Bill Hartzer

MARCH 5, 2010

When talking to business owners about marketing their businesses on the internet, I often get asked about why I always recommend that their online marketing strategy, their search engine optimization efforts, include a blog. And the search engines will notice, as well.

Engineering 144

Engineering Social Bookmarking Syndication Newsletter 144

Bill Hartzer

MARCH 8, 2010

In fact, doing so is actually leaning towards search engine spam, and that simply copying someone else’s content was a no-no. The search engines don’t want it, and people don’t want it. One way that a business can bring in more targeted leads is via the internet search engines. Write every day if possible.

Engineering 140

Engineering Domain Name Marketing How To 140

Bill Hartzer

JANUARY 19, 2010

The Bay Area Search Engine Academy has officially opened their enrollment and registration for approaching Search Engine Optimization classes and internet marketing training for companies. The rest of the week is spent learning techniques that can get a business listed on the search engines many different ways. Tweet This!

Training 101

Training Engineering Class Wireless 101

Harp Interactive

SEPTEMBER 13, 2010

Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media.

SEO 313

SEO Social Media URL Engineering 313

Bill Hartzer

APRIL 2, 2009

As you might recall, a while back I talked about the Hotpads Search Engine when it was launched. Recently, HotPads.com , the housing search engine, introduced a new way for cost-conscious shoppers to plan their next vacation with an interactive, map-based Vacation Rental search. Tags: Search Engines. Post this on Diigo.

Engineering 93

Engineering Hotels Real Estate Technorati 93

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. It’s a great double sided ROI story for Social Customer Support. in fact it is always the opposite of that. Email this to a friend?

Brands 243

Brands Reputation ROI Case Study 243

Bill Hartzer

NOVEMBER 20, 2010

Do you want to own the trademark and domain name of a former search engine? The trademark and domain name of Infoseek , a search engine originally founded in 1994 by Steve Kirsch and the first search engine to sell advertising on a CPM (Cost Per Thousand Impressions) basis, will be put up for auction on December 8, 2010.

Domain Name 102

Domain Name CPM Wikipedia Hotels 102

Saying It Social

MARCH 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Free Tools for Social SEO Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization.

SEO 128

SEO Tools StumbleUpon Engineering 128

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. The Best Things In Life Are Free: 10 Tools For Digital Professionals That Don’t Cost A Dime by MediaPost Online Media Daily. Related Post.

Tools 206

Tools Social Media Lithium Sysomos 206

Idaconcpts

JANUARY 4, 2011

Internet fax has lower setup and monthly costs than traditional fax. Also, you will have no opportunity costs if you were to use the same phone line as a fax line. real estate agents, sales people, medical personnel, engineers and architects) because they can access to all kinds of documents on-the-go. JPG) and text files (e.g.

Real Estate 137

Real Estate Technorati StumbleUpon Digg 137

yMarketingMatters

OCTOBER 4, 2013

Remember: Google+ is Google, which means great search engine results for your business! A huge factor to note with YouTube is that (1) it’s the second largest search engine after Google (not Yahoo or Bing!). Note the costs and human resources involved in producing good, valuable videos before signing your business up.

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

Bill Hartzer

FEBRUARY 18, 2010

According to Dholakia, the results of the study indicate that Facebook fan pages provide an effective and low-cost way of social media marketing. Related posts: Study Proves Facebook and Digg Visitors More Loyal; Twitter in Last Place Are you a loyal visitor? . · Made 36 percent more visits to DG’s stores each month. Tweet This!

Study 155

Study Health Care Facebook Digg 155

Saying It Social

JULY 22, 2010

It's quick, easy, instantly measurable, and cost is incurred only if you choose to give away prizes or offer discounts. Recently I've been working with several companies to create such programs using mobile/local check-in apps Foursquare and Gowalla.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Techipedia: Tamar Weinberg

JANUARY 19, 2010

1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources. The good thing about social media is that the opportunity cost tends to mostly be time. It’s rubbish traffic.

Social Media 164

Social Media Yahoo Discount Training 164

Idaconcpts

DECEMBER 21, 2010

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Adwords landing pages can have much more freedom than pages on your website, as typically you can forgo much of the optimization you do on your main site to appease search engines.

Adwords 132

Adwords Brands Technorati StumbleUpon 132

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Then we can really change the dynamic from marketing as a cost center to marketing as a profit center! Email this to a friend? Subscribe to the comments for this post?

B2B 279

B2B Marketing Mobile CPM 279

Bill Hartzer

MAY 26, 2010

Related posts: Study Proves Facebook and Digg Visitors More Loyal; Twitter in Last Place Are you a loyal visitor? Related posts: Study Proves Facebook and Digg Visitors More Loyal; Twitter in Last Place Are you a loyal visitor? Search Engine Optimization: Is Social Sharing the Next Link Building? Share this on del.icio.us.

Brands 114

Brands Klout Reputation Digg 114

Bill Hartzer

SEPTEMBER 7, 2010

In relation to marketing with PPC (pay per click ads) using broad based keywords, the cost per click is going to be astronomically high if you want your ad on the first page of the search engine’s results. If you use the same keywords, the article is going to get buried in the search engines and no attention will be brought to it.

Marketing 112

Marketing Engineering Technorati StumbleUpon 112

Buzz Marketing for Technology

JULY 21, 2008

NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. Information Overload, Retrieva l Strategies and Internet User Empowerment (pdf ) - Paper on information overload and search engines. link] - our article summarizing the impacts and costs of IO in a large organization.

Resources 133

Resources Products Directory Newsvine 133

Saying It Social

MAY 18, 2010

Share this: StumbleUpon Digg Reddit May 18, 2010 - Posted by akstout18 | Uncategorized | social media marketing , social media marketing ROI , social networking , social networking for business One blogger likes this post 40 Comments » [.] Think that’s too long? Saying It Social [.] Social media marketing is not a quick fix.

Social Media 168

Social Media Marketing Small Business Cost 168

Idaconcpts

SEPTEMBER 13, 2010

No extra costs for registering, hosting, building new site as everything can be accommodated by the existing (parent) site. Hosting location is only a suggestion to the search engines, a CCTLD is more powerful and will override this suggestion. Cons of Sub-domains. – Pros of Sub-folders. Cheaper than CCTLDs. Tweet This!

SEO 131

SEO Sites Domain Name Hosting 131

Bill Hartzer

MARCH 26, 2009

Thumbplay chose Attivio’s Active Intelligence Engine(TM) (AIE) because Thumbplay needed improve its ability to support massive search query volumes and frequent, low-latency updates, while reducing costs and expediting development. Tags: Search Engine Technology Search Engines. Share this on del.icio.us. Tweet This!

Engineering 93

Engineering Technorati Aggregator Yahoo 93

Idaconcpts

NOVEMBER 4, 2010

For example, if you need a private server to host your website yet you do not want to pay the price for one, you can lease out partitions of the hard drive and divisions of the bandwidth to other people and divide the cost of the whole server between them. Digg this! An Alternative to Paying Clients. Email this to a friend?

Hosting 131

Hosting Domain Name Technorati StumbleUpon 131

Idaconcpts

AUGUST 20, 2010

Firstly, if the website is listed in a search engine as selling baby clothes and a visitor arrives to find the site sells DVDs – they are gone… and will not return. Lying about what a site sells, or manipulating search engine search results will not build trust. Quality at All Cost. Share this on Facebook.

Adsense 132

Adsense Forums Technorati Reputation 132

Firebelly

JULY 23, 2010

Obviously, setting up a page for a business on Facebook costs nothing,and investing some time is easy once it becomes a part of a normal routine. It’s simple – people have found an easy wayto connect with friends and co-workers, regardless of time or distance. This is where brands need to step in to take advantage ofthis.

Facebook 113

Facebook MySpace Paid Search SMS 113

Bill Hartzer

MAY 7, 2009

If you search for your name or your company’s name in the search engines, what shows up in the search results? I bet that you probably would like something else to show up in the search engine rankings when you search for your name, right? How Much Does Online Reputation Management Cost? How is your reputation?

Reputation 100

Reputation Hotels Airlines Wikipedia 100

ProBlogger

MAY 19, 2022

Not only they are cost effective but you are providing richer content experience across multiple platforms and that can bring good things to your business. But for most of us, here are some cost effective tips and strategies for content distribution and promotion. Many web users refer to search engines to find information.

Marketing 35

Marketing Blogger Forums Syndication 35

Techipedia: Tamar Weinberg

JANUARY 25, 2008

and obviously more recently sites such as Digg. Digg: Newsworthy, Informational, and Funny Chris also mentions that he has used Digg as a news source. Twenty-two minutes after it hit the front page, it sat at 2099 Diggs. Seven minutes after that, it had 2661 Diggs. How do you get your news?

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Webbiquity SMM

FEBRUARY 16, 2011

Anthony Piwarun presents a detailed, step-by-step guide to optimizing various key areas of your LinkedIn profile (headline, summary, title) as well as other factors, shows what kind of results are achievable, and answers the question: is premium membership worth the cost? How To Use Linkedin To Generate Business by Search Engine Land.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Bill Hartzer

MARCH 1, 2010

The results of the study indicate that Facebook fan pages provide an effective and low-cost way of social media marketing. Facebook Privacy Gone Awry: Search Engines Indexing Email Addresses from Facebook Private email addresses of individuals who have Facebook accounts are. Subscribe to the comments for this post? Post this on Diigo.

Facebook 131

Facebook How To Technorati StumbleUpon 131

The Marketing Blog

AUGUST 3, 2010

A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24. Monthly traffic to your website from Facebook Remember that any activity you need to justify to your cost centre should ideally have metrics in place.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Techipedia: Tamar Weinberg

JULY 15, 2009

The only substantial cost for you is time. When should I use Digg ? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca The best part? Access to these social media communities is free. We’re seeing an incredible paradigm shift from a paid model to a virtually free model.

Communities 170

Communities Marketing MySpace Yahoo 170

Firebelly

NOVEMBER 10, 2009

It's fast, it's got full offline powers. It's not perfect, but it's the closest yet. Buy the app today and tell us what you think!

iPhone 100

iPhone Twitter Paid Search SMS 100

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. 20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Is social media ROI measurable?

ROI 193

ROI Social Media Vocus Metrics 193

The Marketing Blog

DECEMBER 24, 2009

While I would highly recommend all the ’5′ posts, here are some interesting pieces that I really like: “If there is no “R”, then the “I” becomes a “C” and that cost is always going to be too high.” Share this: StumbleUpon Digg Reddit 5 Comments Filed under Web 2.0 In a presentation by Aaron Julius Kim about ROI]. [In

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer. I’m glad you enjoyed my guest post.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Bill Hartzer

JULY 28, 2009

Search Engine Optimization Value of a domain name is different than what you might actually pay for a domain name. SEO Value includes the links and anything else that might help that domain name rank better in the search engines. What would it cost you to purchase the links on an annual basis? edu,gov, etc.) Some links (.edu,gov)

Domain Name 122

Domain Name How To Directory Yahoo 122