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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

Today, I want to walk through an example of it in use. URL parameters add information to the end of a URL. An example might look like this: [link]. Note that including this information does not change the destination of the URL. I like to pull in information like the campaign name, placement, and ad name.

URL 204
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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 140
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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? It is used to identify patterns and trends in data for informed decision-making.

Analytics 113
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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1.

Examples 136
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. 1 Analytics Tool for Growth Beautiful reports. Examples include the number of followers, likes, or comments on social media posts. But be careful. Clear data.

Metrics 107
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Twitter Analytics. Don’t count Twitter out.

Analytics 204
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How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Inform stronger business decisions The insights in a competitive analysis report can inform stronger business decisions across departments such as product, marketing, procurement and others.