yMarketingMatters

FEBRUARY 8, 2018

Here are 7 tips you can do to improve your chances of your followers organically seeing your posts in the News Feed: #1 Create content that stimulates conversation – meaning comments between fans. It’s important to integrate Messenger into your Facebook page, which will enable you to have ONE-ON-ONE conversations.

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Direct Marketing Observations

JANUARY 12, 2018

If you can’t hold a conversation, don’t understand context and are taking yourself too seriously-this might not be for you. You’ll probably need to be somewhat adept at that aspect or understanding. Do you know what that means? How “good” are you at social media engagement? Do you know what you’re doing?

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Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Call me cynical. But marketers are going to screw this up. A few examples: Jan.

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Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Social Media Today

NOVEMBER 21, 2023

A new way to customize your TikTok feed.

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Pam Hughes

NOVEMBER 1, 2021

Social media marketing must be conversion-focused for brands to thrive on social media. So how can you improve your conversion rate? Typical examples are polls based on votes and conversation starters. You can apply this concept to social media conversion. These four strategies will help you achieve this goal.

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Social Media Marketing

MAY 20, 2019

This user-generated content helps you engage visitors on your website for a more extended period, thus generating a high probability of conversions. Not only as a social media platform, but Facebook holds immense marketing potential too. This article explains 5 such tools that allow you to embed Facebook feeds on your website easily.

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Ignite Social Media

APRIL 18, 2019

At this point in our customer journey, you have a grasp on awareness, we’ve covered consideration, and now we’re here at the moment of truth: conversion. Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating. Conversions are gradual. Be patient.

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Pam Moore

FEBRUARY 24, 2018

We know they are highly engaged in other ways which includes up to 100,000 downloads of our podcast per month, a 58%- 83% conversion rate on all of our landing pages that offer free resources, templates and more. It is true that big changes are coming to Facebook. Mark also highlights that engagement is a key metric.

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Ignite Social Media

FEBRUARY 13, 2018

Facebook states that, “Posts that inspire conversations and interactions, such as comments, shares, and reactions, will be prioritized over posts that are consumed passively.” So, focus on the conversation. When planning social content, try to think of how your brand will generate meaningful engagements with conversation starters.

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Jon Loomer

JANUARY 11, 2018

Some news helps start conversations on important issues.” That’s how freaking convoluted this is. Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content.

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Hootsuite

JANUARY 5, 2023

Personally, I have mixed feelings about this because 1) it’s not the true intention of the remix feature, and 2) it implies you’re adding something to the conversation when you’re not. Reposting Reels on Instagram can help you make sure that every Reel gets seen. I cover how to do that with each method below. Step 1: Download a repost app.

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agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? Are we close to Facebook “Reach Zero”? If you’re curious if this is all a big to-do-about-nothing or something to really get concerned about, let’s investigate. What on Earth is the Explore feed? The Explore feed is a new tab on Facebook.

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Jon Loomer

MAY 11, 2017

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. But don’t just take our word for it. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

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agora pulse

MAY 24, 2017

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. Competition aside, Instagram Ads is an incredible platform that yields relatively high numbers of engagement and conversion, including website conversions.

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Rebekah Radice

MARCH 6, 2018

5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates. Next, make sure to incorporate your answer into every piece of content, including your online conversations. Talk about things that matter most to your audience while creating intrigue and awareness through conversation. Highlights From Episode 18.

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Jon Loomer

DECEMBER 7, 2023

You also need to set up the Conversions API , which can include both the web API and CRM API. You also need to set up the Conversions API , which can include both the web API and CRM API. Doing all of this will allow Meta to display conversion results in Ads Manager. But it’s more than that. Is event matching poor?

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Razor Social

SEPTEMBER 6, 2017

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Here are 7 mistakes to avoid making if you want to increase your email marketing conversion rate. Footer – 1%.

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Jon Loomer

SEPTEMBER 18, 2023

You should consider Advantage+ Placements for any type of conversion. Only make a change if you see that a placement is resulting in low-quality conversions. Views from that placement may help lead to a conversion even if people aren’t clicking directly on ads there. Placements are selected within the ad set.

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Buffer Social

NOVEMBER 27, 2018

In a blog post about this change Facebook shared : “Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.” The News Feed is one of Facebook’s marque innovations.

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Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. First, attribution is how Meta provides credit to your ads for conversions that typically occur on your website. First, attribution is how Meta provides credit to your ads for conversions that typically occur on your website.

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Jon Loomer

OCTOBER 30, 2023

There’s a new optimization option in Ads Manager for Reminders Ads using Instagram placements… Using the Engagement objective, select “On Your Ad” as the conversion location. Click the Engagement Type dropdown menu and select “Reminders Set.” The performance goal will be “Maximize reminders set” and it cannot be changed.

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Likeable

FEBRUARY 25, 2020

Depending on your strategy, you may have any number of layers, but every funnel has awareness at the top and conversion at the bottom. But there are a few nuances between awareness and conversion assets that can go a long way. Conversion Ads. “FINE, you win, I’ll do it!”. In paid social, this is what we call the funnel.

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SocMed Sean

MAY 24, 2022

TikTok’s chat bubble or inbox icon helps you see conversations and notifications about videos. Here are some details about some of the most popular icons in the app to get you started in understanding TikTik icons. What Do The Icons on The Right of the “For You” Feed in TikTok Mean? What are the various TikTok icons and what do they mean?

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Buffer Social

MAY 3, 2018

And Facebook announced that video chat will be available in Instagram Direct in a few weeks offering both one-to-one and group conversations. M Translations : In a bid to reduce the language barrier and make conversation on easier, the Messenger team has built an automated translation tool. Sharing to Stories.

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Jon Loomer

FEBRUARY 19, 2024

Let’s address the mistakes related to placements and provide a path for what you should do instead… Removing Placements When Optimizing for Conversions More often than not, the advertisers who are guilty of this infraction have been doing it for years. They rarely lead to any conversions at all.

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Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. It’s about transactions.

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Twenty4 Social

JANUARY 25, 2018

With this update, Facebook will also prioritize posts that spark conversations and meaningful interactions between people. Pages whose posts prompt conversations between friends will see less of an effect.” The Facebook algorithm is about to change in a major way, Guys. Watch this video on the link below. about 2 weeks ago.

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Ignite Social Media

APRIL 15, 2024

They also track metrics like cost per mill, cost per click, and orders placed, as well as conversion rates, to paint a complete picture of the effectiveness of their influencer program. This cross-channel approach has helped to amplify the reach and impact of the influencer content, further driving brand awareness, engagement, and conversion.

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Jon Loomer

MARCH 25, 2024

Stopping ads to force the algorithm is like only using news feed placements for conversion ads. Meta should favor the ads that satisfy that goal — assuming there’s an adequate sample size to prove that. Sure, those may be the most effective placements, but that doesn’t mean that the other placements aren’t helping.

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Hootsuite

MARCH 27, 2024

On Meta, the ad objectives for boosted posts are: post engagement thruplays (for video posts) profile visits link clicks, or messaging conversations started. But the conversion-oriented objectives like leads and sales are still unavailable for a LinkedIn boosted post, vs ad campaigns created in Campaign Manager.

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Audiense

MARCH 16, 2023

52% of online discovery happens in public social feeds, and 93% of Twitter community members are open to brands getting involved in conversations. Social media is the perfect platform for connecting with customers and building familiarity with your brand.

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Proactive Report

JULY 4, 2014

Take the time to listen to the conversations of your fans and feed them content that’s likely to get engagement. With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. I certainly have. Much as we’d love them to do that.). And sensible. Be strategic.

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Jon Loomer

NOVEMBER 13, 2023

Select “On your ad” as the conversion location in the ad set. Create Reminders Ad To create a Reminders ad, you’ll need to use the Engagement objective. Select “Reminders Set” as the engagement type. The performance goal will be “Maximize Reminders Set” with no ability to change it.

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Social Media Strategies Summit

APRIL 11, 2024

Luckily, there’s an effective hack for removing this conversion obstacle. For starters, if your e-commerce business sells physical products that embody a particular aesthetic, vibe, or aspirational lifestyle, Pinterest represents a marvelous opportunity to maximize reach and inspire conversions. Featured image by freepik.

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Buffer Social

JANUARY 3, 2023

Hien focuses on growing creators and conversations on LinkedIn by helping make content creation approachable, nudging & nurturing creators along their journey towards being a consistent creator. What kind of conversations make the most sense for the platform? LinkedIn should reflect real-life conversations in the workplace.

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