Techipedia: Tamar Weinberg

FEBRUARY 12, 2013

By combining FBX with search data, Facebook brought the power of intent that’s revealed by searches to the world’s biggest social network. And that means profiling and scoring everyone on your site so that you know which search terms they’ve entered to get to your site and which of those terms lead to the most conversions.

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Facebook Engineering Campaign System 208

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

They have REALLY engaged social networks. Thousands of random conversations in person and online with all kinds of people. There is a misconception on social networking sites that you are either a conversationalist or a marketer. Instead, it is conversational and fun. Digital schomoozers. You know the type.

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Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. What are your goals of social media?

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Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

APRIL 20, 2010

In the social media sphere, the aces of social media can tap into their “Flow” at will (without chemical assistance) to either begin a conversation or continue one that’s already started, making them both attractive to others and an effective representative of themselves / their business. Be genuine.

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Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

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MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. I have NO PROBLEM with conversations happening offsite.

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Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

MARCH 13, 2012

Promote your petition on social networks: “An easy way to spread the word about your petition is to post it to your social networks and encourage your friends to do the same.” Here are the highlights of change.org’s suggestions. This was easy. Finally, having 700 friends on Facebook meant something!

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Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

MAY 18, 2010

In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. Or has it been around awhile but hasn’t been using social media? What motivates them? What are their issues?

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

AUGUST 14, 2012

It’s important to think of interesting ways to visualize online activities, to direct traffic to your social networks or to get people to download an app. They can significantly boast the conversion rates of websites and e-marketing campaigns. They can help create a memorable brand identity.

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Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Three cheers for them! page views SEO ROI — 1.2

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Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients. To get social media success you should first gain the trust of your followers.

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Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Then the comments come in, and a conversation takes place. The admin (Professor Macdonald) / moderator (students teaching the class on a given day) create categories of conversation, which are analogous to deciding on forum names/topics and sticky threads. (In Non-sticky threads can be pushed down by threads with newer comments.)

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Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? This might be via power players on social networks (eg, this story is moving on Sphinn) or even national TV (Susan Boyle’s video was a recording of a popular TV show).

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Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

JUNE 18, 2008

Plurk introduced a comment system which helps create a conversational feel. So marking a conversation or message, to be found easily later, should be one of the first features implemented. All this communication and web socializing takes too much time (even if it is fun).

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Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

APRIL 10, 2008

Founded by four ex-Googlers, FriendFeed allows you to subscribe to your friends’ updates across 35 social networks and to stay up to date with the content they’re discovering and sharing across the web. In social media spheres, it’s almost unavoidable to not engage online with content in some way.

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Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes.

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change merely starts with Twitter; the conversations are then moved offline and interested parties are sent the phone number to the organization’s headquarters so that they can discuss how to help with one of the staff members in terms of getting involved to make a difference. Yes “Social media is all about making changes&#.

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Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

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Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

JULY 15, 2010

They’re designed to be chatty – as if you were having a conversation with a friend. In the long run, you can achieve phenomenal readership and conversion. That will not only hurt the conversion but also gaming the search engine which will not survive in the long term SEO game.

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Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

JANUARY 19, 2010

I just wish we could cookie users on Facebook and Twitter so I could track their conversions… maybe one day! I would add that social media has changed the game for companies. Laura Reply Samir Balwani January 19, 2010 at 11:07 am Agreed Laura, the e-commerce side is great because of the measurement.

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. Chaim Haas.

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Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

MARCH 4, 2008

Once funding goes in, it almost always follows that the site creators distance themselves from the “politics&# of the site (especially with a growing community), instead hiring “worker bees&# to partake in conversation (if at all) on their behalf.

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Digg MySpace Reddit Yahoo 103

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Everything is multi: multi-screens, multi-channeled, multi-conversations, and multitasking. Crucially, their expectations have changed.

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Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

It’s awesome people can promote knowing trick in the book about facebook and twitter, but do they know how to read the subtext of a situation and really get in someones world in a conversation. It’s something I promote all the time being in an all around IT support field. Shaw, 1856-1950 Jose G.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

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Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

DECEMBER 9, 2007

First, some educational takeaways: Social media is the “new&# medium for businesses to communicate with consumers in a way that is interesting to them. Every conversation shifted to Twitter, as folks recognized that they can brand themselves and their businesses through a Twitter identity.

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Yahoo Conference Digg MySpace 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

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Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MAY 28, 2010

That’s why you need to paint a picture that’s more meaningful and encompasses what “social media&# as a label really is. Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. These are conversations, not broadcasts. Be responsive.

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Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

MARCH 31, 2008

Tagged as: 4x4 , 4x4 meme , meme , social media { 7 comments… read them below or add one } Chris Kieff March 31, 2008 at 8:59 am Tamar, Thanks for the link love and the response.

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Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# I really found the genuine ability to connect with people valuable and we have continued to use this as just one of many pieces of the funnel hopefully driving people to be more involved with us outside of just booking a room.&#

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 21, 2009

Companies are still challenged with whether they *should* get involved in the conversation. I don’t they had much of a choice though. Reply Tamar Weinberg July 21, 2009 at 9:21 am In a way, Nick, they certainly could have. Many people think that if they involve themselves once, they’re essentially sucked in forever.

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Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MAY 19, 2008

There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting.

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Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

JUNE 30, 2008

Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. Therefore, I suppose the nested conversations and time-line layout make complete sense. and social media sphere.

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Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

APRIL 2, 2008

It will be a conversation starter! Reply Jake Matthews April 3, 2008 at 5:42 am very nice Tamar – really like your logo in your post replies. Reply Andy Beal April 3, 2008 at 8:20 am Tamar – totally keep the potty-squatting little dude. Reply mark April 3, 2008 at 5:46 pm Hey Tamar – new site looks great!

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MySpace RSS Yahoo StumbleUpon 100

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. To participate in the conversation, marketers will need to be able to have and provide greater access to decision makers – speed of response is crucial.

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Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JUNE 3, 2010

If you’re not following the conversation regularly, your customers might just flock to your competitors instead. This is especially true of other social networks, especially ones where you were originally untrusted. You need to consistently work at building relationships and not let them be. Silence can hurt you.

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Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

AUGUST 25, 2010

It’s about building relationships, spending time on the networks, and having regular conversations with the people you want to connect with who you will value for more than just helping move the needle and getting to the bottom line. It’s not always about numbers and it’s not about sporadic participation.

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Social Media Engagement Forums Policies 272