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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

My recommendations are based on my work with MarketingProfs and Salesforce to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually. Plus, every conference has the same MVP attendee: some guy named Google. Collaborate with your speakers to produce teaser content.

Eventful 156
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Audience engagement: What it is and tips to improve it

Sprout Social

In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. Conferences and events If your organization hosts live events, increase engagement online by asking attendees to post during the experience with an event hashtag.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Dial into a conference call. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. If these use cases aren’t applicable, try surveying engaged employees to learn what they think is most valuable. Your employees each have a morning ritual. Grab a cup of coffee.

Survey 125
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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

My recommendations are based on my work with MarketingProfs and Salesforce to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually. Plus, every conference has the same MVP attendee: some guy named Google. Collaborate with your speakers to produce teaser content.

Eventful 109
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. You could also survey and ask your customers what other brands they considered when making a similar purchase.

Analysis 106
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Social Media Event Promotion: The Complete Guide

Hootsuite

If you’re hosting a big conference, you could introduce your guest speakers one-by-one in the weeks leading up to it. Create a hashtag. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. They’re also a way to show off your guests of honour.

Eventful 111
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The power of brand advocacy and its uses

Sprout Social

Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. Conduct surveys and ask for reviews in newsletters, chats, receipts and phone call confirmations. This reflects well on your company, conferring authenticity to your brand by virtue of this perception.

Brands 129