Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. average time spent on site, number of pages viewed, bounce rate) and even conversion (lead or sale) sources. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

SM2 202

SM2 Vocus Alterian Radian6 202

Harp Interactive

NOVEMBER 9, 2009

There are numerous articles with tips on writing for the web and writing-guides and rules for individual platforms like Twitter and Blogs. But there is definite dearth of information on the actual process of writing: OK, so you have set up a Twitter account. Twittering. What should you talk about 4 times a day?

Platform 254

Platform Social Media Radian6 Press Release 254

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. In order to participate in the conversations, either reactively or pro-actively, you need to know they are happening. In other words, what are some ways to do this?

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

SocMed Sean

NOVEMBER 7, 2011

Does adding Twitter to your CRM process make it more social? SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes, he’d engage in a social conversation and relationship business before ever trying to sell.

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Ari Herzog

NOVEMBER 12, 2012

Its Twitter biography is explicit that I am the community manager. Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley. A few email exchanges and a phone conversation later and I was hired. My Connection to Flextronics.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Direct Marketing Observations

APRIL 26, 2010

Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. When it comes down to it this topic cannot be about marketers adding a new channel, it has to be about those marketers who can adopt to changing consumer behaviors and those who cannot.

Social Media 173

Social Media Radian6 Apple Marketing 173

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Twist Image

FEBRUARY 6, 2011

If there are two people who continually publish both interesting and though-provoking Blog posts in this day and age of clutter and hype, it is Jay Baer over at Convince & Convert and Amber Naslund over at Brass Tack Thinking (Amber also happens to be a senior executive at Radian6 - the Social Media monitoring company). digital marketing.

Radian6 75

Radian6 Advertising Social Networking Social Media 75

Twist Image

MARCH 29, 2011

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. One of the leaders in social media monitoring solutions is a company called Radian6. Innovation through data and conversation. Social 2011.

Radian6 102

Radian6 Findability RSS Sentiment 102

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. We’re abdicating our relationships and conversations in favor of statistical models and algorithms. Where does it stop? Will it stop? Can we stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Dave Fleet

JUNE 15, 2010

The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share.

Social Media 167

Social Media Klout Flickr Radian6 167

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Kikolani

JANUARY 26, 2010

He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu. and jumped into their conversation near the end. Listen and join the dialogue with Radian6. The food was improved.

ROI 114

ROI SEO Social Media Tips 114

Ari Herzog

SEPTEMBER 30, 2010

I hate being asked this question because I always feel self-conscious that my answer may not inspire the person asking the question to continue the conversation and may just be asking it like asking How are you? Currently based in Burlington, Canada, offering creative solutions to marketing, digital and mobile programs. Blogging.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. We need more students to request this change and support these educators.

Education 135

Education Social Media Gov 2.0 Class 135

Proactive Report

DECEMBER 18, 2009

It’s how you read news updates from friends on Facebook and Twitter. Monitoring conversations: It is essential to have a good tool that can help you keep track of what is being said online. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Take a look at a sample dashboard here.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. People joke about marketing ninjas and developer ninjas. I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. Listen Now.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. People joke about marketing ninjas and developer ninjas. I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. Listen Now.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. What shows up in these search results?

Brands 143

Brands Content Social Media Consultant 143

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. When you take that framework and apply it to business and apply it to marketing, for example. Now there’s social.

Radian6 113

Radian6 Training Communities Conversation 113

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Remember, social media is driven by the person, not the position. Ty for the shoutout!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? What’s the hot new trend in social media that we can bring to our clients?

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 185

B2B Social Media Review eBook 185

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Social media takes time and energy. A measurement plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

Diva Marketing Blog

MARCH 25, 2011

So, let's learn from each other and build a strong foundation for the future of social media marketing. Two national brands, Chrysler and Aflec , were involved in twitter controversies. In the case of Chrysler, the agency employee forgot to switch off from the brand Twitter page to his personal account. Simple advice.

Twitter 97

Twitter Radian6 Avatar Social Media 97

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. Having owned both Radian6 and Networked Insights side by side I realized there was a big difference between “data and insights”.

Radian6 215

Radian6 Data Analytics Applications 215

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Waxing UnLyrical

NOVEMBER 1, 2010

So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. Comment as pts moderator KDPaine Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Wow, great conversation.

Class 258

Class Education Metrics Creative Commons 258