Waxing UnLyrical

MARCH 28, 2011

We PR pros often talk about what Public Relations can learn from Marketing. But what can Marketing learn from Public Relations, if anything? “First, once marketing materials are shared online, they are no longer under the control of the brand. How to be more analytical. Focusing on the numbers. Being more results-driven.

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Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

APRIL 5, 2011

Last week Seth Duncan of Beyond stopped by the #measurePR Twitter chat to talk about something I thought was very intriguing. Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? Pretty radical, eh? It was really interesting.

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Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

FEBRUARY 20, 2015

Ah… content marketing. “Let’s do some content marketing!” “Join the conversation!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc.

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Content Marketing Consultant LinkedIn 100

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well.

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Communities Content Marketing Community building 100

Waxing UnLyrical

APRIL 8, 2015

Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. How can you hone your marketing messaging to its most compelling and simple form? Early in a first conversation, it’s still important to attract. So we could call this marketing.

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Waxing UnLyrical

MAY 29, 2013

Eric Wittlake got to the point quickly, saying: I noted that asking questions of a real expert—like a chef on Twitter—who has answers for you quickly and when you need them, is a type of influence. Events Guest Posts Measurement MeasurePR #measurepr conversation analysis Influencer Network Analysis Klout Experts traackr'

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Klout Analysis Influencer Conversation 225

Waxing UnLyrical

AUGUST 8, 2019

Because you are restricted to only 150 characters, you need to use all the skills you have to craft a description of who you are, what you do and how you are better than the rest so that users are compelled to become real Instagram followers and then visit your website to find out more about you and make conversions. Image via Pexels.

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SEO Instagram Exercises Small Business 169

Waxing UnLyrical

FEBRUARY 19, 2014

It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. If you intend to leverage social networks for business gain, getting your people trained in how to listen to conversations is no longer enough. Monitoring is surveillance.

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Social Media Privacy Training Policies 240

Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. In this guest post for Harvard Business Review , Anthony K.

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Syndication Price Consultant Flickr 202

Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Whether it’s free tools (Twitter Search or Google Alerts) or premium offerings, the main issue with social media listening is that it’s still (primarily) driven by keywords.

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Social Media Issues Sentiment Banking 204

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. So I expounded a bit – just a bit, mind you – and as the conversation proceeded, I had cause to scroll up and down the comments. ” So I do get it. Introducing Digital Reach.

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Sample Samples Metrics Consultant 252

Waxing UnLyrical

OCTOBER 17, 2011

Over the past three-four years, we witnessed the rapid adoption of social media sites like Twitter and Facebook and, consequently, a growing number of our customers talking about our business online. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. How valuable was that time spent listening?

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Banking Sentiment Campaign Team 218

Waxing UnLyrical

SEPTEMBER 26, 2012

The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary.

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SEO Publishing Organization Meeting 246

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? November 9, 12-1 pm ET, on Twitter – use #measurePR. pts Settings.

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

DECEMBER 21, 2010

It integrates with Twitter, which was the first reason I took to it. So when I post to Amplify, it posts to Twitter as well (assuming I’ve set up the sync) – and I can post to as many Twitter accounts as I like. It really is a conversation platform. It really is a conversation platform.

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

JUNE 15, 2011

Consumers value personal, truthful conversation from companies. On Twitter especially, a new term has arisen called “humanizing a brand.” Someone you employ to humanize your brand on Twitter should represent the brand, personify the brand, and embody the brand. Fast Company recently showcased the top 5 trust agents on Twitter.

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Brands Fashion B2B Communities 196

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. You can catch up with her on Twitter or by email. Comment as pts moderator Lauren Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

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News Google SEO Postrank 274

Waxing UnLyrical

JUNE 4, 2012

To make it as easy as possible, here it is in steps: #1: Get Hootsuite and Twitter set up. #2: 3: Live out the rest of your life and let Twitter do the rest. But staying part of the conversation— building relationships like a living person does —is the part that seems clever to me. Tweeting after death. . Our messaging.

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Social Media How To HootSuite Blogosphere 249

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. You can catch up with her on Twitter or by e-mail. What does Google Instant mean for non-profit organizations?

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

DECEMBER 7, 2015

However, ratings and reviews consistently affect your bottom line in the same way, no matter what’s happening in your market,” says Daniel Lemin as he demonstrates how to manage “the rating-and-review sites that are driving (or not driving) sales for your business.” Facebook Ad Conversion Tracking for Smart Marketers.

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Consultant Banking Trends Review 100

Waxing UnLyrical

DECEMBER 18, 2013

AAP did not restrict itself to Facebook and Twitter , but used Google+ and Linkedln in a big way; in fact, the latter proved to be a major source of donations. The supporters of the party were very active on Twitter, making sure to provide answers if anyone had any questions or needed clarification. reading and traveling.

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Social Media Campaign Exercises Compete 223

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? 12-1 pm ET; use #measurePR to join/participate in the conversation.

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ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

NOVEMBER 28, 2016

– at a marketing conference in DC. I’m the CEO of Firebelly Marketing, a social media marketing agency. It is the most valuable form of marketing. It is also the most difficul t type of marketing: demanding AF and complex. But I love responsive, caring, conversational brands that keep it real.

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Banking Conference Influencer Consultant 100

Waxing UnLyrical

SEPTEMBER 21, 2010

We continued our conversation on social media and ROI. Just follow along and/or participate on Twitter (or Tweetgrid or Tweetchat) using the #measurepr hashtag. Comment as pts moderator Don Bartholomew Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Many new people joined (yay!),

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Postrank ROI Class Tourism 150

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. The idea is to get them to share more than just links, and to start real engaging conversations with each other.”

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Case Study Study Training Collaboration 100

Waxing UnLyrical

OCTOBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline.

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Class Training Postrank Flickr 214

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. I have an @IFTTT account set up to cross-post to Twitter. Although the conversation ended on Twitter, we’d love to hear your thoughts. To learn more about Danielle, connect with her on LinkedIn or Twitter.

Tourism 114

Tourism Travel Startup Metrics 114

Waxing UnLyrical

DECEMBER 13, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. UStream will automatically post an update to my twitter, [link] when I begin livestreaming and provide a link to watch.

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Flash Mob Ustream Class Film 222

Waxing UnLyrical

DECEMBER 24, 2010

As a result, people from all different walks of life are jazzed enough to share them with each other (I’ve lost track of how many times I’ve seen the Digital Nativity video in my Facebook friends’ streams, or on Twitter). This post was mentioned on Twitter by Tom Broadbridge. pts Settings. Thanks for sharing!

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

AUGUST 1, 2016

I’m Elise – a communications and marketing professional who found herself in DC after college and brought her husband and dog along with her. When I first started exploring Twitter, I wanted it to be for personal use only – then, I transitioned to only professional. Introduce yourself – who are you and what do you do?

Consultant 0

Consultant Banking Course Campaign 0

Waxing UnLyrical

JANUARY 14, 2011

But the reason it takes its name from perhaps the greatest marketing genius of our time , is that you can customize it for new and returning visitors. Comment as pts moderator hackmanj Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! That’s what the WWSGD plugin does. pts Settings.

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WordPress Class Flickr Postrank 234

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social.

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Press Release B2B Curation Consultant 182

Waxing UnLyrical

NOVEMBER 7, 2014

How do they feature in relevant conversations… if at all? I think this is because of how we’re constantly being told to “Listen and Join the Conversation!” Twitter Facebook Google+ LinkedIn Three Keys to Blueprinting Your Social PR Strategy. ” by the various tool-makers out there.

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Strategy Consultant Research Organization 243

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. Are you engaging in conversations? Please do share via a comment below, so that we can continue the conversation and learn from each other. Or other blogs? pts Settings.

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Class Comments Eventful Conversation 211

Waxing UnLyrical

DECEMBER 28, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Ive recently have been thinking about this a lot lately while looking at my Twitter stream or Facebook News Feed.

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Class Creative Commons Postrank Flickr 237