Janet Fouts

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Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. ” “By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent.”

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Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.” IF you search for products on Facebook.

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Can We talk?

Janet Fouts

How can we have those difficult conversations at work without second guessing what we should have said, or what the other person is thinking and feeling during and after the conversation? Seven Principles for Managing Difficult Conversations at Work addresses. That’s just what Roberta Matuson’s new book Can We Talk? Linkedin.

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Why I Killed My Facebook Page – Confessions of a Social Media Coach

Janet Fouts

A social media coach quitting Facebook? Calm down, I’m not giving up Facebook entirely, just my Facebook business page. ” in 2009 I dutifully created a Facebook page for the the book, making what I now consider a classic mistake for many authors. Creating a Facebook page for a book can be short-sighted.

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Facebook Steps Up

Janet Fouts

It’s no shock to anyone who knows me that I’m not a big fan of Facebook. Facebook has made some major strides lately to improve usability and even reporting through their “Facebook insights&#. First off there’s the new admin center to manage your for Facebook pages. What do YOU think?

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Facebook Email? Um, not really

Janet Fouts

If you’re a social media geek you already know about Facebook’s live session today to introduce their new messaging system. Facebook’s Zuckerberg says This is NOT email, “Email’s too formal&#. Messages will be threaded which records a conversation with one person on all of the linked networks.

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8 Ways to a Better Facebook Group

Janet Fouts

If you’ve decided to create one of the new Facebook groups and add your friends here are some tips to make it worthwhile for everyone. I’m assuming you’ve seen the video by now, but if not here’s a link and some info on creating Facebook groups. Add a few, get some conversations going and then add more.

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