Trending Sources

Check Those HTTPS URLs

Small Business Mavericks

Here’s something for y’all web wranglers:  please tell search engines about your HTTPS URLs! recent, small scale analysis we ran showed that more than 80% of the HTTPS URLs that are eligible for indexing (i.e. If your site supports HTTPS, please do tell us: use HTTPS URLs everywhere so search engines can see them! If your site has HTTPS URL issues, it will be affected in the search rankings even though it looks fine to the human reader. This is part of the cost of doing business online, and it is definitely worth the investment.

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Free Search Engine Submission Get Your URL Listed On Google, Bing, Yahoo And More! - Social Media

Social Media Network Marketing

Apart from this you can have simple OnLine Submissions that do not cost anything. Just put your URL and that is it - you are set in the queue. Free Search Engine Submission Get Your Business, Brand, Referral, Personal URL Listed On Google, Bing, Yahoo And More! Do you have a URL that you want to submit to Search Engines so that you are much easily seen on Google, Bing, Yahoo and Much More? Here is Free Search Engine Submission For Your Business, Brand, Referral, Product, Personal URL. Better to start now rather later. Add Your Site For FREE! Over 3.5

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Make sure you apply the username to your Facebook Page, not your personal profile, and be sure to use something memorable that people can find by plugging in the URL. There’s a cost to this, though.

How Bit.Ly Pro Powers My Short URL

Ari Herzog

It allowed me to publish any blog post on this site and automatically create a short URL with this blog’s domain, e.g. [link]. account, the bookmarklet enabled me to copy and paste a long URL, click a button, and see the resulting short URL with [link] at the beginning. But until I learned about the launch of a second tier service that allowed web publishers to use short URLs as secondary domains to point people to their primary sites, I never considered anything other than bit.ly. Related posts: Why I Use HZG.BZ as a Short URL. After creating a bit.ly

Pricey Top-Level Domains vs. Strategic SEO

The Social Media Incubator

Just when the consumer got a better understanding of what a safe URL looks like, this TLD update could add confusion. Internet Marketing 101 Online marketing SEO Social Media ROI caroline melberg cost of domains cost of top level domains domain purchases Gary Elliot Judy Shapiro social media firm minneapolis social media strategist strategic SEO top level domains top level domains worth itTLD’s are what falls at the end of a domain: com,net,org,biz, and so on.  ICANN believes there is a market out there for more specialized domains. 

5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

Plus, Discoverly works on AngelList, CrunchBase, Twitter, LinkedIn, and Facebook, as you can see in the illustration below: Discoverly is one of my newest favorite apps, especially because knowing mutual friends is a lot more valuable than knowing that some random person I’m emailing just shared a URL on Facebook about the bogeyman. I absolutely love people data. Or even sooner.

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10 Effective Social Media Options Every Business Should Use

Unspoken

People who visit your account will be able to click right to the URL you list. Let your followers know exactly how much something costs and be sure you have the direct link in the pin so they can buy it. Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. Call to Action button. Twitter. Hashtags.

Optimize Your AdWords Campaigns

PWB Marketing Blog

Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. The client even created a new and improved URL. Here are a few quick tips to consider when creating a new AdWords Campaign: 1) Create good on page content that uses relevant keywords. 2) Using appropriate keywords in the URL. 3) Meta tag the page and use Alt Tags for images. 4) Create targeted ads specific to the landing page content. That’s great.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Complete control over your daily budget and maximum Cost-per-click. Instant return on investment (You can easily define a cost per conversion and understand what your profit is). If set up and managed incorrectly, it can be costly, but less so than Google AdWords. However, the more text in your image, you can expect less distribution and higher costs. Getting started.

Resources for Small Staff Associations

SocialFish

XML Site-maps.com  is free but only generates a list of your site’s urls. Google Analytics Academy –learn Google Analytics for free at your own pace, and even get certified if you want (certification costs I think $50). There’s also a business version that costs $9.99 a month and enables you to create branding templates, upload custom fonts and other enhancements. Here it is.

You Can Call Me “Boss”: Smart PR Measurement

Spin Sucks

Then she asks you how what you are trying to do: Increases revenue; Lowers costs; or. She also discusses return-on-investment versus a cost/benefit analysis and the formula for success. By Gini Dietrich. A few weeks ago, we highlighted Shonali Burke on the Spin Sucks Inquisition. She’s not afraid of data. She did not go into PR because she hates math. PR Measurement and You.

ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment

SocialFish

Each time a member joins the LinkedIn group, the community manager updates the LinkedIn Group field in the members’ AMS record, and adds their LinkedIn profile URL. ROI = low-cost, high-quality leads. Tracking URL (for membership offers to the LinkedIn group). In ALL cases, you should be building your community on social media sites before you even think about ROI.

13 Advanced Link Building Strategies You (Probably) Haven’t Used

Viper Chill

You could wait around for a virtual assistant to collect all of the links manually but thankfully we have tools like Screaming Frog (free for analysing up to 500 URL’s) which can automate the process for us. They aren’t actual posts from Copyblogger and if you’re using the free version of Screaming Frog, you’ll use up your 500 URL limit very quickly.

Facebook Introduces The Call-To-Action Button For Your Page - Social Media

Social Media Network Marketing

You can add a call-to-action to your Page at no cost. Choose your call to action and the destination URL that you want to link to. Facebook Introduces The Call-To-Action Button For Your Business Page. Add a Call-to-Action Button to Your Page [ 2015February13Friday ] This makes it easy for people who visit Your Facebook Business Page to take a specific action on Your Website or App.

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Marketing: Don’t Put All Your Eggs in One Basket

SocialFish

No longer are you limited to costly television commercials or billboards. You can incorporate the website URL into a radio jingle or a skit. The proliferation of electronics and personal devices has opened up a whole new world for marketing. Now you can advertise your product on websites, in email, in text messaging, on social media, through in-phone apps, and much, much more.

The Chicken and Egg Problem of Nonprofit Social Media Measurement

SocialFish

So if you want that, you’ll need to use a url shrinker and then pull those stats separately. But not Google url shortener because you can’t export those stats in any sort of report, you can only view them, 10 at a time, on the page. Ok, no big deal, you can just use a url shortener then track clicks that way. Whoops–wrong again–Pinterest doesn’t allow short urls.

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

How to use it: To start creating a GIF, you can copy and paste the URL, upload it as a file or even search for one on gifs.com. Description: Rebrandly is a custom URL shortener for sharing branded links. You can turn long, complex URL into branded and memorable ones. The social media world is a fascinating one. Imagine how jam-packed it’d be today! Panda 5. Yotpo. Refind.

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4 Things to Consider When Choosing Your Domain Name

ProBlogger

But you also want to be easily remembered, have a URL that accurately describes your business, and it would help if it ranks well in Google. Send your proposed URL to a friend and ask for their initial reaction. You don’t really want a URL that doesn’t accurately describe what you do, or at least isn’t easily understood fairly quickly. Right? Right. Relevance.

10 best content marketing tools

Socialmedia.biz

Cost: free. All you need to do is enter your url in the tool’s search bar, and you’ll be able to research backlinks, find potentially damaging links, and discover link-building opportunities. Moz is offering a free 30-day trial, and they’re coy about what it costs after that. Add a second team member, and it costs $9.99 per month — still well worth it. Cost: free.

13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

cost-effective , easy to implement, and versatile tool that makes most other marketing tools look one-dimensional. By employing email for these purposes, you’re enlarging your repeat user base at zero cost. You can even ask users to confirm their attendance by clicking on a URL. Not all market research comes at the cost of thousands of dollars. Meet email marketing.

Target Those Who Share Links to Facebook From Your Website

Jon Loomer

Base on any URL or specific URLs. You can create an audience of people who shared any URLs from your site or you can enter one or multiple URLs as the source. The vast majority of publishers should use all URLs. Again, minimal budget, but it will be interesting to see what costs are for link clicks. Then the feature was taken away from me. How it Works.

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How to Succeed on Pinterest if Your Website Doesn’t Have Images

SocialFish

He suggests right-clicking on the image, copying the url, then adding that url to a new pin. Another workaround would be uploading images directly to Pinterest, then editing the pin and adding the url to whichever page on your site you’re trying to share. Most association websites are almost exclusively text, and many are none too pretty either…sorry, but, truth.

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5 Common but Killer Pay-Per-Click Mistakes to Avoid

Social Media Marketing

Such incorrect ads may cost you a significant amount of money and bring almost zero customers to you. But some non-experts and novice PPC advertisers set up their ads with the URLs that redirect the visitors to the home page rather than a relevant landing page. Thus adding these negative keywords can help you reach the most interested customers and cut your costs.

Tips To Improve Performance in Google Shopping

Social Media Marketing

You will end up saving both cost and time. Lack of common structure to URLs means you'll have to get the product URLs manually. Simply make use of Xpath to discover data on a web page at a defined URL & import the data into Google Sheets. Later populate the sheet with each product’s URL. Getting URLs is easy. Try to stretch beyond minimum requirements.

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Why Dark Social Data Matters to the Content Marketer

Simply Measured

It occurs as a   result of consumers sharing URLs with  one another through private social channels like Slack, email, FB message, and text. . You will also be able to justify (and get bigger budgets for) higher-cost pieces of content like video content, if you can prove that they’re driving the conversions your business is looking for. . Who is taking orders from who?

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New Facebook Ads Manager: A Complete Guide

Jon Loomer

You can view activity by domain (default), URLs, device or events. Metrics: Cost Per Result. Performance focuses on Results (objective based) and Cost Per Result. Cost Per Result. Cost Per 1,000 Impressions. [NOTE: The following is a guide to the latest updates to Facebook Ads Manager. Go here for a guide to Facebook Power Editor updates. ]. Top Nav. Billing.

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5 Reasons Snapchat is Integrated Communications New Best Friend

Waxing UnLyrical

Audience targeting is amazing, and the cost to reach them is pretty cheap. Inter-State Studio ran a geofilter for the local high school graduation at the end of May for 3 hours at a cost of a little less than $9. An opening date for a movie, or something like that will fly, but no URLs are currently allowed or anything else you can classify as a CTA. Guest Post by Matt LaCasse.

Learn How to Measure What Matters

Spin Sucks

He’s going to show you exactly how to set up goals in Google analytics so you’re tracking specific events, URLs, and campaigns right in your dashboard. It costs $50. It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! Admittedly, I am an analytics nerd. The reason it’s so good? Strategy. Implementation.

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Media Relations: Track Effectiveness to Prove Investment

Spin Sucks

So I either install and turn on the moz toolbar or I copy and paste each URL from the first page of results into OpenSiteExplorer. ” In the search bar, add the URL of the media outlet that has run your story. By Gini Dietrich I’ve been thinking a lot about last week’s webinar on how to use media relations to increase your search results. Do a Google Search.

The Launch Ticker = Awesome Way to Get Your Tech News Fix

SocialFish

Watsi is Kiva for low-cost/high-impact medical treatments; Watsi & 3rd party nonprofits like Partners in Health verify cases, which come via its medical partners (strong reputation & 3 yr-history of providing reliable care); 100% of donation funds treatment – HN discussion Link 5:33PM. Just the facts in as few words as possible. 2. Do it in real time. 5. launchticker.

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How To Use Facebook Audience Insights For Better Targeting

agora pulse

In this article, I’ll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can result in a staggering 64.83% decrease in your advertising costs. Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? Why Facebook Audience Insights Matters. Access Audience Insights Tool.

How to Track Offline Events with Facebook Ads

Jon Loomer

You’ll need to enter your Business Manager ID at the end of the URL (remove the brackets, too). You should be able to find that ID in the URL when navigating to other areas of Business Manager. You can select from actions, cost per actions and value of those actions. This is all done with the help of the Facebook pixel. Really great. Up until now, you couldn’t.

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You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

We changed up the offer in the 31–360 day retargeting campaigns to re-engage those visitors and saw a cheaper cost per conversion compared to the 1–30 day group. Your audience would look like this: www.domain.com/landing-page-url. You’d then create four different retargeting audiences for all visitors who hit that specific URL. Image via ComScore. Image via InSkin.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Enter a URL to generate a report detailing what you’re doing wrong and where you can improve. Simply enter a URL to receive a performance report that grades your page based on Google and Yahoo! You can even compare URLs. Just enter your URL and hit “go” for it to populate the required info and bring your attention to any potential problems. How will you measure ROI?

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Shopping on Instagram: Get the Complete Details and What it Means for Businesses Like Yours

Buffer Social

Here’s a short video of how this feature looks like: What will it cost businesses? As URLs in captions are not linked, businesses are currently resorting to using the link in their bio or platforms like Like2Buy and Have2Have.it to direct their followers to their product pages. This year alone, Instagram has released business profiles and features like Stories  and Zoom.

3 Simple Tactics for Using Twitter as a Traction Channel

Convince & Convert

Do I (or my team) have four hours a week and $100 a month (that’s your estimated tool cost)? It may cost you money, but it’s worth it. Instead of using a generic URL shortener, like Bitly, you can easily replace all of your links with a branded URL shortener through Rebrandly. highly recommend always using a branded domain with a custom URL slug. “Me.

Ultimate Guide to Social Media Marketing

Sprout Social

Tweets Linking to You The number of Tweets attributed to you in Tweets that include a URL. Facebook Ads are a great option because you get in-depth targeting and the cost is affordable for most businesses. Having a more targeted audience will improve your CTR and ultimately drive down your costs. Choosing Your Social Networks. What type of content do they share? Quick Stats 1.65

How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. They’re actually the easiest native way to get leads as you can’t have any clickable URLs on organic Instagram posts. And if you’ve tried the #linkinbio workaround, you know it’s not easy to organically get users to your Website.). Click To Tweet.

Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own)

Buffer Social

On his blog , Vaynerchuk explains that a filter which cost him $62.98 Secondly, filters must not contain any photographs of people, URLs, phone numbers or emails. How much do Snapchat On-Demand Geofilters cost? total of 25 hours at a cost of $30. Did you know you can now create your own Snapchat Geofilters? Ready? Let’s go! Hotels. Blue Fountain Media. Templates.

Create a Positive Website Customer Experience

Spin Sucks

One sight of a botched interface gives your viewer immediate license to click “X” or swipe out, sending your site into the depths of URL obscurity. The benefit here is twofold—your customer will be met with a more seamless and less interrupted browsing customer experience, while your business can save time and cut costs by focusing technical support resources elsewhere.