Trending Sources

Check Those HTTPS URLs

Small Business Mavericks

Here’s something for y’all web wranglers:  please tell search engines about your HTTPS URLs! recent, small scale analysis we ran showed that more than 80% of the HTTPS URLs that are eligible for indexing (i.e. If your site supports HTTPS, please do tell us: use HTTPS URLs everywhere so search engines can see them! If your site has HTTPS URL issues, it will be affected in the search rankings even though it looks fine to the human reader. This is part of the cost of doing business online, and it is definitely worth the investment.

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Free Search Engine Submission Get Your URL Listed On Google, Bing, Yahoo And More! - Social Media

Social Media Network Marketing

Apart from this you can have simple OnLine Submissions that do not cost anything. Just put your URL and that is it - you are set in the queue. Free Search Engine Submission Get Your Business, Brand, Referral, Personal URL Listed On Google, Bing, Yahoo And More! Do you have a URL that you want to submit to Search Engines so that you are much easily seen on Google, Bing, Yahoo and Much More? Here is Free Search Engine Submission For Your Business, Brand, Referral, Product, Personal URL. Better to start now rather later. Add Your Site For FREE! Over 3.5

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Make sure you apply the username to your Facebook Page, not your personal profile, and be sure to use something memorable that people can find by plugging in the URL. There’s a cost to this, though.

How Bit.Ly Pro Powers My Short URL

Ari Herzog

It allowed me to publish any blog post on this site and automatically create a short URL with this blog’s domain, e.g. [link]. account, the bookmarklet enabled me to copy and paste a long URL, click a button, and see the resulting short URL with [link] at the beginning. But until I learned about the launch of a second tier service that allowed web publishers to use short URLs as secondary domains to point people to their primary sites, I never considered anything other than bit.ly. Related posts: Why I Use HZG.BZ as a Short URL. After creating a bit.ly

5 Reasons Your Social Media ROI Sucks

SocialFish

Emails are portable and cost less later on, given the need in Facebook to pay to promote your posts to your fans. 2. If you follow my goal-related advice above, your metric is going to be closer to the bottom line than reach or  fan growth or post likes. I’d like to see you use cost per lead or lead per impression or revenue or ROI. 3. Use the URL Builder tool. More like this.

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Resources for Small Staff Associations

SocialFish

XML Site-maps.com  is free but only generates a list of your site’s urls. Google Analytics Academy –learn Google Analytics for free at your own pace, and even get certified if you want (certification costs I think $50). There’s also a business version that costs $9.99 a month and enables you to create branding templates, upload custom fonts and other enhancements. Here it is.

5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

Plus, Discoverly works on AngelList, CrunchBase, Twitter, LinkedIn, and Facebook, as you can see in the illustration below: Discoverly is one of my newest favorite apps, especially because knowing mutual friends is a lot more valuable than knowing that some random person I’m emailing just shared a URL on Facebook about the bogeyman. I absolutely love people data. Or even sooner.

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10 Effective Social Media Options Every Business Should Use

Unspoken

People who visit your account will be able to click right to the URL you list. Let your followers know exactly how much something costs and be sure you have the direct link in the pin so they can buy it. Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. Call to Action button. Twitter. Hashtags.

You Can Call Me “Boss”: Smart PR Measurement

Spin Sucks

Then she asks you how what you are trying to do: Increases revenue; Lowers costs; or. She also discusses return-on-investment versus a cost/benefit analysis and the formula for success. By Gini Dietrich. A few weeks ago, we highlighted Shonali Burke on the Spin Sucks Inquisition. She’s not afraid of data. She did not go into PR because she hates math. PR Measurement and You.

Facebook Introduces The Call-To-Action Button For Your Page - Social Media

Social Media Network Marketing

You can add a call-to-action to your Page at no cost. Choose your call to action and the destination URL that you want to link to. Facebook Introduces The Call-To-Action Button For Your Business Page. Add a Call-to-Action Button to Your Page [ 2015February13Friday ] This makes it easy for people who visit Your Facebook Business Page to take a specific action on Your Website or App.

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The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Complete control over your daily budget and maximum Cost-per-click. Instant return on investment (You can easily define a cost per conversion and understand what your profit is). If set up and managed incorrectly, it can be costly, but less so than Google AdWords. However, the more text in your image, you can expect less distribution and higher costs. Getting started.

How To Use Facebook Audience Insights For Better Targeting

agora pulse

In this article, I’ll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can result in a staggering 64.83% decrease in your advertising costs. Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? Why Facebook Audience Insights Matters. Access Audience Insights Tool.

5 Reasons Snapchat is Integrated Communications New Best Friend

Waxing UnLyrical

Audience targeting is amazing, and the cost to reach them is pretty cheap. Inter-State Studio ran a geofilter for the local high school graduation at the end of May for 3 hours at a cost of a little less than $9. An opening date for a movie, or something like that will fly, but no URLs are currently allowed or anything else you can classify as a CTA. Guest Post by Matt LaCasse.

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Marketing: Don’t Put All Your Eggs in One Basket

SocialFish

No longer are you limited to costly television commercials or billboards. You can incorporate the website URL into a radio jingle or a skit. The proliferation of electronics and personal devices has opened up a whole new world for marketing. Now you can advertise your product on websites, in email, in text messaging, on social media, through in-phone apps, and much, much more.

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Optimize Your AdWords Campaigns

PWB Marketing Blog

Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. The client even created a new and improved URL. Here are a few quick tips to consider when creating a new AdWords Campaign: 1) Create good on page content that uses relevant keywords. 2) Using appropriate keywords in the URL. 3) Meta tag the page and use Alt Tags for images. 4) Create targeted ads specific to the landing page content. That’s great.

The Chicken and Egg Problem of Nonprofit Social Media Measurement

SocialFish

So if you want that, you’ll need to use a url shrinker and then pull those stats separately. But not Google url shortener because you can’t export those stats in any sort of report, you can only view them, 10 at a time, on the page. Ok, no big deal, you can just use a url shortener then track clicks that way. Whoops–wrong again–Pinterest doesn’t allow short urls.

10 best content marketing tools

Socialmedia.biz

Cost: free. All you need to do is enter your url in the tool’s search bar, and you’ll be able to research backlinks, find potentially damaging links, and discover link-building opportunities. Moz is offering a free 30-day trial, and they’re coy about what it costs after that. Add a second team member, and it costs $9.99 per month — still well worth it. Cost: free.

4 Things to Consider When Choosing Your Domain Name

ProBlogger

But you also want to be easily remembered, have a URL that accurately describes your business, and it would help if it ranks well in Google. Send your proposed URL to a friend and ask for their initial reaction. You don’t really want a URL that doesn’t accurately describe what you do, or at least isn’t easily understood fairly quickly. Right? Right. Relevance.

13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

cost-effective , easy to implement, and versatile tool that makes most other marketing tools look one-dimensional. By employing email for these purposes, you’re enlarging your repeat user base at zero cost. You can even ask users to confirm their attendance by clicking on a URL. Not all market research comes at the cost of thousands of dollars. Meet email marketing.

5 Common but Killer Pay-Per-Click Mistakes to Avoid

Social Media Marketing

Such incorrect ads may cost you a significant amount of money and bring almost zero customers to you. But some non-experts and novice PPC advertisers set up their ads with the URLs that redirect the visitors to the home page rather than a relevant landing page. Thus adding these negative keywords can help you reach the most interested customers and cut your costs.

How to Succeed on Pinterest if Your Website Doesn’t Have Images

SocialFish

He suggests right-clicking on the image, copying the url, then adding that url to a new pin. Another workaround would be uploading images directly to Pinterest, then editing the pin and adding the url to whichever page on your site you’re trying to share. Most association websites are almost exclusively text, and many are none too pretty either…sorry, but, truth.

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How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. They’re actually the easiest native way to get leads as you can’t have any clickable URLs on organic Instagram posts. And if you’ve tried the #linkinbio workaround, you know it’s not easy to organically get users to your Website.). Click To Tweet.

ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment

SocialFish

Each time a member joins the LinkedIn group, the community manager updates the LinkedIn Group field in the members’ AMS record, and adds their LinkedIn profile URL. ROI = low-cost, high-quality leads. Tracking URL (for membership offers to the LinkedIn group). In ALL cases, you should be building your community on social media sites before you even think about ROI.

New Facebook Ads Manager: A Complete Guide

Jon Loomer

You can view activity by domain (default), URLs, device or events. Metrics: Cost Per Result. Performance focuses on Results (objective based) and Cost Per Result. Cost Per Result. Cost Per 1,000 Impressions. [NOTE: The following is a guide to the latest updates to Facebook Ads Manager. Go here for a guide to Facebook Power Editor updates. ]. Top Nav. Billing.

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Tips To Improve Performance in Google Shopping

Social Media Marketing

You will end up saving both cost and time. Lack of common structure to URLs means you'll have to get the product URLs manually. Simply make use of Xpath to discover data on a web page at a defined URL & import the data into Google Sheets. Later populate the sheet with each product’s URL. Getting URLs is easy. Try to stretch beyond minimum requirements.

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The Launch Ticker = Awesome Way to Get Your Tech News Fix

SocialFish

Watsi is Kiva for low-cost/high-impact medical treatments; Watsi & 3rd party nonprofits like Partners in Health verify cases, which come via its medical partners (strong reputation & 3 yr-history of providing reliable care); 100% of donation funds treatment – HN discussion Link 5:33PM. Just the facts in as few words as possible. 2. Do it in real time. 5. launchticker.

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Media Relations: Track Effectiveness to Prove Investment

Spin Sucks

So I either install and turn on the moz toolbar or I copy and paste each URL from the first page of results into OpenSiteExplorer. ” In the search bar, add the URL of the media outlet that has run your story. By Gini Dietrich I’ve been thinking a lot about last week’s webinar on how to use media relations to increase your search results. Do a Google Search.

Create a Positive Website Customer Experience

Spin Sucks

One sight of a botched interface gives your viewer immediate license to click “X” or swipe out, sending your site into the depths of URL obscurity. The benefit here is twofold—your customer will be met with a more seamless and less interrupted browsing customer experience, while your business can save time and cut costs by focusing technical support resources elsewhere.

Learn How to Measure What Matters

Spin Sucks

He’s going to show you exactly how to set up goals in Google analytics so you’re tracking specific events, URLs, and campaigns right in your dashboard. It costs $50. It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! Admittedly, I am an analytics nerd. The reason it’s so good? Strategy. Implementation.

How To 112

You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

We changed up the offer in the 31–360 day retargeting campaigns to re-engage those visitors and saw a cheaper cost per conversion compared to the 1–30 day group. Your audience would look like this: www.domain.com/landing-page-url. You’d then create four different retargeting audiences for all visitors who hit that specific URL. Image via ComScore. Image via InSkin.

SEMRush Review: How to Beat Competitors in Search

Razor Social

URL:  The web page generating the traffic. Costs: Estimate cost to advertise on Google adwords for these keywords (Hint:  High cost with low keyword difficulty are good ones to focus on). Ads traffic price:  The cost of driving this traffic. Would you like to know what keywords your competitors are ranking for? SEMRush provides this functionality and a lot more!

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Enter a URL to generate a report detailing what you’re doing wrong and where you can improve. Simply enter a URL to receive a performance report that grades your page based on Google and Yahoo! You can even compare URLs. Just enter your URL and hit “go” for it to populate the required info and bring your attention to any potential problems. How will you measure ROI?

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5 Ways to Improve your SEO Today

Puzzle Marketer

Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Originally posted here at USSCOSpeaks.com. Now that you have a website, the next natural question is “How do I get people to come visit it?”. Your options are quite large, although your budget probably isn’t.  Search Engine Optimization

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The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results

Viper Chill

URL Rank. Similar to Domain Rank, Ahrefs also gives a URL Rank rating to specific pages on a website. The majority of results in my testing were internal pages and not homepages, which makes looking at URL Rank (UR) more interesting to me. The average URL Rank for all results was 23. Do private blog network’s still work? The Results. Enough with the writing.

How to Use Analytics to Increase Instagram Engagement

Peg Fitzpatrick

Change the URL in your bio to reflect what you’re doing. This means I may get paid if you sign up after the free trial but it doesn’t cost you any more. Do you use analytics to increase Instagram engagement ? How How do you grow your Instagram account? I’m going to share some solid tips to increase Instagram engagement account using analytics. Have you? Click To Tweet.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. Twitturly : Twitturly tracks the URLs flying around the Twitterverse and provides a quick, real-time view of what people are talking about on Twitter. Share URLs? Wide reach.

A Marketer’s Guide to Making the Most of AdWords

Convince & Convert

Average Cost Per Click (CPC). Cost per Conversion/Cost Per Converted Click. Here are some example of common client goals: Target Cost-Per-Acquisition (CPA):  This is a budgeted amount per lead or sale. Target Ad Rank:  Your client may want to stay in the top two or three positions no matter how much it costs them. Identify Metrics and Goals. Impressions.