Convince & Convert

AUGUST 2, 2013

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Janrain , a webinar on August 6th with Jay Baer and Jamie Beckland , Using Multiple Data Sources to Create Truly Insightful Content that Delights Customers.

Sports 123

Sports Social Media eBook Blogosphere 123

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. On that note, how do you get more people to discover your content in the first place? Understanding how the TikTok algorithm works is key to making this platform work for your brand. Content created.

Hashtag 125

Hashtag Sports Trends Engagement 125

Sprout Social

AUGUST 3, 2021

Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. NBC saw steady growth in viewership over the first three days of the game with a good portion of views coming from the network’s streaming service, Peacock. Your favorite Olympic sports are here. And they're LIVE. Bring fans behind the scenes.

Brands 133

Brands Sports Compete Apparel 133

Direct Marketing Observations

MARCH 4, 2010

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. As well, it’s opened my eyes to what we all eat and drink.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them.

Industry 123

Industry Real Estate Social Media Sports 123

The Realtime Report

JUNE 11, 2014

sports and games apps are the most likely to be abandoned (used only once or twice). social networking and weather apps have the highest retention rate. Social Media Statistics app publishers app retention Localytics mobile app' Does your brand have a dedicated app?

Tumblr 184

Tumblr iPhone Statistics Sports 184

Later

JULY 24, 2019

Drumroll, please… IGTV, Instagram’s brand new video platform, is here! Here are 3 things you need to know about IGTV, plus we answer a ton of questions about how IGTV works, how to upload videos to IGTV, and what this brand new platform means for you: What is IGTV? “But that’s obviously a very reasonable place to end up.

Platform 79

Platform Video Instagram Press Release 79

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Ignite Social Media

DECEMBER 27, 2016

This came as a shock to many of the creators that have been loyal to the six second video platform. Vine enabled users to download their content and kept the website version online so people could still view the content. Meerkat was another social platform that went under in 2016. Twitter as a Social Network.

Features 112

Features Social Media Social Networking Sports 112

Mindjumpers

AUGUST 4, 2011

Tweet We all post content on Facebook. In this blog post, I will attempt to highlight the different social media timing preferences and how they impact different businesses by looking at Buddy Media’s report on effective wall posts published earlier this year together with a recent infographic by Dan Zarrella at HubSpot.

Automotive 252

Automotive Hubspot Sports Guidelines 252

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. The purpose here is to identify the pieces we see as integral parts in developing the Social Newsroom and incorporating it into a brand’s social media strategy.

Trends 178

Trends Sports News Social Media 178

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience.

Brands 114

Brands Sentiment How To Analysis 114

Audiense

JULY 19, 2017

Upon your initial review, you have been able to identify that the followers of the French Open have a greater interest in tennis as a sport in comparison to those who follow Wimbledon. This corroborates your previous finding of a higher inclination towards the sport rather than the event. It is 4.01, 3.47

Sports 102

Sports Comparison Campaign Data 102

Hootsuite

DECEMBER 5, 2022

The theory is that by doing this, your content will be boosted by the LinkedIn algorithm. A LinkedIn pod, often called an engagement pod, is a group of people who have agreed to connect and engage with each other’s content on LinkedIn. Engagement pods are said to be helpful because they can: Amplify the reach of your content.

LinkedIn 99

LinkedIn HootSuite Groups Groups 99

Sherrilynne Starkie

AUGUST 20, 2012

The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms. Social media is key PR driver.

Groups 337

Groups Groups Sports Notification 337

Talkwalker SM

SEPTEMBER 7, 2016

Yet how do you make the most of this social network? How do you regularly produce engaging content? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

Pixlee

MAY 3, 2021

The verification process is different for each platform. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet. Instagram is one of the most discerning platforms when it comes to verification. User-Generated Content.

Social Media 98

Social Media UGC Reddit YouTube 98

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. And if you understand what to do with your fan page, you can give it a new place in your owned media platforms. What are they interested in – sports, music, TV?

Brands 275

Brands Repository Analysis Sentiment 275

Jon Loomer

JANUARY 11, 2018

A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. You’re going to see less content from brands, businesses, and media. ” Confusing.

Feed 158

Feed Feedly News Engagement 158

Later

MAY 11, 2021

And for those who use or work in social media, “social media burnout” is a real possibility. What is Social Media Burnout? According to Dr. Michaela, social media burnout is a “form of online fatigue that can happen when you spend too much time on social networks.”

Social Media 110

Social Media How To Energy Social Media Management 110

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Test: Copy length and content; image quality and subject matter. Too Many Clicks.

Brands 279

Brands Facebook Guidelines Conversation 279

The Realtime Report

AUGUST 16, 2012

The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. Alternative formats included a dyslexic view, larger font sizes, easy read version (with summaries), daily highlights, and video content. million “likes” on the social network.

Mobile 182

Mobile Foursquare Facebook Tumblr 182

Sprout Social

OCTOBER 25, 2022

If you want to use social media for brand awareness, use these 12 ideas to jumpstart your efforts. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Give your social presence some personality. Everyone else has to play it safe. triplewhale.

Strategy 131

Strategy Brands Hubspot Survey 131

Buffer Social

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Facebook Live had just debuted, and you had platforms like Periscope and Meerkat making waves as well.

Video 75

Video Avatar Social Networking Instagram 75

Unmetric

MAY 28, 2019

No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. Its social team is hip, funny, and delightfully weird across all its social platforms, making Innocent an essential across “brands to follow” lists everywhere.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Convince & Convert

APRIL 1, 2010

Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. If Your Story is Inconsistent, At Least Leverage Your Content Ouch.

Social Media 120

Social Media Content Analysis Sports 120

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Almost Savvy

JUNE 16, 2011

Democracy is not a spectator sport and I applaud your willingness to spend so much time in the service of others, let alone spend the time it takes to just get elected. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends.

Campaign 255

Campaign Social Media Tips Transportation 255

Rebekah Radice

MARCH 16, 2015

In fact, if you’re a local or small business, you can no longer afford to avoid social media. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. Tools like Buffer can help you manage your content and share without fail.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Sprout Social

JULY 1, 2021

Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business.

Types 141

Types Social Media Content UGC 141

Pixlee

OCTOBER 2, 2017

Instagram is a social media platform dominated by the digitally native millennial – 55% of all online 18-29 year-olds in the U.S. It has also emerged as the most engaging of social media platforms, with an engagement rate 58x more than Facebook and 129x times that of Twitter. Instagram is an inherently visual platform.

Instagram 40

Instagram Brands Authentication Patterns 40

Diva Marketing Blog

JUNE 6, 2012

Like every other social network (inclding blogs) Pinterest helps you continue to tell the stories/promise/values behind your brand including the people who are its heart e.g. clients/customers, donors, volunteers and staff, etc. Review your social media strategy as well as marketing strategy. Are your employees into sports?

Fashion 97

Fashion Sports Guidelines Retail 97

Adam Sherk

APRIL 5, 2010

Brett Rudy July 28, 2010 at 1:26 pm I just read today’s Sports Business Journal blasting the Red Sox for 36% loss in TV and 17% loss in radio viewership. The reality is that in Boston, fans are migrating from TV/Radio to Social Platforms to get their real-time game updates. Too funny, thanks for pointing that out Markus.

Team 204

Team Twitter Facebook Comparison 204

Diva Marketing Blog

APRIL 3, 2012

Based on an interview that Guy Kawasaki conducted with INC Magaine , Jay wanted to know, "Is social media strategy required or redundant?" As I began to join the comment thread, I realized that my response was a "post" and not a "comment." Based on the content on Diva Marketing , you can probably guess which side of the fence I'm on.

Social Media 72

Social Media Guidelines Social Networking Knowledge Base 72

Later

APRIL 1, 2020

To help you get started, we’re sharing everything you need to know to create a YouTube channel: Table of Contents . With over 70% of adults in the US using YouTube, there’s no denying that it’s a powerful platform for businesses to connect with potential customers. . 3: Share Longer Form Content That Supports Your Brand Values.

YouTube 62

YouTube How To Video SEO 62

Tweaklibrary

SEPTEMBER 6, 2023

These platforms allowed us to connect with each other anytime, anywhere and made us feel like we were in the same room together. List of Contents 1. TinyChat TinyChat is a free online video chat website that allows you to create your own chat rooms and invite people via email or social media. TinyChat 2. Chatrandom 4.

Video 19

Video Meeting Reputation Sports 19

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. And why not? You Can’t Measure What You Don’t Understand.

Metrics 40

Metrics Twitter Comparison Report 40