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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

You may be shocked when it happens to you. You go on your favorite social media network to learn you can’t log in or see anything. You panic and wonder what the heck happened? One thing to note is that you can be banned on any social network by being caught up in the bots. It’s free!).

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How to Operate at Maximum Output with a Small Team

Social Media Strategies Summit

Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. Either way, you must leverage tools and workflows to ensure maximum productivity. Brittni also maintains a running list of ideas.

Team 187
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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. Consumers crave authenticity.

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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. After all, everyone wants to be relatable and engaging on social media. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns.

Brands 286