Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Social media provides the sales person with unprecedented ways to connect with potential buyers, build relationships and most importantly start conversations. Social media provides great way to connect with potential buyers.

Social Media 257

Social Media Radian6 HootSuite Team 257

Techipedia: Tamar Weinberg

AUGUST 17, 2011

However, I did not try to answer the Netflix question ; instead, I looked at what Social Media Analytics tells us about an exogenous event that happened Monday, August 15th, when flash flooding in New York and New England dominated online conversation in the area for much of the day. Twitter Influential Steven DiMartino.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Webbiquity SMM

OCTOBER 13, 2010

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies.

SM2 202

SM2 Vocus Alterian Radian6 202

Twist Image

APRIL 8, 2011

" Over the past few days, I was honored to attend (and give a closing keynote presentation on the opening day) Radian6 's first-ever user conference in Boston, Social 2011. Consumers are interested in much more: content, community, conversation, bragging, mobility, sharing, connecting with their peers, etc. conversation.

Radian6 110

Radian6 Ustream iPad Mobile 110

Buzz Marketing for Technology

APRIL 21, 2010

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are.

Data 198

Data Social Media Radian6 B2B 198

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Now, the calls are coming through online, via the social phone.”.

Company 140

Company Conversation Radian6 Social Graph 140

Dave Fleet

JULY 5, 2010

As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. Indeed, analysts like Altimeter’s Jeremiah Owyang have been commenting on the consolidation trend for a while. User-friendly interface.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Janet Fouts

APRIL 8, 2011

In fact, Radian6 , who I respect very much, is working with Klout as well as some other tools like OpenAmplify and OpenCalias to get a better rounded picture of what the relationships are and the value of those relationships. The Radian6 dashboard is going to knock the socks off the competition with this.

Klout 118

Klout Radian6 Social Media Hubspot 118

Harp Interactive

NOVEMBER 9, 2009

For the social media writer it can be an onerous task to consistently deliver such effective messages in a conversational style. Monitor Conversation & Analyze the Environment: Before you start setting up your profile on these social networks, spend some time monitoring relevant conversations.

Platform 254

Platform Social Media Radian6 Press Release 254

Mindjumpers

SEPTEMBER 17, 2012

An additional 17% plan to monitor for industry conversation by year’s end. Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. Monitoring platforms quoted by respond­ents include Google Alerts, Radian6, Awareness, TweetDeck, HootSuite, and SocialMention.

Survey 225

Survey Report Social Media ROI 225

Buzz Marketing for Technology

MARCH 11, 2010

If you are to survive and thrive in this connected world, you must mine — not just monitor — these conversations to respond and glean insights that will inform your future strategy. The trick is you just have to be able to listen and show up to the right conversations! To me this is the most fertile area on which to prove ROI.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Convince & Convert

FEBRUARY 8, 2011

Responding to customer inquiries on the social Web, but also moving beyond that to creating your own stories and conversations. It’s co-sponsored by Radian6 (Amber’s employer), and ExactTarget (my long-time client). Feb 14 Radian6 Webinar. The art, methods, and pay-offs of meaningful social listening. Feb 10 Phoenix.

Radian6 134

Radian6 Case Study Microsoft Forums 134

Ari Herzog

NOVEMBER 12, 2012

A few email exchanges and a phone conversation later and I was hired. My primary duties include providing customer service on Facebook and Twitter, monitoring supply chain industry news, analyzing social data on Radian6, writing blog content, and participating in weekly conference calls.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

SocMed Sean

NOVEMBER 7, 2011

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes, he’d engage in a social conversation and relationship business before ever trying to sell. Because customer relationship management, automated or not, is social.

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Twist Image

FEBRUARY 6, 2011

If there are two people who continually publish both interesting and though-provoking Blog posts in this day and age of clutter and hype, it is Jay Baer over at Convince & Convert and Amber Naslund over at Brass Tack Thinking (Amber also happens to be a senior executive at Radian6 - the Social Media monitoring company). amber naslund.

Radian6 75

Radian6 Advertising Social Networking Social Media 75

Harp Interactive

JANUARY 27, 2010

In order to participate in the conversations, either reactively or pro-actively, you need to know they are happening. Weather you are using a powerful subscription-based tool like Radian6 or a combination of free tools…definitely set up social media monitoring. In other words, what are some ways to do this?

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Waxing UnLyrical

APRIL 5, 2011

Tools like Radian6, Netbase, etc., The transcript of Seth’s second visit to #measurePR is worth a read, because you’ll really get a flavor of the conversation from it. On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Twist Image

MARCH 29, 2011

The ability to track every tweet, blog post and customer review has not only become easier, but an entire industry of software-based services has emerged to help brands better understand the conversations that are taking place - and what they should be doing about it. Innovation through data and conversation. online conversations.

Radian6 102

Radian6 Findability RSS Sentiment 102

Social Media Strategery

JANUARY 6, 2014

We use tools like Sysomos and Radian6 to track millions of social media posts. We’re abdicating our relationships and conversations in favor of statistical models and algorithms. To not let machines and spreadsheets dictate our conversations and relationships. PR has always been more art than science and for good reason.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Webbiquity SMM

AUGUST 9, 2010

average time spent on site, number of pages viewed, bounce rate) and even conversion (lead or sale) sources. Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Dave Fleet

JUNE 15, 2010

The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Convince & Convert

MAY 20, 2012

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Ideally, I could assign conversation opportunities to various people in the company.” ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software).

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Net-Savvy Executive

APRIL 5, 2011

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal. " It's certainly spiced up my recent conversations with people in the industry. Here we go again.

Radian6 44

Radian6 Visible Technologies Sentiment Brand Monitoring 44

Buzz Marketing for Technology

NOVEMBER 17, 2009

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! And furthermore the path is unique to each company.

Data 100

Data Vocus Radian6 B2B 100

Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. Radian6 maps conversations to users and easily integrates with both their new company and other CRM tools like Oracle.

Radian6 52

Radian6 Social Media Social CRM Company 52

Buzz Marketing for Technology

NOVEMBER 17, 2009

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! And furthermore the path is unique to each company.

Data 100

Data Vocus Radian6 StumbleUpon 100

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Also watch to see who is driving these conversations. Remember an opposing viewpoint merely gives you an opportunity to start a conversation. Which are weaker spots where you could carry the conversation?

Social Media 132

Social Media Data SM2 Radian6 132

SocialFish

JANUARY 8, 2011

You can evaluate answers based on who wrote them; but you can’t ignore questions based on not knowing the author (or conversely, follow the same people all the time. Exhibit d: I s Radian6 worth the money? This means that everyone has an equal chance of getting good answers to their well-posed question.

Radian6 276

Radian6 Engineering Questions Foursquare 276

Direct Marketing Observations

APRIL 26, 2010

magazine has 100k circulation + 2 times pass along and costs $5k) and sales (call volume rises when our infomercial airs and conversion increases 12%) then your digital marketing reports cannot use language like followers, subscribers and linkbait, they must be consistent. If you measure traditional marketing with reach (ie.

Social Media 173

Social Media Radian6 Apple Marketing 173

Mindjumpers

NOVEMBER 30, 2011

Listen to the right conversation, gather data, analyze the data and get insights of high value for your company. A lot of people have been stating the importance of listening to conversations in social media. Listening is finding those conversations and analyzing them. Conversational words. Listening tool.

Data 239

Data Social Media CSR Nielsen 239

Josh S Peters

NOVEMBER 23, 2009

Increase conversations about your brand, change the current online sentiment of your brand? If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. After you’ve found these people join their conversations.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

Social Media Marketing

APRIL 22, 2011

To see a really interesting conversation that Caleb Storkey had with a few influentials about this topic, check out his post. I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business.

Social Media 167

Social Media Klout Flickr Radian6 167

Janet Fouts

APRIL 18, 2011

Lots of people sign up for one of the amazing social media listening platforms like Radian6. Creating conversation. For those that do see the value there’s still a problem, and that’s HOW to listen. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand.

Social Media 136

Social Media Attensity SM2 Radian6 136

Kikolani

JANUARY 26, 2010

and jumped into their conversation near the end. Radian6 – Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web. Listen and join the dialogue with Radian6. Instead, Sarah met with one of the social metrics panel members from IBM, Tiffany Winman.

ROI 114

ROI SEO Social Media Tips 114

Net-Savvy Executive

APRIL 26, 2011

The first was Social2011 , Radian6's first user conference ( #Social2011 ). Conferences and Meetups Back in 2007, I followed the back-channel conversation at the NewComm Forum using Internet Relay Chat ( IRC ). The other was April 16, when North Carolina experienced a record-setting tornado outbreak.

Eventful 93

Eventful Twitter Radian6 Back channel 93

Ari Herzog

SEPTEMBER 30, 2010

I hate being asked this question because I always feel self-conscious that my answer may not inspire the person asking the question to continue the conversation and may just be asking it like asking How are you? Headline : Director of Community at Radian6. while jogging past me on a street.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89