Akamai Marketing

MARCH 24, 2011

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

DECEMBER 29, 2011

This is the 2nd year that I’ve published my social media resolutions. Fine Tune Karma for Business: I kept at this social media mantra this year and it worked for me and it worked for my clients. I’m pleased with the social media story telling this year. Here’s my 2011 scorecard: ?

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Akamai Marketing

FEBRUARY 22, 2011

This is a discussion in social media circles today, and everyone has their opinion. What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

JANUARY 1, 2015

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. Media Coverage: .

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. What’s your social currency? Most obvious of these is Google Analytics.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JULY 28, 2011

Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

APRIL 30, 2009

Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? What’s your social currency? Everyone is doing it. Ah, events. They just won’t go away, despite the trendiness of the web.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

JUNE 28, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 11, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

JULY 26, 2011

But what if the content were blank, or worse, filled with crackpot advice, or more likely a porno video with a nasty virus? Content shared but not consumed is similarly empty. After all, isn’t that the promise of social media? What happens when your audience clicks on it and finds worthless or dangerous information.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

JULY 6, 2011

But even if you don’t ask what you can do to help them with their goals, always keep them in mind: are delivering quality content, do you share information that they appreciate.do And its easy for people to feel turned off when people or THEY support ignore them , that’s when your social media presence can become a liability.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

MAY 19, 2015

Puzzles and quizzes are intriguing to these people, but they get bored easily, so make sure the content matches the intelligence level. Early adopters like intrigue and creativity, they aren’t particularly attracted to social attention in a public way. They aren’t necessarily the “Buzzfeed” quiz takers.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

MARCH 3, 2011

There’s a lot of content being written today about content. From Content Rules to my current read WikiBrands (affiliate links) to the literally hundreds of blogs I read in a.

Content 144

Content Features Social Media 144

Akamai Marketing

AUGUST 9, 2011

When your building content, you’ve got to remember not to be blinded by the demographics. To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. What to Consider When Building Content. Guess what?

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Audiences have no shortage of media to consume, pictures and video help tell the story. Or someone said you should so your considering it.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

FEBRUARY 9, 2011

While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns. If you thought that 2010 was a big year for digital marketing, you were right. Let the mediums talk to each other and make friends with one another.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 1, 2011

We should never sit on our laurels in social media. I typically recommend that my clients track this list on a daily basis and compare it to their content conversations. What’s your social currency? Its easy to get lulled into a false sense of success. At this point, a wake-up call is imperative. Enter Qwitter.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

JULY 12, 2011

basically saves all the links you’ve posted across social networks and puts them in a list. More importantly, you can follow people who regularly share content you like and get a listing of all of their links. Its link aggregation. As far as I can tell the links are saved indefinitely, for free-how long can that last?

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

AUGUST 29, 2011

Having content in a single space that isn’t changing every 10 seconds has its benefits. to share content from other Social Media Club members. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. I use Paper.li

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

MARCH 14, 2013

Tweet Listen up: Going viral is a benefit to creating great content, not the goal. But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. Create content that tells a story, not a tagline and you’re one step closer to viral. . And this difficult. Storytelling.

Marketing 100

Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

SEPTEMBER 22, 2011

Social media professionals are a fascinating bunch. Why are there so many distinct backgrounds in social media? Because social media is new (Twitter is only 5 years old!), That’s why no one “owns” social media. That’s why no one “owns” social media.

Collaboration 159

Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

FEBRUARY 11, 2015

And if it’s a business, I find or create an amalgamation of characters which represent the business so the content has a “real voice.” When we do, we’ll all know because our social media feeds and the results for business will be remarkably improved. Copy writing Marketing social media'

Process 100

Process Social Media Feed Feedly 100

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

MARCH 14, 2013

We've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Marketing 105

Marketing Feed Feedly YouTube 105

Akamai Marketing

DECEMBER 28, 2012

Guy Kawasaki says that after having 75 people review the manuscript of APE, multiple readings by the authors themselves, the copyeditor found 1,500 errors, this was after Guy’s community had already provided feedback and content suggestions. The Social Role in Self Publishing. Talk about humbling. What does it cover?

Review 121

Review Publishing Crowdsourcing Focus Group 121

Akamai Marketing

NOVEMBER 9, 2012

Make it easy for your readers to share your content to almost any site they wish. Download: Directly from Plugin Dashboard. Cost: Free, but accepts donations. More Info: SEO By Yoast . Sexy Bookmarks by Sharaholic. All the major sites, Twitter, Facebook, etc., plus some you probably didn’t even know existed.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

JANUARY 15, 2013

Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. Now hear this: social media is not free.

ROI 194

ROI Social Media Policies Creative Commons 194

Akamai Marketing

JANUARY 8, 2013

Stay Akamai: Stand Out in Social Media Marketing? Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Be remarkable and you will stand out in your social media marketing. But consider approaching your content from a different perspective.

Social Media 198

Social Media Marketing Social Networking Communities 198

Akamai Marketing

NOVEMBER 6, 2012

Remember (Almost) everything you need to know about social media you learned in Kindergarten. Authority building for people is the Jackie Kennedy of social media. Create a variety of content types, including video, photos, slides. But the real message here is to make the content useful, helpful.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

NOVEMBER 26, 2012

Stay Akamai: Employee Policy and Social Media – A Change. Social media is changing employee policy and customer service and not just because there are now new platforms for customer service. Social media is impacting something else: its getting harder and harder to silo your business departments.

Social Media 170

Social Media Policies Review Hotels 170