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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder. Head to the Google Analytics Campaign URL builder. You can always use Ow.ly

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Though social media has become more data-driven, only 32% of marketers have a documented strategy. Document where you’re at. Even if you’ve been with the company for some time, you need to document where you’re at before you start setting goals. Document your competitors. Why Do Social Media Goals Matter?

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7 Tips for Working Remotely from Home

The Realtime Report

People working from home may be tempted to use their personal computers, and companies may even let them, figuring it will help them avoid the cost of new devices. Back-Up Your Documents. This means working in a secure environment and protecting your hardware and data just like you would at the office. Use Company-Issued Laptops.

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Pros And Cons Of Translating Your Blog Posts Into Other Languages

SocMed Sean

The effort, cost, and potential negative impacts to your search engine rankings will probably not justify the minimal traffic increase. There is also a paid version of the plugin that allows you to assign URLs to the translated content. This is really nice if you want to have URLs that are specific to the language.

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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

Within paid marketing, we’ve conducted just around 30 paid marketing experiments in the last year alone, which have massively helped us make improvements to our paid marketing channel strategy, as well as incrementally decrease what it costs every time we acquire a new user.  

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5 (+1!) Tools to Get Better at Printing

Idaconcpts

But that can be bothersome, between how much paper and ink it takes, and the cost of those items as we move into a move digital world. An incredibly popular Chrome extension, this lets you skip over all the bits of a webpage to only download what you want, without copying/pasting/reformatting in a Word document or photo editor.

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Facebook Campaign Goals: What You Need to Know

Jon Loomer

You may find that you actually get better Cost Per Landing Page View when optimizing for Link Clicks. If you select the Custom Conversions Campaign Goal, you must then select the exact Custom Conversion… You create a Custom Conversion by telling Facebook the exact URL or Event triggered that results in your conversion.

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