Convince & Convert

JULY 17, 2012

Did you cringe just a bit when you saw the word disclosure in the title? By making the same transparent disclosures that can keep you on the good side of the FTC, FDA, FINRA, SEC and rest of the alphabet soup of agencies whose guidelines you can no longer ignore. Well, relax. How can you do this? The 3 Types of Disclosers.

Social Media 126

Social Media Reputation URL Badge 126

Twist Image

JUNE 5, 2015

Suddenly, you're immersed in a form of content, and your mind begins to wander back to the person who told you all about this experience. This is the day and age of disclosure. Social media brought forth a whole new level of transparency for brands and the people who create content. Still, can disclosures be pushed too far?

Guidelines 40

Guidelines Advertising Publishing Issues 40

Proactive Report

DECEMBER 14, 2014

Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. You have to be conscious of the location of disclosure – it has to be on the exact post, not in another place on your blog or website. THE WAKE-UP CALL.

Guidelines 67

Guidelines Hashtag Training Journal 67

Josh S Peters

FEBRUARY 24, 2009

I wanted to have this disclosure open and out there so when I talk about the company and the truly awesome work being done you know that I am working for them right now and you’re not feeling mislead. Today I have started a new chapter in my career as a social media sherpa (consultant). 'll check and say.

Lijit 100

Lijit Consultant Project eBook 100

Ignite Social Media

JULY 19, 2017

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. Two of those networks have helped make influencer disclosures up front and clear in regards brand partnerships. If you don’t, here’s a brief overview of their guidelines.

Influencer 97

Influencer Social Media Brands Guidelines 97

Waxing UnLyrical

JULY 8, 2013

Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. So this week’s roundup brings you some stellar content… about content. 4 Questions to Ask Before You Publish Content. Why Good Content Delivers Bad Leads.

Content 205

Content Resources Consultant Flickr 205

Dave Fleet

MARCH 5, 2012

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising. Enter Facebook’s new advertising products.

Content 375

Content Marketing Advertising Analysis 375

Ignite Social Media

APRIL 15, 2024

Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. The results have been extremely positive, with Josh noting that the influencer content has consistently outperformed their traditionally created social ads. Watch the video below.

Influencer 112

Influencer Retail Marketing Discount 112

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. But in today’s digital world, social content creators with niche audiences can often offer more value to brands. The FTC takes disclosure very seriously.

Influencer 145

Influencer Social Media Marketing How To 145

Later

FEBRUARY 14, 2020

Instagram branded content tools may seem like a feature only mega-brands use, but trust us, it can be a real asset to your strategy, regardless of your following! . Ready to find out how to set up Instagram branded content tools for your business? What are Instagram Branded Content Tools? . We’ve got you covered!

Instagram 60

Instagram Tools Brands Content 60

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 155

B2B Questions Content Repository 155

Dave Fleet

MARCH 17, 2011

Content varies in quality. I went to some interesting sessions ( Gary Vaynerchuk was again a SXSW highlight, while Angela LoSasso ( disclosure: client ), Adam Lavelle and Siobhan Quinn did a great panel on real-time marketing) but avoided many others.

Content 323

Content Conference Flipboard Meeting 323

Later

DECEMBER 10, 2019

We’re covering what you can and can’t do , and how to disclose different types of Instagram partnerships and sponsored Instagram posts: Content Menu. When Do the FTC’s Rules of Disclosure Apply? When Do the FTC’s Rules of Disclosure Apply? Place Your Disclosure So It’s Hard to Miss.

Instagram 80

Instagram FAQ How To Influencer 80

The Realtime Report

JANUARY 23, 2020

With great content and a sleek design, you can present yourself as one of the big boys. Do the design of your site, the layout, and content affect the user experience of site visitors and increase the likelihood of conversion? seconds looking at a website’s written content.” . We’ll pour one out for your content writers.

Sites 248

Sites Small Business Study Conversation 248

Ignite Social Media

MARCH 18, 2024

Full disclosure, I’m a longtime Duke basketball fan and therefore biased on this topic. It’s allowed Duke’s social team to move at the speed of culture and quickly adapt as channels and content trends evolve. It frees you up to create the type of entertaining, storytelling content that resonates most on social.

Social Media 96

Social Media Marketing Nielsen Resources 96

Ignite Social Media

NOVEMBER 17, 2021

The FTC Finally Cracks Down on Influencer/Brand Disclosure Abuses. It’s one of the few places where social content has a long half-life, joining YouTube and blogs. We’ve already begun implementing the Conversions API (CAPI) with Facebook and have shared several tips based on our experiences.

Social Media 208

Social Media API Reputation Compete 208

Ignite Social Media

JANUARY 8, 2024

This is User-Generated Content, the holy grail of social media. It’s the content your audience creates for you. What does Evergreen Content mean? Think of this as the timeless content that keeps on giving. It’s in contrast to seasonal, or time-limited content. What does UGC mean? What does CPC mean?

Social Media 124

Social Media CPA CPM CPC 124

Social Media Today

APRIL 24, 2018

Potential legal pitfalls can stem from a lack of control over content, disclosure, murky product ownership and balancing marketers' needs against influencer independence.

Influencer 127

Influencer Products Content Marketing 127

Direct Marketing Observations

NOVEMBER 17, 2011

Full Disclosure-Sometimes I have no clue about what I’m going to write about even after I have clicked on, “new post” How about you? I have content creation fatigue and frankly I’m tired. Tired of creating content? Tired of reading the same content? So will I snap out of my content fatigue?

Social Media 162

Social Media Content Banking Blogger 162

Sprout Social

SEPTEMBER 26, 2023

Many employees are already using free AI tools as collaborators to create more impactful content or to work more efficiently. Educating employees about the associated risks and clearly defined use cases for AI-generated content helps alleviate this problem. Plus, it securely enhances operational efficiency across the organization.

Policies 108

Policies Marketing How To Guidelines 108

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. We have more ways than ever to create content with real Youtility , as Jay Baer calls it. The one thing that hasn’t changed, though, is the static nature of the content we create.

Reputation 143

Reputation Content Curation Storify 143

Justin Levy

JANUARY 21, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Sharing Content in Another Stream Written on January 21, 2010 by Justin Levy in google , social media , twitter 21 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Content 179

Content Google Reader Feed Reader Feed 179

Ignite Social Media

SEPTEMBER 18, 2017

Don’t assume that using a platform’s disclosure tool is sufficient. Avoid ambiguous disclosures like #thanks, #collab, #sp, #spon or #ambassador. Don’t rely on a disclosure placed after a CLICK MORE link or in another easy-to-miss location. The proof is in the Patent. What all this means to marketers remains to be seen.

Influencer 89

Influencer Microsoft Guidelines LinkedIn 89

Convince & Convert

OCTOBER 10, 2011

Real-Time Content Optimization. Our research also included content from toy e-tailer ebeanstalk.com and blog network linkorbit.com. If you can give them content that is focused and uses the words and phrases that they use, you have a better chance of attracting and keeping those visitors. The full-blown plan is $19.95/month.

Content 125

Content Sample Samples SEO 125

Convince & Convert

JULY 21, 2011

In addition to the blog itself, Mike and the SME crew produce the excellent Social Media Success Summits and Facebook Success Summits (disclosure: I’ve been a part of nearly all of them as a paid presenter). Planting content seeds that produce customer crops down the road. Content Without People Is Just Words.

Content 147

Content Google Hubspot ROI 147

SocMed Sean

JANUARY 27, 2022

The internet grows by the addition of information and data, also known as content. As more content is created and published online, opportunities to earn money as a content creator are growing rapidly. One of these content-creating jobs is blogging. Partnerships and sponsored content. And blogging is big.

Blogger 130

Blogger Adsense Insurance SEO 130

Sprout Social

JULY 8, 2021

Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. Commission disclosures in blogs. The affiliate promotes the seller via content such as social media posts, blog posts or marketing emails directed to their customers.

Affiliate marketing 134

Affiliate marketing Affiliate network Marketing Blogger 134

Firebelly

DECEMBER 18, 2011

We make it a point to hang out regularly and collaborate (disclosure: he’s a Firebelly Marketing client and our attorney). From a regulatory standpoint, marketers need to be mindful of disclosure obligations. Additionally, there are risks associated with use of content and publicity/personality/privacy rights.

Guidelines 195

Guidelines Blogger Journal Privacy 195

Waxing UnLyrical

AUGUST 1, 2014

Disclosure: Heidi Sullivan , who is featured in this post, works for Cision , which is an SBC client. So it reflects the way users are actually viewing and sharing content across the web, including via social media. Have a listen to the interview Cision’s Heidi Sullivan (note above disclosure) did with Martin Waxman of Inside PR.

Sample 252

Sample Samples Metrics Consultant 252

Convince & Convert

AUGUST 20, 2015

We have a large amount of content about pet health conditions and treatments, and we also employ the largest number of pet pharmacists of any U.S. This disclosure is required whenever we give them anything of value , such as monetary payment, merchandise credit, product, or donations in their name. This also applies to social posts !

Guidelines 60

Guidelines How To Blogger Review 60

Social Media Strategies Summit

JANUARY 21, 2021

Develop real relationships through similar interests, shared experiences, or general investment in the content they are creating. Following an influencer and engaging in their content early on can also help you to identify signs of fake influencers or inauthentic engagement. Content usage rights. 5 Match budget + value.

Influencer 188

Influencer Metrics Campaign Survey 188

Hootsuite

APRIL 26, 2023

The standards on disclosures of protected health information are particularly relevant. Limit access to your social accounts Limiting access to your social accounts protects your organization against posting content that violates HIPAA social media rules. They should sign off on content before posting.

Social Media 93

Social Media Health Care Tips Policies 93

Convince & Convert

AUGUST 19, 2015

While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking. Simplifying Disclosure. These posts reveal that disclosure really is as simple as one word. Sponsored giveaway by Gourmesso.

Influencer 60

Influencer How To Marketing Guidelines 60

Later

SEPTEMBER 15, 2020

In this complete guide, we’ll be covering everything you need to know to successfully work with brands, as well as our top tips for landing your perfect paid partnership: Table of Contents . As an influencer or content creator, your media kit is an important resource that requires time and effort. How to Create the Perfect Media Kit.

Brands 57

Brands Influencer Collaboration Instagram 57

Socialmedia.biz

DECEMBER 19, 2018

Publish Content on LinkedIn. But you can also publish content on the social platform and share it with other users. Your followers and those interested in the subject will see your content. Be sure to tag your posts with relevant keywords so that potential clients and brands can easily find your content.

Social Media 110

Social Media Tips Marketing Influencer 110

Waxing UnLyrical

AUGUST 20, 2014

Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) How do PR people get their content out? Heidi Sullivan. hint: social) #measurepr.

Vocus 198

Vocus Metrics Eventful Consultant 198

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. Affiliate marketing programs can be an effective way for brands to work with large-scale content creators like major podcasters and social media influencers. A creator seeks out affiliate programs that align with their content niche.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130