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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro.

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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. There are 52 columns of metrics in my report. I love metrics. Seriously, I just counted.

Metrics 165
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Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Is constructing knowledge based on analysis a work literacy skill? I have been reading "Constructing Grounded Theory" by Kathy Charmaz for my dissertation. In addition, the deeper thinking skills needed in good qualitative research could create opportunities for the construction of new knowledge and more complex ideas.

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Creating Personalized Experiences with Full Funnel Marketing for Maximum Returns

Koka Sexton

Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening. Collecting data through surveys and focus groups to better understand customer needs and preferences. Constructing customer journey maps to better understand the customer experience.

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10 clever ways to improve your Glassdoor presence using Sprout Social

Sprout Social

The former group gets the inside scoop through first-hand employee experiences. The latter gets honest, constructive insights that they can use to further shape their employer branding strategy. Embrace constructive feedback. Drive workplace transparency and equity for underrepresented groups.

Review 97
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PR Tips and Hacks for a Small Business

Proactive Report

So, it was a great opportunity for the attendees to get advice from a group of PR experts. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. There are usually industry groups you can network with. Alignable has local groups you can connect with.

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4 Ways To Use Social Media to Promote a Good Cause

The Realtime Report

By working with groups within your area, you can increase your impact when you physically visit key locations. Providing your social media base with actual stories that they care about will improve your likelihood of increasing interest in your charity or group. Engage, Engage, Engage. Final Thoughts.