Buzz Marketing for Technology

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Bitcoin: Needs to be Rebranded to Inspire Trust

Buzz Marketing for Technology

They loved the idea of frictionless payments, of secure networks, of lower cost, of better speed. Next time, Alex and I will look at more issues concerning cryptocurrency, and how they might figure in your future—how bitcoin and blockchain can disrupt entire industries. Stay tuned!

Banking 180
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Blockchain – governance, regulation and security

Buzz Marketing for Technology

Will it be government or the industry itself? They’ve always had a strong role in the financial services industry and they will continue to have one. They love the idea of frictionless payments, of secure networks, of lower cost, of better speed.”. And they’re all governance questions really.”.

Issues 100
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Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

That’s the industry norm. Bring up smart competitors, industry darlings. Be sure to track key data points like visitor stats, cost per conversion, and abandonment rates. The notion of actually testing ingrained practices is a bit scary. Who wants to have their worldview changed? We’re getting X% conversions. Why bother?”.

Team 185
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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

In the last recession, online spending cratered along with the rest of the advertising industry. This document is currently available to all clients and guests at no cost. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession. Free Document.

Research 208
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Positioning your Personal Brand

Buzz Marketing for Technology

He is a consultant that does cost reduction efforts. Great but in what industries, in what parts of the company I asked him – where won’t you provide those services? What economic value were you able to create with those services – was it growth, customer intimacy or just cost reduction? What industries won’t your brand play in?

Brands 109
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You can’t Restructure your Way to Transformation

Buzz Marketing for Technology

Competition for the present is about responding to linear changes in your industry – incremental improvements in your processes; call it Six Sigma or whatever you want. Box 2 and Box 3 are about - Discontinuous changes in your industry – fundamental business model innovation. Box 1 is about closing the performance gap.

Project 100
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Change or Die | Fast Company

Buzz Marketing for Technology

They started with the crisis in health care, an industry that consumes an astonishing $1.8 He turned the discussion to patients whose heart disease is so severe that they undergo bypass surgery, a traumatic and expensive procedure that can cost more than $100,000 if complications arise. Hello My Name Is Success 50 countries.

Company 279