Check Those HTTPS URLs
Small Business Mavericks
MARCH 11, 2015
Here’s something for y’all web wranglers: please tell search engines about your HTTPS URLs! recent, small scale analysis we ran showed that more than 80% of the HTTPS URLs that are eligible for indexing (i.e. If your site supports HTTPS, please do tell us: use HTTPS URLs everywhere so search engines can see them! If your site has HTTPS URL issues, it will be affected in the search rankings even though it looks fine to the human reader. This is part of the cost of doing business online, and it is definitely worth the investment.
Free Search Engine Submission Get Your URL Listed On Google, Bing, Yahoo And More! - Social Media
Social Media Network Marketing
JANUARY 20, 2016
Apart from this you can have simple OnLine Submissions that do not cost anything. Just put your URL and that is it - you are set in the queue. Free Search Engine Submission Get Your Business, Brand, Referral, Personal URL Listed On Google, Bing, Yahoo And More! Do you have a URL that you want to submit to Search Engines so that you are much easily seen on Google, Bing, Yahoo and Much More? Here is Free Search Engine Submission For Your Business, Brand, Referral, Product, Personal URL. Better to start now rather later. Add Your Site For FREE! Over 3.5
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Make sure you apply the username to your Facebook Page, not your personal profile, and be sure to use something memorable that people can find by plugging in the URL. There’s a cost to this, though.
How Bit.Ly Pro Powers My Short URL
OCTOBER 25, 2010
It allowed me to publish any blog post on this site and automatically create a short URL with this blog’s domain, e.g. [link]. account, the bookmarklet enabled me to copy and paste a long URL, click a button, and see the resulting short URL with [link] at the beginning. But until I learned about the launch of a second tier service that allowed web publishers to use short URLs as secondary domains to point people to their primary sites, I never considered anything other than bit.ly. Related posts: Why I Use HZG.BZ as a Short URL. After creating a bit.ly
Pricey Top-Level Domains vs. Strategic SEO
The Social Media Incubator
NOVEMBER 2, 2011
Just when the consumer got a better understanding of what a safe URL looks like, this TLD update could add confusion. Internet Marketing 101 Online marketing SEO Social Media ROI caroline melberg cost of domains cost of top level domains domain purchases Gary Elliot Judy Shapiro social media firm minneapolis social media strategist strategic SEO top level domains top level domains worth itTLD’s are what falls at the end of a domain: com,net,org,biz, and so on. ICANN believes there is a market out there for more specialized domains.
5 People Focused Social and Data Tools You Should Be Using
Techipedia: Tamar Weinberg
APRIL 15, 2015
Plus, Discoverly works on AngelList, CrunchBase, Twitter, LinkedIn, and Facebook, as you can see in the illustration below: Discoverly is one of my newest favorite apps, especially because knowing mutual friends is a lot more valuable than knowing that some random person I’m emailing just shared a URL on Facebook about the bogeyman. I absolutely love people data. Or even sooner.
10 Effective Social Media Options Every Business Should Use
JULY 9, 2015
People who visit your account will be able to click right to the URL you list. Let your followers know exactly how much something costs and be sure you have the direct link in the pin so they can buy it. Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. Call to Action button. Twitter. Hashtags.
Optimize Your AdWords Campaigns
PWB Marketing Blog
FEBRUARY 21, 2014
Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. The client even created a new and improved URL. Here are a few quick tips to consider when creating a new AdWords Campaign: 1) Create good on page content that uses relevant keywords. 2) Using appropriate keywords in the URL. 3) Meta tag the page and use Alt Tags for images. 4) Create targeted ads specific to the landing page content. That’s great.
Resources for Small Staff Associations
APRIL 20, 2016
XML Site-maps.com is free but only generates a list of your site’s urls. Google Analytics Academy –learn Google Analytics for free at your own pace, and even get certified if you want (certification costs I think $50). There’s also a business version that costs $9.99 a month and enables you to create branding templates, upload custom fonts and other enhancements. Here it is.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Complete control over your daily budget and maximum Cost-per-click. Instant return on investment (You can easily define a cost per conversion and understand what your profit is). If set up and managed incorrectly, it can be costly, but less so than Google AdWords. However, the more text in your image, you can expect less distribution and higher costs. Getting started.
You Can Call Me “Boss”: Smart PR Measurement
MARCH 12, 2015
Then she asks you how what you are trying to do: Increases revenue; Lowers costs; or. She also discusses return-on-investment versus a cost/benefit analysis and the formula for success. By Gini Dietrich. A few weeks ago, we highlighted Shonali Burke on the Spin Sucks Inquisition. She’s not afraid of data. She did not go into PR because she hates math. PR Measurement and You.
ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment
OCTOBER 11, 2011
Each time a member joins the LinkedIn group, the community manager updates the LinkedIn Group field in the members’ AMS record, and adds their LinkedIn profile URL. ROI = low-cost, high-quality leads. Tracking URL (for membership offers to the LinkedIn group). In ALL cases, you should be building your community on social media sites before you even think about ROI.
5 Reasons Snapchat is Integrated Communications New Best Friend
JUNE 8, 2016
Audience targeting is amazing, and the cost to reach them is pretty cheap. Inter-State Studio ran a geofilter for the local high school graduation at the end of May for 3 hours at a cost of a little less than $9. An opening date for a movie, or something like that will fly, but no URLs are currently allowed or anything else you can classify as a CTA. Guest Post by Matt LaCasse.
Facebook Introduces The Call-To-Action Button For Your Page - Social Media
Social Media Network Marketing
FEBRUARY 12, 2015
You can add a call-to-action to your Page at no cost. Choose your call to action and the destination URL that you want to link to. Facebook Introduces The Call-To-Action Button For Your Business Page. Add a Call-to-Action Button to Your Page [ 2015February13Friday ] This makes it easy for people who visit Your Facebook Business Page to take a specific action on Your Website or App.
Marketing: Don’t Put All Your Eggs in One Basket
NOVEMBER 6, 2015
No longer are you limited to costly television commercials or billboards. You can incorporate the website URL into a radio jingle or a skit. The proliferation of electronics and personal devices has opened up a whole new world for marketing. Now you can advertise your product on websites, in email, in text messaging, on social media, through in-phone apps, and much, much more.
13 Advanced Link Building Strategies You (Probably) Haven’t Used
SEPTEMBER 27, 2016
You could wait around for a virtual assistant to collect all of the links manually but thankfully we have tools like Screaming Frog (free for analysing up to 500 URL’s) which can automate the process for us. They aren’t actual posts from Copyblogger and if you’re using the free version of Screaming Frog, you’ll use up your 500 URL limit very quickly.
10 best content marketing tools
JULY 28, 2016
Cost: free. All you need to do is enter your url in the tool’s search bar, and you’ll be able to research backlinks, find potentially damaging links, and discover link-building opportunities. Moz is offering a free 30-day trial, and they’re coy about what it costs after that. Add a second team member, and it costs $9.99 per month — still well worth it. Cost: free.
The Chicken and Egg Problem of Nonprofit Social Media Measurement
NOVEMBER 27, 2013
So if you want that, you’ll need to use a url shrinker and then pull those stats separately. But not Google url shortener because you can’t export those stats in any sort of report, you can only view them, 10 at a time, on the page. Ok, no big deal, you can just use a url shortener then track clicks that way. Whoops–wrong again–Pinterest doesn’t allow short urls.
4 Things to Consider When Choosing Your Domain Name
MAY 12, 2015
But you also want to be easily remembered, have a URL that accurately describes your business, and it would help if it ranks well in Google. Send your proposed URL to a friend and ask for their initial reaction. You don’t really want a URL that doesn’t accurately describe what you do, or at least isn’t easily understood fairly quickly. Right? Right. Relevance.
13 Business Goals You Can Achieve Through Email Marketing
Convince & Convert
SEPTEMBER 18, 2015
cost-effective , easy to implement, and versatile tool that makes most other marketing tools look one-dimensional. By employing email for these purposes, you’re enlarging your repeat user base at zero cost. You can even ask users to confirm their attendance by clicking on a URL. Not all market research comes at the cost of thousands of dollars. Meet email marketing.
How to Succeed on Pinterest if Your Website Doesn’t Have Images
SEPTEMBER 17, 2012
He suggests right-clicking on the image, copying the url, then adding that url to a new pin. Another workaround would be uploading images directly to Pinterest, then editing the pin and adding the url to whichever page on your site you’re trying to share. Most association websites are almost exclusively text, and many are none too pretty either…sorry, but, truth.
Tips To Improve Performance in Google Shopping
Social Media Marketing
OCTOBER 21, 2015
You will end up saving both cost and time. Lack of common structure to URLs means you'll have to get the product URLs manually. Simply make use of Xpath to discover data on a web page at a defined URL & import the data into Google Sheets. Later populate the sheet with each product’s URL. Getting URLs is easy. Try to stretch beyond minimum requirements.
5 Common but Killer Pay-Per-Click Mistakes to Avoid
Social Media Marketing
JUNE 6, 2016
Such incorrect ads may cost you a significant amount of money and bring almost zero customers to you. But some non-experts and novice PPC advertisers set up their ads with the URLs that redirect the visitors to the home page rather than a relevant landing page. Thus adding these negative keywords can help you reach the most interested customers and cut your costs.
Target Those Who Share Links to Facebook From Your Website
SEPTEMBER 29, 2016
Base on any URL or specific URLs. You can create an audience of people who shared any URLs from your site or you can enter one or multiple URLs as the source. The vast majority of publishers should use all URLs. Again, minimal budget, but it will be interesting to see what costs are for link clicks. Then the feature was taken away from me. How it Works.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
It occurs as a result of consumers sharing URLs with one another through private social channels like Slack, email, FB message, and text. . You will also be able to justify (and get bigger budgets for) higher-cost pieces of content like video content, if you can prove that they’re driving the conversions your business is looking for. . Who is taking orders from who?
New Facebook Ads Manager: A Complete Guide
JULY 2, 2015
You can view activity by domain (default), URLs, device or events. Metrics: Cost Per Result. Performance focuses on Results (objective based) and Cost Per Result. Cost Per Result. Cost Per 1,000 Impressions. [NOTE: The following is a guide to the latest updates to Facebook Ads Manager. Go here for a guide to Facebook Power Editor updates. ]. Top Nav. Billing.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
He’s going to show you exactly how to set up goals in Google analytics so you’re tracking specific events, URLs, and campaigns right in your dashboard. It costs $50. It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! Admittedly, I am an analytics nerd. The reason it’s so good? Strategy. Implementation.
The Launch Ticker = Awesome Way to Get Your Tech News Fix
AUGUST 24, 2012
Watsi is Kiva for low-cost/high-impact medical treatments; Watsi & 3rd party nonprofits like Partners in Health verify cases, which come via its medical partners (strong reputation & 3 yr-history of providing reliable care); 100% of donation funds treatment – HN discussion Link 5:33PM. Just the facts in as few words as possible. 2. Do it in real time. 5. launchticker.
Media Relations: Track Effectiveness to Prove Investment
APRIL 14, 2015
So I either install and turn on the moz toolbar or I copy and paste each URL from the first page of results into OpenSiteExplorer. ” In the search bar, add the URL of the media outlet that has run your story. By Gini Dietrich I’ve been thinking a lot about last week’s webinar on how to use media relations to increase your search results. Do a Google Search.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
How to use it: To start creating a GIF, you can copy and paste the URL, upload it as a file or even search for one on gifs.com. Description: Rebrandly is a custom URL shortener for sharing branded links. You can turn long, complex URL into branded and memorable ones. The social media world is a fascinating one. Imagine how jam-packed it’d be today! Panda 5. Yotpo. Refind.
4 Easy Infographic Template Tools for Stunning Infographics
DECEMBER 30, 2016
You can also add your business or website details including URL or Logo to the bottom of many of the infographic templates. Here are some examples from their free account: Here are some examples from their free account: You can upgrade easily for a reasonable cost to use their pro account (from as little as $3 per month) to access thousands more images, templates and fonts. Easel.ly
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Enter a URL to generate a report detailing what you’re doing wrong and where you can improve. Simply enter a URL to receive a performance report that grades your page based on Google and Yahoo! You can even compare URLs. Just enter your URL and hit “go” for it to populate the required info and bring your attention to any potential problems. How will you measure ROI?
You’re Doing Retargeting Wrong: Here’s How to Fix It
Convince & Convert
JANUARY 25, 2016
We changed up the offer in the 31–360 day retargeting campaigns to re-engage those visitors and saw a cheaper cost per conversion compared to the 1–30 day group. Your audience would look like this: www.domain.com/landing-page-url. You’d then create four different retargeting audiences for all visitors who hit that specific URL. Image via ComScore. Image via InSkin.
How To Use Facebook Audience Insights For Better Targeting
MAY 26, 2016
In this article, I’ll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can result in a staggering 64.83% decrease in your advertising costs. Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? Why Facebook Audience Insights Matters. Access Audience Insights Tool.
How to Track Offline Events with Facebook Ads
NOVEMBER 4, 2016
You’ll need to enter your Business Manager ID at the end of the URL (remove the brackets, too). You should be able to find that ID in the URL when navigating to other areas of Business Manager. You can select from actions, cost per actions and value of those actions. This is all done with the help of the Facebook pixel. Really great. Up until now, you couldn’t.
Create a Positive Website Customer Experience
MARCH 31, 2015
One sight of a botched interface gives your viewer immediate license to click “X” or swipe out, sending your site into the depths of URL obscurity. The benefit here is twofold—your customer will be met with a more seamless and less interrupted browsing customer experience, while your business can save time and cut costs by focusing technical support resources elsewhere.
How to Create a Snapchat Geofilter
Ignite Social Media
OCTOBER 11, 2016
find them to be pretty cost effective for an event at a regular-sized venue: Your geofence must be at least 20,000 sq. No phone numbers, emails, URLs, Snapcodes, download instructions, social media usernames, or personal information. If there’s one thing users like when it comes to social media, it’s showing off how cool they are. And let’s be honest, brands too. ThanksObama! 4.
How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)
JUNE 7, 2016
For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. They’re actually the easiest native way to get leads as you can’t have any clickable URLs on organic Instagram posts. And if you’ve tried the #linkinbio workaround, you know it’s not easy to organically get users to your Website.). Click To Tweet.
3 Simple Tactics for Using Twitter as a Traction Channel
Convince & Convert
NOVEMBER 22, 2016
Do I (or my team) have four hours a week and $100 a month (that’s your estimated tool cost)? It may cost you money, but it’s worth it. Instead of using a generic URL shortener, like Bitly, you can easily replace all of your links with a branded URL shortener through Rebrandly. highly recommend always using a branded domain with a custom URL slug. “Me.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. Twitturly : Twitturly tracks the URLs flying around the Twitterverse and provides a quick, real-time view of what people are talking about on Twitter. Share URLs? Wide reach.