Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Mindjumpers

SEPTEMBER 17, 2012

As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles. An additional 17% plan to monitor for industry conversation by year’s end.

Survey 225

Survey Report Social Media ROI 225

SocMed Sean

NOVEMBER 7, 2011

Does adding Twitter to your CRM process make it more social? SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes, he’d engage in a social conversation and relationship business before ever trying to sell. Social CRM.

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Harp Interactive

JANUARY 27, 2010

In order to participate in the conversations, either reactively or pro-actively, you need to know they are happening. Weather you are using a powerful subscription-based tool like Radian6 or a combination of free tools…definitely set up social media monitoring. In other words, what are some ways to do this?

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Net-Savvy Executive

APRIL 26, 2011

On an average day, I don't spend much time with Twitter. To me, it's the unusual days that really prove Twitter's value. I recently experienced two events—one good, one bad—that show Twitter at its best. I recently experienced two events—one good, one bad—that show Twitter at its best.

Eventful 93

Eventful Twitter Radian6 Back channel 93

Ari Herzog

NOVEMBER 12, 2012

Its Twitter biography is explicit that I am the community manager. A few email exchanges and a phone conversation later and I was hired. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post. My Connection to Flextronics.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Waxing UnLyrical

APRIL 5, 2011

Last week Seth Duncan of Beyond stopped by the #measurePR Twitter chat to talk about something I thought was very intriguing. Tools like Radian6, Netbase, etc., The transcript of Seth’s second visit to #measurePR is worth a read, because you’ll really get a flavor of the conversation from it. Pretty radical, eh?

Radian6 177

Radian6 Marketing Sentiment Sample 177

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Twist Image

FEBRUARY 6, 2011

If there are two people who continually publish both interesting and though-provoking Blog posts in this day and age of clutter and hype, it is Jay Baer over at Convince & Convert and Amber Naslund over at Brass Tack Thinking (Amber also happens to be a senior executive at Radian6 - the Social Media monitoring company). twitter.

Radian6 75

Radian6 Advertising Social Networking Social Media 75

Twist Image

MARCH 29, 2011

The ability to track every tweet, blog post and customer review has not only become easier, but an entire industry of software-based services has emerged to help brands better understand the conversations that are taking place - and what they should be doing about it. Innovation through data and conversation. online conversations.

Radian6 102

Radian6 Findability RSS Sentiment 102

Social Media Strategery

JANUARY 6, 2014

We use tools like Sysomos and Radian6 to track millions of social media posts. We’re abdicating our relationships and conversations in favor of statistical models and algorithms. We’ve already stopped using Twitter to actually talk with people. In 2014, let’s make a concerted effort to not be a slave to data.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Dave Fleet

JUNE 15, 2010

The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices.

Sysomos 273

Sysomos ROI Social Media Privacy 273

SocialFish

JANUARY 8, 2011

You can evaluate answers based on who wrote them; but you can’t ignore questions based on not knowing the author (or conversely, follow the same people all the time. You can follow people (initially based on your connecting the site with your Facebook or Twitter accounts) and they can follow you; but this is NOT a social network.

Radian6 276

Radian6 Engineering Questions Foursquare 276

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. To see a really interesting conversation that Caleb Storkey had with a few influentials about this topic, check out his post.

Social Media 167

Social Media Klout Flickr Radian6 167

Direct Marketing Observations

APRIL 26, 2010

magazine has 100k circulation + 2 times pass along and costs $5k) and sales (call volume rises when our infomercial airs and conversion increases 12%) then your digital marketing reports cannot use language like followers, subscribers and linkbait, they must be consistent. If you measure traditional marketing with reach (ie.

Social Media 173

Social Media Radian6 Apple Marketing 173

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Great resource.

Social Media 157

Social Media Radian6 Strategy SM2 157

Kikolani

JANUARY 26, 2010

Record every significant social media actions and changes including the beginning of a campaign, increase in fans / followers, tweets and retweets by influential Twitter members, eBook and Press Releases, and guest posts. and jumped into their conversation near the end. Listen and join the dialogue with Radian6.

ROI 114

ROI SEO Social Media Tips 114

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. We need more students to request this change and support these educators.

Education 135

Education Social Media Gov 2.0 Class 135

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. know what content will drive social conversation, conversion and ROI?

Campaign 60

Campaign Social Media Content How To 60

Ari Herzog

SEPTEMBER 30, 2010

I hate being asked this question because I always feel self-conscious that my answer may not inspire the person asking the question to continue the conversation and may just be asking it like asking How are you? Twitter- “Where Social Media Means Business&#. Headline : Director of Community at Radian6. Keynote Address.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Proactive Report

DECEMBER 18, 2009

It’s how you read news updates from friends on Facebook and Twitter. Monitoring conversations: It is essential to have a good tool that can help you keep track of what is being said online. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Take a look at a sample dashboard here.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Diva Marketing Blog

JUNE 10, 2012

So much of today’s conversation is about how marketers can get results from social. Google Analytics, Radian6, Hubspot, Marketo, and Eloqua is where I’d start depending on budget, from free to full enterprise. Continue the conversation with Geoff! Geoff Livingstons Blog Twitter Flickr G+ Marketing In The Round SlideShare.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. So we need to buy Radian6 or Argyle Social or Involver.” That’s kind of where most of the market is based on our conversations.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. So we need to buy Radian6 or Argyle Social or Involver.” That’s kind of where most of the market is based on our conversations.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. If I had to give Twitter up permanently I would probably sit in traffic for four hours listening to polka music. Do you not?

Radian6 113

Radian6 Training Communities Conversation 113

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). Presto, a pretty graph in about 3 seconds flat. link] jaybaer Yes indeed.

Social Media 117

Social Media Strategy Statistics Metrics 117

Social Media Strategery

AUGUST 8, 2010

Contact the author [link] lovisatalk (lovisa) Twitter Comment good reminder of what kinds of ppl make great community managers. link to post] #gov20 – Posted using Chat Catcher [link] TheLab_Boston (The Lab) Twitter Comment RT @lovisatalk: good reminder of what kinds of ppl make great community managers. Ty for the shoutout!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. 8) Take some time to learn the lingo of social media.

Social Media 279

Social Media Klout YouTube Foursquare 279

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. ” You have to ask for leads.

B2B 185

B2B Social Media Review eBook 185

Justin Levy

DECEMBER 6, 2009

Creating a listening station that allowed us to monitor for conversations across the web about us, our restaurant, our competition and our industry. This has helped to continue to create conversations , both online and offline. Developing an online presence through social networks, a blog, and a video blog.

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. What do you think?

Questions 161

Questions Social Media Consultant Education 161

Diva Marketing Blog

MARCH 25, 2011

Two national brands, Chrysler and Aflec , were involved in twitter controversies. In the case of Chrysler, the agency employee forgot to switch off from the brand Twitter page to his personal account. If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6.

Twitter 97

Twitter Radian6 Avatar Social Media 97

Buzz Marketing for Technology

MARCH 1, 2011

Like Doug I was experimenting with this new technology in all of its forms from RSS, blogging, podcasts, videos, twitter, social networks, Facebook applications, mobile, location based applications and as you have seen me speak about before I think the role of marketing is changing to one that is becoming more like a Marketing Technologist.

Radian6 215

Radian6 Data Analytics Applications 215