’s and don’ts of blogger outreach. •

Training 76

Training Course Social Media Press Release 76

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

agora pulse

OCTOBER 8, 2019

As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Here’s everything you need to get started with employee advocacy on social media. Employee Advocacy Facts and Statistics. Here are some of the metrics you can hone in on: Top contributors.

Social Media 84

Social Media Guidelines Hashtag Training 84

yMarketingMatters

OCTOBER 18, 2015

It’s easier than ever to create a fun video at little to no cost. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Facebook’s video traffic has reached 4 billion daily views , making the social network YouTube’s first real rival in online video.

Video 133

Video Marketing Vimeo YouTube 133

Kikolani

MAY 25, 2012

The Customer Lifecycle: How Following-Up Can Increase Your Conversions – Here are some ways to keep in touch with your prospects and in turn, increase your conversions and keep your acquisition costs low by not adding extra advertising and marketing expenses. Social Media / Social Networking. Freelancing.

Mashup 122

Mashup Resources SEO RSS 122

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. But at what cost? Followers per tweet.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Ignite Social Media

MAY 17, 2022

Social Media Users are now 93.4% of Total Internet Users The average daily time spent using social media is 2h 27m The average social platforms used each month is 7.5 Engagement has always been a key metric for social media marketers. Creator-Driven Video Will Draw More Attention.

Social Media 192

Social Media Marketing Proposal Influencer 192

Webbiquity SMM

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

Facebook 141

Facebook Hubspot Statistics B2B 141

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I think the same is true for the bevy of social tools.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

OCTOBER 26, 2021

While a lot of these methods are still in use, they come with significant disadvantages over a well-formed social recruiting strategy—primarily when it comes to cost. For example, some job sites charge on a cost-per-click basis, such as between $0.25 – $1.50 The most effective social recruiting strategies.

Applications 109

Applications Cost Team LinkedIn 109

Sprout Social

FEBRUARY 22, 2023

Social media experiments not only challenge your current strategy, but can also open opportunities to try something different—such as a new social media network or feature—and determine if it’s effective for your target audience. To reach statistical significance, you’ll need a large sample size and a control.

Social Media 115

Social Media How To Statistics Sample 115

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. There are various statistics on the failure rate of new product launches ranging from 50% to 75%.

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 137

Social Media Strategy Metrics Organization 137

Sprout Social

DECEMBER 21, 2022

That’s why it’s so important to monitor your social media ad budget regularly. Measure the actual costs against what was initially allocated toward the campaign. Use this social media budget spreadsheet template to track organic and paid social media marketing expenses. Determine your most popular content.

Organization 134

Organization Social Media Strategy Metrics 134

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is hard False.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. A Few Statistics About Top 130 Minnesota Tech Companies on Twitter. Which businesses understand the “social” part of social network, and which are just there to broadcast?

Company 149

Company Twitter Software System 149

ProBlogger

JUNE 2, 2011

My student loan debt made me feel guilty about partaking in such a time-consuming hobby—particularly because it was costing me money each month. In my case, I put out word in a blogging network I was involved in and ended up having at least three bloggers contact me inquiring as to price.

Strategy 38

Strategy Domain Name Blogger Price 38

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? General Social Media Statistics. hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Sprout Social

NOVEMBER 22, 2019

With this data, you can set realistic social media goals as you explore opportunities to grow your audience. Meanwhile, paid analytics via Facebook Insights monitors metrics related to Facebook ad campaigns. The platform provides a bird’s eye view of KPIs and metrics, including audience engagement over time.

Analytics 142

Analytics Tools Facebook Metrics 142

Buzz Marketing for Technology

JULY 24, 2008

Do you know what is often the biggest cost in a corporation in terms of knowledge sharing? Therefore, when you’re setting up a goal for yourself or your business, build knowledge sharing into your performance metrics — devote a certain amount of time per week to knowledge sharing and innovation-related activities.

RSS 100

RSS Plaxo Meme Telecommunications 100

Webbiquity SMM

MARCH 29, 2016

The biggest mistake (yet one that remains too common) any individual or brand can make on social media is ignoring direct contact from followers. Use social media monitoring tools to make sure you don’t miss opportunities to engage. Again, across all social networks, engaging with followers is vital for success.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Guides to Social Media Metrics and Measures.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

SEPTEMBER 12, 2011

.&# Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Organizing Your Social Media Strategy by CompuKol Connection.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

AUGUST 19, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers Blastoff for My New Social Media Newsletter Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny (..)

Social Media 143

Social Media Strategy Tourism Social CRM 143

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. By now you’re probably convinced that launching an employee advocacy program is one of the most cost-effective and ROI-positive things you can do for your B2B social media marketing.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. This way all customers receive quick replies. Add UTM tags to your links.

Examples 145

Examples Campaign Platform Tips 145

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Maybe it has to do with the size of the item or big ticket item (cost). That’s a good starter list for Mass Influencers.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Webbiquity SMM

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? 4 experts on how to turn social media into sales by Social Media Today.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. I wish they did, but they don’t,” he outlines five reasons not to obsess over these metrics—and what to focus on instead. Facebook Changes.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Like you say, it depends on what your metrics and goals are. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

AUGUST 18, 2010

I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter. But at the end of the day, it’s a time and cost expense that is meant to generate business. Or perhaps it's just easier to ask the wrong questions. One caveat though.

Questions 162

Questions Social Media Consultant Education 162