Small Business Mavericks

DECEMBER 11, 2013

If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. Track your conversions by making them a printable offer they can bring in with them.

Analytics 98

Analytics Mobile Cost Statistics 98

Small Business Mavericks

DECEMBER 9, 2013

If you make an exclusive offer once a month and get a 1% response on those offers, you’ll make 12 new conversions each month. If your average conversion is $20, then that’s an additional $240 of revenue each month. E-mail Marketing for Small Business conversions e-mail marketing website traffic'

Marketing 105

Marketing Small Business Conversation Newsletter 105

Small Business Mavericks

OCTOBER 22, 2012

The Conversation – You can’t control the conversation in most venues online. You can initiate the conversation and control the conversation. You should use them, but you should use them to drive traffic back to your hub – the place of conversation that you can control, your blog.

Brands 98

Brands Small Business Forums Conversation 98

Small Business Mavericks

DECEMBER 10, 2014

You can have a different kind of conversation with the same person as they grow, right? We see the conversation getting more complicated as things like link building change, but that’s like the conversation between individuals who have different backgrounds.

SEO 112

SEO Small Business Engineering Conversation 112

Small Business Mavericks

AUGUST 1, 2014

The power of social media is the conversation within relationships , if you think about it. The things we get excited enough to share, the discussions we have, the connections that form — the conversations back and forth — are what drive social media and make it somewhat unpredictable. no context for content.

Social Media 102

Social Media Conversation List Types 102

Small Business Mavericks

MAY 21, 2012

There are other sites where comments reach a more meaningful level, and often lead to much deeper conversations. The best sites for meaningful comments include: LinkedIn – if you are looking for indepth conversations on particular topics then it’s hard to go past LinkedIn.

Comments 161

Comments Social Media Foursquare LinkedIn 161

Small Business Mavericks

NOVEMBER 21, 2013

That said, reach does not necessarily lead to conversions. Determine up front whether or not you want to reach new potential customers or if your end goal is to achieve more conversions. Higher reach does not necessarily lead to higher conversions, but you want to give yourself every opportunity to increase conversions when you can.

Social Networking 101

Social Networking Study Metrics Campaign 101

Small Business Mavericks

AUGUST 18, 2014

Look at “% new visits” and first-click conversions in search funnels reports to avoid deleting upper funnel keywords. Put a value on keywords that assist conversions with the Model Comparison report. Track phone calls and video plays as conversions. See all conversions side-by-side in campaign reports in Analytics.

Analytics 87

Analytics Adwords Comparison Report 87

Small Business Mavericks

JANUARY 30, 2012

As a business, conversions are the most important metric, so your SEO efforts should be targeting quality traffic, not just ‘any’ traffic. SEO is designed to get the best search results, however, your website should be designed to achieve conversion goals from visitors. Traffic, even from a search engine, is not free.

Google 98

Google Small Business SEO Engineering 98

Small Business Mavericks

AUGUST 22, 2014

This observation about landing pages is the opening sentence of a post on OroCRM titled, “ 5 Rules for High-Conversion Landing Pages ” and these practical observations should have you looking at your website with the idea of putting them into practice. Have you tried adding pages and seen a definite increase in conversions?

Tips 107

Tips Conversation Sites Activities 107

Small Business Mavericks

MAY 8, 2012

They were not geared to provide a service to European customers, and being net based business, mobile traffic had tiny 0.01% conversion rate, so the loss of that traffic wasn’t harming the business. That window has closed now, however, they can look at much improved conversion rates.

Analytics 161

Analytics SEO News Mobile 161

Small Business Mavericks

JANUARY 6, 2014

Small Business Internet Marketing call to action content conversions landing pages opt-in Unique Selling Proposition' There is more to building a successful landing page than making it pretty. It’s got to sell, and it’s got to close the sale.

Small Business 119

Small Business Newsletter Buy Campaign 119

Small Business Mavericks

OCTOBER 11, 2013

Why not join the conversation? If your audience overlaps the audience for a particular TV show, you can find out what that show’s hashtag is and join its fans in the conversation. Hashtags are a great way to join a conversation. Simply being involved in the conversation is itself an act of marketing brilliance.

Hashtag 101

Hashtag Conversation Social Media Course 101

Small Business Mavericks

OCTOBER 19, 2011

If you’re concerned that your marketing will be less effective because you won’t be able to tell which keywords are leading to the most conversions, stop worrying. That means you’ll still be able to track them to the final conversion. I think I’ll have to agree with Frank on this one. That’s most people.

SEO 156

SEO Google Small Business Groups 156

Small Business Mavericks

JUNE 13, 2013

You can start the conversation, follow the conversation, and track the conversation. Start your own hashtag around your company brand or a product brand that your company owns. Get people to using it and you can follow that hashtag to track how people are using your hashtag. There’s nothing more powerful than that.

Hashtag 93

Hashtag Facebook Social Media Conversation 93

Small Business Mavericks

OCTOBER 10, 2014

This competitive edge is based on being part of the conversation about your brand and influencing perspective by being engaged and transparent. If you aren’t part of the conversation, they don’t stop talking but being involved means you influence what is discussed. Size Does Not Matter. Why not use this to advantage?

Social Media 107

Social Media Survey Startup Reputation 107

Small Business Mavericks

SEPTEMBER 23, 2014

That final segment of the marketing journey — the “last mile” before conversion — is pretty important because that’s where the final decision was made to commit to your business by purchasing what you offer. Local Internet Marketing last mile local marketing mobile users responsive web design'

Strategy 107

Strategy Marketing Mobile Study 107

Small Business Mavericks

JULY 3, 2012

Social media – Your blog is a conversation. That conversation starts off site at places like LinkedIn, Facebook, and Twitter. Savvy marketers figure out how to get the conversation from these social media outlets to their blog. Build your customers one conversational piece at a time. Your brand is your message.

Reputation 96

Reputation Compete Engineering Conversation 96

Small Business Mavericks

JUNE 25, 2014

” That means a conversation instead of a presentation. A conversation also is ongoing and two-way, right? If your customers don’t feel respected, and don’t get responses to their questions, that’s not a conversation or connecting. These efforts are out of place in a channel that encourages transparency.”

Social Media 87

Social Media Authentication Review Report 87

Small Business Mavericks

NOVEMBER 18, 2011

It was a way for tweeters to keep tabs on a conversation that was taking place and to follow that conversation because their Twitter streams were moving so fast. Without hashtags, many tweeters would have been lost, only capturing some of the conversation around a particular topic. Hashtags got their start on Twitter.

Hashtag 93

Hashtag Google Conversation Twitter 93

Small Business Mavericks

FEBRUARY 21, 2012

If conversion levels are good, and the bid price on your keywords are not too high, then Twitters self-serve platform may be better than Adwords. Before jumping in to a Twitter ad campaign, I’d be looking at my current Twitter traffic to see which pages they are going too, and whether or not there is a reasonable conversion rate.

Adwords 105

Adwords Platform StumbleUpon Twitter 105

Small Business Mavericks

JANUARY 23, 2015

A conversation over at the Marketo blog caught my eye because it was about that very topic. When you have interaction, they have already entered the sales funnel because they have opted into the conversation. But people who are part of a social media conversation have opted into the discussion and are strengthening relationships.

Advertising 70

Advertising Meeting Conversation Social Media 70

Small Business Mavericks

DECEMBER 31, 2013

Adopt a hashtag that is perfect for the conversation you want to have and use it. The drawback to this method is you may be cutting into someone else’s conversation. Make sure you schedule your Twitter chat session for a specific period of time and do everything you can to get as many people there as possible.

Brands 101

Brands Twitter Hashtag Energy 101

Small Business Mavericks

SEPTEMBER 12, 2012

That means you have new challenges to conversion. Another reason is because people are watching videos on a lot of different devices and at a lot of different venues. They’re not necessarily watching them on your website. While it is more difficult to convert video viewers, it’s not impossible.

Video 101

Video Conversation Marketing 101

Small Business Mavericks

FEBRUARY 5, 2015

Your guest post is the beginning of a conversation. Guest blogging is for branding purposes — starting that conversation and connecting with a reader. Guest posts are excellent ways to introduce your brand to a potential audience, if the conversation started is one that connects. A chance to connect.

Conversation 70

Conversation Engineering Brands Sites 70

Small Business Mavericks

MARCH 29, 2012

If that review has become a conversation, you can embed the whole conversation in much the same way. If you need any icing on the cake, your readers can join in the conversation, right there on your page. What makes these reviews important is the fact they are independent.

Embedding 105

Embedding Review Twitter Reputation 105

Small Business Mavericks

OCTOBER 8, 2012

Instead of throwing marketing slogans at them, enter into a conversation with them. Conversational marketing is the new paradigm and Facebook fits into that paradigm perfectly. Of course, it could have something to do with Facebook being as much a creative outlet as a marketing tool.

Facebook 105

Facebook Marketing Social Networking News 105

Small Business Mavericks

OCTOBER 5, 2015

You’ll see more conversions. If your website content is written well, you’ll see more conversions and make more sales. You’ll gain more targeted traffic to your website. Higher search engine rankings mean more website traffic. More opt-ins and leads. More people will share your website with their friends.

Small Business 70

Small Business SEO Engineering Newsletter 70

Small Business Mavericks

NOVEMBER 30, 2015

The idea is to strike conversations with your target audience that lead to new customers. Those conversations generally begin off site and work their way closer to your core communication strategies. At any rate, it is a part of content creation, or content marketing.

Case Study 70

Case Study SEO Engineering Advertising 70

Small Business Mavericks

JUNE 27, 2014

He then goes into a quick look at what your online sales volume is composed of (traffic, conversion rate, and average order) with a simple explanation of each component. This might be why a conversion number is low. Over time, looking at these components gives you an idea of what is going on. Technology is a tool, not a goal.

Review 93

Review Small Business Applications Sites 93

Small Business Mavericks

JULY 1, 2015

It’s More Conversational – Another way blogging has changed branding is to make businesses more accessible and conversational. On the other hand, a blog is a new way to create and publish content that is versatile and customizable to your brand’s needs.

Brands 70

Brands WordPress Publishing Meeting 70

Small Business Mavericks

MARCH 25, 2015

Each of the ideas on the list are good ones because they can help a community change their mind about your business, just like having conversations with Aunt Erma can change her mind about the kid who was rude at the potluck. Local internet marketing is simply working on having a more effective conversation with the people at your table.

Reputation 70

Reputation Discount Communities Hosting 70

Small Business Mavericks

NOVEMBER 1, 2012

Nor is it all about driving traffic and conversions with pay per click advertising. Create your ads and see which ones get the best click throughs and conversions. Internet marketing is not only about chasing SERPs for that coveted No. But that doesn’t mean you can’t use one channel to learn about marketing through another.

SEO 93

SEO Mobile Engineering Organization 93

Small Business Mavericks

MAY 6, 2015

If your budget doesn’t have room for both, make sure you focus on what you want to accomplish for your brand: both boost brand awareness, but content will boost SEO and conversions while native ads encourage social engagement. benefits of content marketing are increased organic rankings, optimized conversions, and brand awareness.

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

APRIL 23, 2015

Neil has tested right side vs left side on placement, and recommends a right sidebar even though it results in fewer conversions because he wants people to read his blog more than he wants people to opt-in. But on pages where you don’t want to distract from conversions, it could be a good idea to keep the sidebar off.

How To 70

How To Engineering Sites Conversation 70

Small Business Mavericks

OCTOBER 16, 2012

Start a conversation – Use the + sign and the person’s handle to start a conversation on Google+. Comment on a photo a user has interacted with – Whether they commented on the photo, tagged it, or were tagged on it by someone else, if you comment on that photo, that user will get a Google+ notification.

Notification 98

Notification Google Social Networking Eventful 98

Small Business Mavericks

JANUARY 28, 2012

Conversions? Engaging in a pay-per-click campaign is fine, and measuring traffic and conversions is always going to help with future planning, and perhaps even modifying your current campaigns. Search rankings? For small businesses, the bottom line always has been and always will be profitability.

Small Business 101

Small Business Metrics Analytics Campaign 101