The Marketing Blog

DECEMBER 24, 2009

Preventing Social Media Spam December 25, 2009.9:00 Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Conversations (themarketingblog.wordpress.com) [.] Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Sprout Social

MAY 18, 2022

If you look at both inbound connections and network growth together, you’ll understand how wide your network is and how influential it may be. On social media, this may involve joining professional groups and interacting with industry leaders. This will help you build a valuable network. Follower engagement rate.

Metrics 138

Metrics B2B Software Social Media 138

Oktopost

NOVEMBER 30, 2023

And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? May the Force first-party data be with you. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Sprout Social

APRIL 4, 2023

Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. More and more people are turning to social media to research products and services. Studies show that the vast majority of people will trust recommendations from people they know. It increases trust.

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry.

Analysis 94

Analysis Report Examples Tools 94

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. The answers should inform your messaging and the content you share on social. . Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. Tag your client in each of your social posts.

Social Media 112

Social Media Strategy Case Study RFP 112

Waxing UnLyrical

APRIL 12, 2018

It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. It also assumes content and social don’t belong to PR, which I don’t agree with. The industry can’t get it straight, nor can a good number of PR professionals. I’ll wait.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

MAY 13, 2019

If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. List at #5 below.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Sprout Social

MARCH 4, 2021

In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out. Here’s an example of a Tweet in which the company shares a Crazy Egg blog post: Unlock the power of Micro Conversions.

Curation 141

Curation Data Content UGC 141

Oktopost

FEBRUARY 21, 2022

Employee advocacy goes further than simply resharing corporate posts—it’s when your employees take ownership of the brand for themselves, setting their social accounts apart as thought leaders in their industry. Having en employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Buffer Social

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  For instance, you could create a carousel highlighting little-known facts about your industry. 

Examples 101

Examples LinkedIn Collaboration Case Study 101

Buffer Social

NOVEMBER 30, 2023

I followed some well-known writers and marketers to keep consuming content related to my industry regularly. Ultimately, I was posting, commenting, engaging, and networking in a few weeks.   Create an audience persona that doesn’t need to be very specific – just a basic one to get you started.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Landing page conversion rates.

B2B 190

B2B Social Media Case Study Study 190

Hootsuite

OCTOBER 21, 2021

Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy will make a splash in the thrashing white-water rapids of today’s hottest social network. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Hashtag 145

Hashtag Trends Analysis Study 145

Twist Image

OCTOBER 26, 2010

"The industrial economy has finally run out of gas. Many of the institutions of the industrial society have served us well for centuries, but they are unable to take us forward. It's moving us from an Industrial Age model of government to something new, and it's changing democracy. industrial age. industrial economy.

Industry 108

Industry Health Care Transportation Mobile 108

Socialmedia.biz

MARCH 25, 2021

The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world. Any large event can be searched for and discussed using specific hashtags on social networks. Conversational hashtags.

Hashtag 78

Hashtag Brands How To Conference 78

Social Media Strategies Summit

NOVEMBER 7, 2018

Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. So how is a social media marketer to decide? Social media platform decisions should align with goals and trends both within your organization and industry-wide.

Platform 271

Platform Social Media Influencer Trends 271

Unmetric

AUGUST 9, 2019

A study revealed that 96% of consumers research products they wish to purchase on the channel, and of that 87% end up purchasing the product because of Pinterest. Social networks solely built for visual-sharing attract brands like a moth to a flame. Benchmark your Pinterest performance with competitors from similar industries.

Analytics 126

Analytics Tools Price Curation 126

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms.

Survey 225

Survey Report Social Media ROI 225

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins.

Examples 59

Examples Brands Sentiment Reputation 59

The Realtime Report

FEBRUARY 16, 2017

Content and social networks are the new currency. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty. However, this is both a challenging and exciting time for our industry. ” Click To Tweet.

Video 131

Video Retail Influencer YouTube 131

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do? Did you know there are 3.5 I didn’t either.

Social Media 91

Social Media Tools Price Hashtag 91

Hootsuite

JULY 25, 2023

Information security and cyber security should be a top priority for your social media accounts and your website. In fact, only 43% of respondents in an American Bar Association study said their law firm website used SSL security (or HTTPS protocol). You can also stay on top of legal and industry trends as they come up.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. The average user of social and new media follows less than five brands. Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing.

Loyalty 205

Loyalty Social Media Study Social Networking 205

SocMed Sean

NOVEMBER 14, 2011

If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people.

Social Media 235

Social Media Social Networking Airlines SEO 235

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. Depending on the industry you’re in and the kind of product or services you offer, your recommended timing may vary.

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Using social media as a direct response vehicle.

Social Media 193

Social Media Sysomos Case Study B2B 193

Oktopost

SEPTEMBER 4, 2020

So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7 In addition, Facebook is by far the more mature advertising network. billion users.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. Redirect conversations to direct messages when possible, to minimize additional scrutiny. Celebrate a weekly win.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way. Healthcare.

Twitter 106

Twitter Tourism Travel Education 106

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. That’s more users than traditional social networks have worldwide.

Trends 142

Trends Social Media Instagram Influencer 142

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Audiense

OCTOBER 11, 2017

We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Various car brands began campaigns in response to this groundbreaking news.

Automotive 74

Automotive Analysis Comparison Discount 74

Sprout Social

OCTOBER 25, 2022

The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. Give your social presence some personality. First things first: your social media presence shouldn’t look like everyone else’s. Case studies. Fast food, retail, sports—those brands can get experimental.

Strategy 131

Strategy Brands Hubspot Survey 131