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Content Creation? Curation? Focus on Publishing Instead

Firebelly

But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. ” types of discussions.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Who owns the publishing? Marketing organizations are historically built around generation of “finished” content. photo credit: atrogu via Flickr Tweet.

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How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. In an ideal world, we’d be able to search for these keywords in social conversations, and they’d lead us to the Holy Grail of sales. Social media intelligence.

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Tested Ways on Pushing and Maximizing Your Content Reach

Kikolani

It’s extremely hard to think about digital marketing without considering content production. If you have any experience in online marketing, you should know that the power of marketing communication is shifting away from businesses and more towards customers. But ask yourself: have you tackled the most fundamental problem?

Content 82
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Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

Neil Patel , a thought leader in the blogging and digital marketing verticals, runs in-depth tests to prove or disprove online marketing techniques. Guess which got more conversions? Doesn’t Google want you to consistently publish content? Image: GotCredit via Flickr, CC 2.0. The 1,292-word home page won by 7.6%!

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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Who owns the publishing? Marketing organizations are historically built around generation of “finished” content. photo credit: atrogu via Flickr. Who owns the maintenance?

Content 100