Waxing UnLyrical

JULY 5, 2013

And today, on the heels of the US’ Independence Day, I can’t but help think about how social media helped to free this person from the foil of a civilized, forward-thinking, large-minded human being and show him for what he is: a bigot at the least, and possibly a racist. Which is simply a much easier way to live.

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Waxing UnLyrical

APRIL 12, 2013

I’m talking about that moment when your social media and real worlds collide. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. That Moment When Your Social Media and Real Worlds Collide is a post from: Waxing UnLyrical. Leaving on a jet plane. That was The Moment.

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Waxing UnLyrical

DECEMBER 6, 2013

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. If you’re concerned about your “standing” or social scores (cough, Klout, cough) in social media, then you have a panic attack.

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Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

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Waxing UnLyrical

OCTOBER 12, 2012

“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. 10 Observations on “Real” Public Relations and Social Media. I mean, all. Why is this?

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Waxing UnLyrical

JULY 19, 2013

So given that you have already interacted via social media, I don’t think it’s too much to say, “I’d love to learn a little more about <your company>… would you have 20-30 minutes for me to say “hello” to you in person over coffee? Image: naunasse via Flickr, CC 2.0.

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Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

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Waxing UnLyrical

FEBRUARY 27, 2015

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). Listen; and.

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Waxing UnLyrical

JUNE 11, 2021

actual engagement and sidebar conversations among commenters including, of course, the obligatory social media smart-a**es waiting to trip up any/everyone they possibly can. TONS of legit media coverage. What did you think of this social media play? having to warn people not to ingest disinfectant.

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Waxing UnLyrical

JULY 31, 2012

Would you agree that social media is faster than seismic waves? To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers.

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Waxing UnLyrical

APRIL 1, 2015

This is why I’m glad the media has been covering this story. Those who would threaten others with violence of any kind via social media or online in general need to be held accountable for their actions. Ashley Judd, Feminism, and Social Media is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

MAY 24, 2011

The two sides of a juxtaposed position were neatly demonstrated over on Ragan’s PR Daily where Jessica Epperly, a PR consultant, wrote a piece that appeared to endorse AVE’s , only for the comments field to be inundated with the great and the good of the measurement profession (yet again) explaining why it is a flawed metric.

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Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. I have seen this, time and time again, both while on the outside (consulting, teaching and training via SBC), and on the inside (working in very large agencies as well as on the client side). So what will they do about it?

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Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Based in the Washington, D.C.,

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Waxing UnLyrical

OCTOBER 6, 2011

But considering that there are plenty of other social media fish in the sea, it’s not his best option in terms of the time he has available. There are incredible demographic numbers available for most social media platforms now. Don’t assume that social media comprises just Twitter, Facebook and maybe LinkedIn.

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Waxing UnLyrical

MAY 20, 2011

It’s a fabulous ebook that walks you through the most important elements to include in your consulting agreements, gives you examples of agreements … and it’s free. They were having trouble with their-then PR consultant, and I walked them through how I’d approach the work.

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Resources eBook CSR Social Media 251

Waxing UnLyrical

MARCH 15, 2011

We used social media and leveraged the triple-bottom line of the organization to promote the program and event. In three easy steps, here’s what I did to ensure the program had a social presence. Then, we attracted Change.Org, and they’ve helped us take up the cause. How did we gain so much traction so quickly?

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Waxing UnLyrical

OCTOBER 15, 2023

Probably because I’m being me and, you know, how terrible that I’m actually posting and engaging with folk on my own social media profile. While not of my own volition, these last couple of months have showed me what a demoralizing time suck social media platforms can be. I’ll keep you posted.

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Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media. The Winnie-the-Pooh Way Forward appeared first on Shonali Burke Consulting.

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Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

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Waxing UnLyrical

MAY 14, 2013

Amazingly enough, our fine feathered friends have more to do with social media then you may think. The Chicken and the Egg Social Media Conundrum. Why: Jay Baer applies the age old question to social media marketing. The Chicken Dance and Social Media. K” is King in Brand and Company Naming.

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Wikimedia Consultant Resources Social Media 243

Waxing UnLyrical

AUGUST 9, 2013

Friday Funny: Vintage Social Networking is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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Social Networking Consultant LinkedIn Communities 230

Waxing UnLyrical

JULY 14, 2014

How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. In this guest post for Jeff Bullas , Adele Halsall explores how using social media well can boost your brand in a crisis. How NOT to Run Your Social Media.

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Waxing UnLyrical

JANUARY 31, 2014

Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Shonali Burke Social Media cartoon facebook friday funny Sean R. Nicholson social networking'

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Waxing UnLyrical

AUGUST 1, 2014

So it reflects the way users are actually viewing and sharing content across the web, including via social media. For social media, DR looks at a sample of sites, and examines the relationship between each site’s UVPM and corresponding social media share counts. Coming up: @hksully on #measurePR.

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Waxing UnLyrical

NOVEMBER 3, 2014

Is social media contributing to political paralysis? Why: How has social media affected modern day politics? In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” How To Start a Riot With Social Media. Image: Vox Efx via Flickr, CC 2.0.

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Waxing UnLyrical

SEPTEMBER 6, 2013

Friday Funny: Newfangled Social Networking is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Nicholson social networking'

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Waxing UnLyrical

DECEMBER 5, 2014

is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Shonali Burke Social Media barfshiner buzzfeed Facebookisms listicle'

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Waxing UnLyrical

FEBRUARY 3, 2014

Social media is all around us, but what does “being social” actually mean? And who’s being social? Bringing the Social Back to Social Media. The New Demographics of Social Media. How Social Media Impacted the 2014 Indian Elections. ” 2.

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Consultant Flickr Social Media Resources 183

Waxing UnLyrical

AUGUST 1, 2019

In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online. He has over 25 years of experience in the industry and focuses on TV and radio broadcast monitoring, media intelligence, and PR analysis.

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Tips Reputation Analysis Consultant 160

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Guest Post by Simon Erskine Locke.

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Waxing UnLyrical

AUGUST 8, 2019

Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere. Guest post by Kristen Smith. Conclusion. Image via Pexels.

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Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Think Beyond Social Media. The social media posts are important, but they are amplifying content the influencers have already created with your team. Consumers look to buy from those they trust. Event panel.

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Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Become Socially Active. Sprout Social. Are you socially alert?

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Waxing UnLyrical

JUNE 26, 2021

Thanks to social media, it is not difficult to get your “social listening” program started. The post “I’m vacillating between #nopants and very excited” appeared first on Shonali Burke Consulting. Gotta get ready for this weekend’s dancecapades. Happy weekend!

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Waxing UnLyrical

AUGUST 2, 2013

Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Shonali Burke Social Media cartoon Noise to Signal Rob Cottingham' Based in the Washington, D.C.,

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Waxing UnLyrical

JUNE 30, 2014

Social Media – I’ve Been Doing It Wrong. Why: Can you ethically gain support for a client’s cause via social media? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Why: What tools do you use to support your campaign goals? Based in the Washington, D.C.,

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