Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. Pay attention to what Joachimsthaler says about social metrics. What caught my eye?

Loyalty 226

Loyalty B2B Metrics Curation 226

agora pulse

APRIL 24, 2020

Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. Conversation Insights and Audience Insights. Let’s start by looking at Conversation Insights.

Twitter 138

Twitter How To Analytics Statistics 138

Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. With this strategy, salespeople use social listening to learn what their target audience is talking about online. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Ignite Social Media

DECEMBER 14, 2018

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 Align Your Metrics with Business Goals. Align Your Metrics with Business Goals. First, make sure you are tracking website conversions from social media.

Strategy 142

Strategy Facebook CPC How To 142

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

APRIL 4, 2023

In fact, there are several groups of individuals who can be advocates for your brand, including employees and partners. One excellent way to identify brand advocates is through social listening. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company.

Brands 128

Brands ROI UGC Authentication 128

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Blog Comments. Twitter Followers.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. You use this social media metrics map, of course.

Template 79

Template Templates Social Media RFP 79

Saying It Social

AUGUST 27, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing.

Metrics 120

Metrics StumbleUpon Digg Reddit 120

Sprout Social

MARCH 7, 2022

Even now, an online conversation could impact how people will perceive your brand for months to come. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. With the right tool, you can synthesize those conversations into actionable brand health insights.

Survey 92

Survey Brands Sentiment Template 92

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 130

Metrics Strategy How To Tourism 130

Hootsuite

JANUARY 2, 2024

social media, marketing, freelancing, dogs wearing sweaters, etc) Posts within groups I’m in Step 2: Leaving a comment In the first week, I wrote the shortest possible comments I could think of, like this one-word wonder. Each day, I tallied up those metrics. Sometimes I didn’t use any words at all. Try it today.

Comments 106

Comments LinkedIn HootSuite Analytics 106

Webbiquity SMM

MARCH 30, 2012

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Facebook / LinkedIn / Google Plus metrics (i.e. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update).

Vocus 184

Vocus Alltop Message Boards Klout 184

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). It goes beyond metrics to capture the “online mood” of your audience. Download now.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. They can be used for one-on-one conversations or between a group of users. Top mention.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

JANUARY 2, 2019

Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). 2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data.

Campaign 111

Campaign Social Media Metrics Trends 111

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That requires regular monitoring of responses on your campaigns and conversations around your brand.

Tools 52

Tools Social Media Curata Price 52

Hootsuite

DECEMBER 5, 2022

For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

LinkedIn 99

LinkedIn HootSuite Groups Groups 99

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? In social media, it’s about quality, not just quantity. I’m using two groups I’ve set up: A landscape of soda brands, and A landscape of top cloud computing providers.

How To 167

How To B2B Social Networking Apple 167

Hootsuite

MARCH 16, 2020

TikTok allows you to organize your ads using three levels: campaigns, ad groups, and ads. . Under a campaign, you will find one or more ad groups. You will define ad groups with ad placements, target audiences, budget, and schedule. . Under an ad group, you will find one or more ads. Creating a new ad group.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. A complete look at social ROI and spend. What’s next.

Strategy 97

Strategy Aggregator Overview ROI 97

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I think the same is true for the bevy of social tools.

Communities 117

Communities Groups Groups Social Media 117

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

MAY 7, 2019

Social media marketing challenges. As a social media marketer, you know the value of the data and observations about your audience that can be uncovered every day through conversations, mentions and reporting. 53% of consumers follow brands on social that they don’t shop with, representing a missed opportunity to grow revenue.

Social Media 109

Social Media Marketing Upcoming Team 109

Webbiquity SMM

APRIL 11, 2012

Note that these weren’t hair salons or auto body shops or some other type of business whose core isn’t the online world; these are companies whose buyers were trading messages using now-obscure online communication protocols since before the Internet had a name, and long before the term “social media” was introduced.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

APRIL 10, 2017

Don’t create unrealistic goals that chase vanity metrics like followers and Likes. Instead, address your biggest challenges with Facebook or social media in general. With the help of social media monitoring tools , you can track, listen and report on all social conversations revolving around you, your competitors or the industry.

Strategy 111

Strategy Facebook Marketing Metrics 111

Social Media Marketing

JUNE 5, 2013

Stumped for how to get your executives involved in social media ? The Atlantic Wire has been building its audience by using this revolutionary technique : actually participating in conversations online. The Platforms Television programs are often discussed widely on social networks. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

JULY 19, 2011

Everyone wants to know what the magic metric or metrics are to track website engagement. But here’s the secret (and it’s not 42): “THERE IS NO ONE METRIC OR SET OF METRICS THAT WILL WORK FOR EVERY ORGANIZATION.&#. Our success metrics or business goals for the website center around: • Donations.

Engagement 121

Engagement Metrics ROI Sites 121

Social Media Marketing

MAY 22, 2013

Not all social media is created equal - men and women use it at different rates and are present in different proportions on platforms. 62% of men use social networks, while 71% of women do. A big Monday in fact, when the portal announced that it was acquiring social network/blogging hub Tumblr for $1.1

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Keyhole.co

JULY 20, 2023

Generate custom reports with essential social media metrics and easily share real-time dashboards with your team, clients, and stakeholders. Kyle H Keyhole is an excellent tool for providing basic insights about social media accounts and tracking social media conversations. The reporting was fine, however.

Industry 52

Industry News Google Brands 52

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 Here on Facebook you can define your age group, demographics and then run a targeted campaign resulting in subsequent cost savings when compared to Print/TV advertisement. What is your Facebook plan?

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Strive to Find Correlations to Better Inform Strategy.

LinkedIn 77

LinkedIn Data Strategy Content 77

Convince & Convert

JULY 19, 2011

Everyone wants to know what the magic metric or metrics are to track website engagement. But here’s the secret (and it’s not 42): “THERE IS NO ONE METRIC OR SET OF METRICS THAT WILL WORK FOR EVERY ORGANIZATION.&#. Our success metrics or business goals for the website center around: • Donations.

Engagement 116

Engagement Metrics ROI Sites 116

Kikolani

AUGUST 9, 2013

7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up – The beautiful part about these tweaks is that you don’t have to be a professional writer or a wordsmith… these are simple changes that anyone can make. Social Media / Social Networking. Share Your Best Blog Posts. Midtown New York.

Marketing 119

Marketing Mashup SEO Metrics 119