Jon Loomer

MAY 16, 2023

If you are optimizing for a conversion, use Advantage+ Placements (leave all placements on) and allow the algorithm to sort it out. You are missing opportunities, in many cases, to get cheaper conversions. The engagement and conversion rates were ridiculous. But we need to treat these strategies and processes as temporary.

Advertising 177

Advertising Cost Strategy Conversation 177

Social Media Strategies Summit

MARCH 1, 2024

AI Tools To Ease Video Creation Process Among businesses that don’t currently “do” video marketing, 33% say they’re being held back by a lack of time , 20% think video is too expensive, and 15% simply don’t know where to start. Consumers say they find this type of video content to be 2.5X However, the upsides are significant.

Video 231

Video Trends Marketing Mobile 231

Bill Hartzer

FEBRUARY 27, 2024

New users stepping into the realm of Bluesky are greeted with a user-friendly “plug-and-play” experience, designed to offer a seamless onboarding process with a plethora of customization options. This ensures continuity in friendships, relationships, feeds, and content, eliminating the need to start anew with each transition.

Social Media 95

Social Media Open Source Communities Social Networking 95

Hootsuite

APRIL 25, 2024

Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. You’ll glean valuable insights and be privy to important conversations. You can fine-tune your content discovery process according to your preferences and objectives. Hootsuite makes that easy. Media monitoring.

Curation 60

Curation Social Media Management Tools Social Media 60

Hootsuite

MARCH 27, 2024

The process is essentially the opposite of creating a boosted post. On Meta, the ad objectives for boosted posts are: post engagement thruplays (for video posts) profile visits link clicks, or messaging conversations started. All you have to do is choose a few simple targeting options and add a budget.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

MARCH 29, 2022

Advantage+ products prioritize automating the campaign creation process. Advantage Lookalikes is automatically enabled for new, duplicated, or draft ad sets using a lookalike audience when optimized for conversion, value , or app events. Advantage features are currently focused around targeting automation. Personalization. Efficiency.

Campaign 188

Campaign Advertising Features Conversation 188

Jon Loomer

DECEMBER 6, 2023

Your selection of an objective is the first step when creating a campaign… The choice you make here will impact options that are available to you throughout the process of setting up your ad set and ad. It helps streamline the process to remove irrelevant options. But that’s really about it. They can’t be turned off.

Campaign 153

Campaign Advertising Cost Conversation 153

Oktopost

NOVEMBER 6, 2023

With social selling , sales teams can harness the potential of social platforms to reach and exceed their sales quotas by leveraging relationships, engaging prospects, and tapping into a broader audience for increased conversions. But the returns will pay off when you see your conversion rates increase significantly.

B2B 84

B2B Team Conversation Education 84

Hootsuite

APRIL 17, 2024

It’s a not-so-simple three step process that’s constantly happening behind the scenes as you’re innocently consuming your Threads. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. What is the Threads algorithm?

HootSuite 82

HootSuite Feed Feedly Instagram 82

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. Humanize your brand by engaging with your audience through comments, meaningful conversations in direct messages, and joining discussions on your feed.

Examples 136

Examples B2B ROI Analytics 136

Razor Social

OCTOBER 24, 2016

Our PRISM model is an end to end process for selling which starts with sharing an update on social media. What is PRISM and how does it apply to social media conversion. The post How to Build an End to End Social Media Conversion Process [case study] appeared first on Social media and content marketing technology.

Case Study 40

Case Study Process Study Conversation 40

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Enter Twitter Lists, your filter for cutting through the chaos to find the conversations that matter most to your business. Marketers must tap into these trends to stay relevant and engage in conversations that matter to their audience.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

AUGUST 17, 2022

Social media monitoring is the process of tracking and reacting to social engagements. These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. What is social media monitoring (and why does it matter so much)?

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. Here’s an example of a Tweet in which the company shares a Crazy Egg blog post: Unlock the power of Micro Conversions. newsletter signups ??

Curation 141

Curation Data Content UGC 141

Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. We tried to reframe the conversation around beauty, offering our platform to the people using our products to tell their stories, rather than having it come from the brand.

Strategy 124

Strategy Brands Content UGC 124

Social Media Strategies Summit

AUGUST 15, 2023

It’s all part of the process. Unsurprisingly for the head of a PR agency, Teresa loves conversation; she’s always asking her audience about their challenges and goals (and wading in with her own opinions, too): Her LinkedIn is also a treasure trove of thought-provoking content about planning and leadership:  10.

Marketing 240

Marketing Education Forums LinkedIn 240

Hootsuite

MARCH 26, 2024

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. From creating content to requesting approvals to managing different brand accounts, every part of the social process can benefit from feedback or, at the very least, a second opinion.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Ignite Social Media

MAY 19, 2021

LinkedIn isn’t sitting out either, and business conversations make a lot of sense. And if the best conversations happen on the app, that could be a compelling distinction. The donor pays the Stripe processing costs and Clubhouse won’t take any of the money for itself. This post was originally published by Forbes on May 5, 2021.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Jon Loomer

MAY 31, 2023

This process also provided motivation to update my Ads FAQ and Glossary (or at least start) since those sections were getting outdated. I’ve done very little of this, but here’s what my bot looks like… Conversation Logs and Refinement This is one of the most important sections of the admin side of the bot.

Training 185

Training Content URL FAQ 185

Sprout Social

AUGUST 7, 2023

Some of the network’s instant popularity can be attributed to an exceptionally simple signup process. Naturally, a lot of the conversation veers toward comparison. Right now, conversations on the network feel both organic and positive. However, there are still little differences that give the app its own unique user experience.

API 93

API Social Media Management Platform Instagram 93

Oktopost

JUNE 20, 2022

Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.

Engagement 125

Engagement Social Media Management Apple Hosting 125

The Realtime Report

JANUARY 8, 2020

The good news is that influencers can help and want to help – rather than harm – conversations surrounding social media and mental health by using their platforms for good. It is with this in mind that mental health conversations must follow. Influencers are people, too. Fixing Our Feeds.

Influencer 113

Influencer Curation Feed Feedly 113

Hootsuite

OCTOBER 19, 2022

Delight your customers and improve conversion rates. How to drive higher TikTok conversion rates for your business. Boom: conversion rates through the roof! Implementing a Shopify chatbot , for example, can help guide users through the buying process and provide them with unique, customized recommendations. Source: Kaja.

HootSuite 92

HootSuite Trends Feed Feedly 92

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 110

Brands How To Sentiment Metrics 110

Ignite Social Media

SEPTEMBER 9, 2020

Additionally, the branded content tool within Groups provides Admins with a more clear cut process for pushing partner content to their communities. Because of Group members’ aforementioned passions, their response to sales efforts in what’s meant to be a space for community conversation could be mixed.

Groups 172

Groups Groups Tools Brands 172

Ignite Social Media

DECEMBER 11, 2018

Users prefer a seamless experience while shopping and it seems Instagram continues to figure out how to best execute this process. This gives these admins the opportunity to track industry trends and topics so their business can be involved in conversation s. A udiences can now shop in videos on their feed. LinkedIn Gets a New Look.

Social Media 122

Social Media Posterous Feed Feedly 122

Hootsuite

FEBRUARY 14, 2023

Delight your customers and improve conversion rates. So not only do you provide an upfront answer, you increase the likelihood of a purchase or conversion. It outsources routine tasks to an affordable robotic sidekick, freeing your team to tackle more personalized conversations. Here’s an example. The same is true for customers.

FAQ 138

FAQ Retail Team Buy 138

Ignite Social Media

MARCH 18, 2024

Here’s the full video, but if you’d prefer to read a summary of what I took away from the conversation instead, that continues after the video. For any brand marketing on social, discovering those opportunities for a fly-on-the-wall look into your product, people and processes is gold.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 114

Brands Sentiment How To Analysis 114

Jon Loomer

JULY 28, 2017

If you want to create a group from scratch, click “Create Group” at the bottom and start the creation process. One challenge for brands is that a post to the news feed is a one to many conversation. It’s not much of a conversation at all. Facebook will automatically add you and your page as people to the group.

Groups 143

Groups Groups Facebook Feed 143

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. Slush ended up with 55% more conversations than the year prior. Bestseller turned to Heyday to use conversational AI to handle their influx of customer requests.

Examples 96

Examples FAQ Insurance Retail 96

Sprout Social

MAY 31, 2022

Professionals running a business account might want the option of posting to Instagram on desktop for the following reasons: Simplify the publishing process. If you’ve ever attempted to create an Instagram post using an image that’s stored on your company server, you know the process isn’t ideal. Create flawless content. Social CRM.

Instagram 130

Instagram Social CRM Hashtag Publishing 130

Keyhole.co

SEPTEMBER 12, 2023

That requires regular monitoring of responses on your campaigns and conversations around your brand. With manual processes, it’s impossible to keep track of every time a customer mentions you. A social listening tool can monitor millions of online conversations and notify you when someone talks about your business.

Tools 52

Tools Social Media Curata Price 52

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. Humanize your brand by engaging with your audience through comments, meaningful conversations in direct messages, and joining discussions on your feed.

Examples 62

Examples B2B ROI Analytics 62

Sprout Social

MAY 16, 2023

But on social, audiences can control the conversation around a brand just as much—if not more—than the brand itself. AI isn’t coming for your job, it’s coming for your outdated processes Headlines on AI’s capabilities are published daily, keeping it top of mind for business leaders across industries.

Social Media 110

Social Media Loyalty Reputation Data 110

Sprout Social

MARCH 20, 2023

Use data to back up why internal reviews need to be faster and why it’s better to be nimble vs. being bogged down by approval processes and too many inputs.” Use data to back up why internal reviews need to be faster and why it’s better to be nimble vs. being bogged down by approval processes and too many inputs.”

Buy 118

Buy Video How To Template 118