Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

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B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

JUNE 17, 2015

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager.

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Buzz Marketing for Technology

SEPTEMBER 26, 2012

Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Test: Copy length and content; image quality and subject matter. Stagnant Page Content. Test: length of forms, number of required fields, number of clicks necessary to get to target content.

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Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

NOVEMBER 7, 2012

When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click. Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site.

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Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

JUNE 27, 2008

It’s a great way to get them to learn to use the course information and make the decisions you want. This example represents the challenge with a lot of our elearning. But they tend to focus on sharing information rather than performance. June 24th, 2008. 15 comments. Needless to say not many of us did.

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Template Templates Course Real Estate 280

Buzz Marketing for Technology

MARCH 9, 2011

If you think about it there is at least 2 solid years of user generated content out in the social sphere. There is a vast sea of unstructured social data about everything you can imagine out there which can be used to help pre-inform your decision making in marketing – the challenge is are you ready for the next frontier!

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Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc.

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Cost Price Comparison Buy 247

Buzz Marketing for Technology

MAY 29, 2013

It is even trickier to figure out exactly how to translate that information into more visits and fuller shopping carts—in real time, customer by customer. Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Getting to that point, however, requires first harnessing the data.

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Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

JUNE 27, 2008

Skip to main content. The rapidly growing phenomenon of user-generated web content—blogging, social web-applications and networking—are emerging important arenas for that kind of engagement and learning. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media.

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Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

JULY 21, 2008

How to Reduce Information Overload. We live in a world full of information being thrown at us, every moment of the day, constantly demanding our attention. In our everyday lives, we are being constantly hit with streams of incoming information. I want less time catching information and more time to live life. 39 Comments.

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How To Digg Examples News 247

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution.

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Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JUNE 27, 2008

information management. information security. user generated content. Web Content 2007. Showing the example of how to work agendas through a wiki vs. email! Organise, streamline, inform, involve; 2. I help organizations solve problems like email overload, poor meetings, and information silos.

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Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

JUNE 28, 2008

Content Migration. Content Management (CMS). Information Architecture. Next: Realizing your content management wishes. The risks to relying too much on e-mail (and other systems such as shared drives) for information storage are well known: Ã? s ability to manage content (particularly on the enterprise intranet).

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Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

FEBRUARY 16, 2009

Note his ebook is a preview for his upcoming book called World Wide Rave due out in March There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from MySpace who just give away their music as a means of promoting themselves.

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eBook MySpace B2B Upcoming 149

Buzz Marketing for Technology

JUNE 27, 2008

The Internet is a great place to find information and check facts--if you know where to go. CIA Library - The Central Intelligence Agency has a library, an online directory of Chiefs of State and Cabinet Members of Foreign Governments, maps and a World Fact Book that offers information on countries all over the world.

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Resources Netvibes Library Message Boards 236

Buzz Marketing for Technology

JUNE 27, 2008

Informal Learning. Unfortunately, there seems to be a little information that really helps us understand how we can take control of our personal learning more effectively. Normally, what I find are farily random pieces of information. eLearning Technology. Tony Karrers eLearning Blog on eLearning Trends. eLearning 2.0.

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Web 2.0 Research Tools Wiki 122

Buzz Marketing for Technology

JANUARY 14, 2009

In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. About Dale Dale Underwood has been in Information Technology for 25 years. Not all leads should be treated equally.

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How To System Software B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

Table of Contents. 12 Filtering Tips for Better Information in Half the Time: RSS, Del.icio.us Topics: Low-Information Diet. Bottom-up instead of top-down information distillation? 12 Filtering Tips for Better Information in Half the Time: RSS, Del.icio.us Chapter Samples. Introduction - My Story. Outsourcing Life.

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Tips RSS StumbleUpon Google Reader 263

Buzz Marketing for Technology

JUNE 27, 2008

A Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. Faculty of Information Studies, University of Toronto, Toronto, Ontario, Canada. In a follow-up round of personal interviews, participants recalled critical incidents of using information from the Web.

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Study Analysis Patterns Applications 124

Buzz Marketing for Technology

JULY 24, 2008

Content Management (2). Information management. One of the first things you need to do before you start sharing what you know with anyone else is to make sure that you have your information managed properly. See my post on free knowledge tools to get started on proper information management. Categories. Blogs (28).

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RSS Plaxo Meme Telecommunications 100

Buzz Marketing for Technology

JULY 24, 2008

What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? And as individuals, we may want to change our own styles of work -- how we mentor subordinates, for example, or how we react to criticism. The most notorious recent example is Michael Eisner.

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Company Health Care Energy Groups 279

Buzz Marketing for Technology

JULY 24, 2008

and examples of how these may be used for collaborative purposes. An overview of Googles new service for setting up your own personal, customizable home page for pulling in your e-mail inbox and content from your favorite sites via RSS feeds. Page Information 5 months ago [ history ]. Wiki Information Show all pages.

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Wiki Social Bookmarking RSS Instant Messaging 100

Buzz Marketing for Technology

JULY 24, 2008

denotes premium content | Jul 24 2008. Enterprise Content Management. However, few companies have taken the time to equip employees with the appropriate tools and techniques to support their personal-knowledge and information-management needs. The same can be said for information. E-mail: Password: Forget your password?

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Wiki Knowledge Base Case Study Compete 100

Buzz Marketing for Technology

JUNE 27, 2008

Skip to content. If we think of institutional learning environments (usually referred to as Virtual Learning Environments or VLEs), they tend to be monolithic systems providing content (PowerPoint slides, lecture notes) and services (such as email, conferencing) to the learner. Personal tools. You are here: Home. » News.

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Web 2.0 Wiki System Overview 155

Buzz Marketing for Technology

JUNE 27, 2008

Skip to content. New information and concepts from outside the group can open members up to the possibility of improvement. For example, a powerful minority within the marketing department of a tool manufacturer engages a consultant to do a market survey. Home Contact Me My Articles My Blogs My Workshops News Search Tag Cloud.

Patterns 279

Patterns Tag Cloud Groups Groups 279

Buzz Marketing for Technology

JUNE 27, 2008

Friday, May 9, 2008 Tips For Dealing With Information Overload I sent a couple of people the following question: “What are your top tips for dealing with information overflow?&# More a defense mechanism than “dealing with information overflow."». Please add your own tips and approaches in the comments.

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Tips Google Reader Pluck RSS 163

Buzz Marketing for Technology

JUNE 27, 2008

INFORMATION SEEKING AND SEARCHING. of Information Studies. The Fourth International Conference on Information Needs, Seeking and Use. The emphasis in much information seeking research at the current time is on the social and cultural context of human interaction with information. TOWARD AN INTEGRATED MODEL OF.

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Sample Samples Library Study 130

Buzz Marketing for Technology

OCTOBER 14, 2008

See, for example, the Aitkens wedding blog. Blogs as Conduit of Information are blogs that act as the conduit between individual audience members and information or ideas. That is, the blog is the centre of the relationship between the information consumers and information producers. How boring!

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Types Conversation Badge Journal 113

Buzz Marketing for Technology

JUNE 27, 2008

Jump to: navigation , search Contents. 8 Examples in Application. 10 Further Information. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." How are they linked (formal and informal links)?

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Analysis Social Networking FAQ Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

I revel in information. While previously I was using Yojimbo to manage all of this information, I found the solution wanting since I travel a lot and need to access my bits from a mobile device. Excellent information. » Using Gmail as an information store from Dinomite.net. Cant get enough of it. GREAT post!!

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Bookmarklet Yahoo RSS Feed 238

Buzz Marketing for Technology

JUNE 27, 2008

Its Global Compact Office, which promotes corporate responsibility, has embraced a once fringe social technology--the wiki--in hopes that it will help staff in 80 countries share information and reach consensus with less deliberation and more speed. information-sharing source that allows them to merge research and intelligence gathering.

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Wiki Software Wikipedia Collaboration 171

Buzz Marketing for Technology

JULY 21, 2008

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. user, public or private, organization or individual.

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Aggregator Repository Directory Meme 100

Buzz Marketing for Technology

JULY 27, 2008

For example, his lengthy contention that because the origin of Googles search algorithm is mechanistic in ways that resemble Fredierick Taylors old time-motion studies and the mechanization of work, Google therefore needs to be used in a mechanistic way is an out and out non sequitur. Flexible learning in an information society. (pp.

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Wikipedia Education Syndication Patterns 184

Buzz Marketing for Technology

JULY 24, 2008

Not about quality, but about content. When you can, take the opportunity to present the information you’ve gleaned: set up a seminar at work, organize a workshop at the local library, etc. You can often learn as much from the way the author has organized their information as from the text itself. information.

Products 276

Products Journal Software Exercises 276

Buzz Marketing for Technology

OCTOBER 11, 2008

tools should be used strictly to enhance specific learning objectives set forth within a certain content area. concepts for students to think through, various resources and content segments to process, or ideas to construct.â?? there must be a certain amount of content preparationâ?? Multimedia Content. Reynard notes â??there

Web 2.0 145

Web 2.0 Tips Wiki Education 145

Buzz Marketing for Technology

JULY 2, 2008

So, while information is much more readily accessible and that changes some aspects of knowledge work, the bigger change is the ready access to more people and more of what they know. The key question is often â?? Mail (will not be published) (required). Subscribe to Viplav Baxis Meanderings by Email. formal methodologies. classroom learning.

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Folksonomy Blogroll Collaboration Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

from an economy of transactions to knowledge and information." Lots of ways to look at it, but one (simplified) analogy is to consider what the first wave of internet did for our economy: the cost of a transaction was dramatically reduced, and the cost of information was dramatically reduced. Maybe some pragmatic examples?

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Wiki Project Meeting Organization 140