Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Socialized

JANUARY 22, 2010

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Perhaps social media is not a part of the company’s communication strategy. Social Media Communication Is Informal.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Proactive Report

SEPTEMBER 25, 2014

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. How Social Media Users Find News.

News 73

News Social Media comScore Reddit 73

The Realtime Report

JANUARY 8, 2014

Who’s using social media in New Zealand? Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 The top social media platforms include: Facebook, with 1.95

LinkedIn 142

LinkedIn Tumblr comScore Statistics 142

Net-Savvy Executive

JANUARY 6, 2011

So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. The full research is subscriber-only, but the site offers free summary data on 16 countries. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010). Global view. Regional view. Country-level view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.

Sports 134

Sports Social Media comScore Tweetdeck 134

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.

Analytics 60

Analytics Platform Social Media comScore 60

Proactive Report

FEBRUARY 23, 2011

Interview with Brian Solis: How Businesses Adapt to Social Media. If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. Read the Interview >> Tips for Getting the Most From Social Media Interns. Internet sites and advertising networks.

Social Media 75

Social Media News comScore Strategy 75

Twist Image

AUGUST 13, 2013

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore.

comScore 101

comScore Retail Mobile Banking 101

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. Wow, did we see this one coming?

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

The Realtime Report

NOVEMBER 7, 2012

The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. In June, comScore reported that traffic was down 24% from the previous year ( TechCrunch ).

StumbleUpon 190

StumbleUpon comScore URL Publishing 190

Proactive Report

FEBRUARY 20, 2011

A Dramatically Different Approach to Social Media Metrics in 2011. By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery, says Gartner. Read the article>> Social Networking is Becoming a Real-Time, On-the-Go Activity.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Adam Sherk

DECEMBER 12, 2011

Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. Related posts: The Most Popular Summer Blockbuster Movies in Social Media. Which News Sites Have the Most Valuable Facebook Pages? Socialbakers. What else are you using?

Analytics 253

Analytics Tools Lithium Facebook 253

yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ].

Mobile 140

Mobile SMS Hitwise Marketing 140

Idaconcpts

MAY 24, 2011

According to Experian Hitwise, LinkedIn saw only about 0.51% of all site visits to social networks in December 2010. Even though LinkedIn boasts that it has 100 million members worldwide, a cold, hard fact is that only around 25 million US internet users visit the site each month, according to comScore reports. ?It

LinkedIn 139

LinkedIn comScore Hitwise Statistics 139

Proactive Report

APRIL 23, 2010

A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8 What’s more, consumers exposed to social media are more likely to perform deeper searches, going further down the purchase funnel and completing more purchases.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Buzz Marketing for Technology

OCTOBER 25, 2013

So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Does the mobile site look like a duplicate, yet shrunken, version of a brand’s online site? Think in experiences, not channels.

Mobile 225

Mobile comScore Insurance Sites 225

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43

Social Networking 98

Social Networking Advertising comScore CPM 98

Sprout Social

NOVEMBER 22, 2016

We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Split Test Social Media Posts.

Conversation 40

Conversation Social Media Tips comScore 40

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Social media training is vital to your marketing success in 2009 and 2010.

Social Media 58

Social Media comScore Brands Loyalty 58

The Realtime Report

SEPTEMBER 14, 2012

ComScore reported last week that Instagram is the 56th most popular site in the US (via VentureBeat ). Instagram is showing meteoric growth: users numbered at the 80 million mark in July, which means the app is seeing around 10 million downloads per month. Facebook plans to let this acquisition basically ‘do its own thing.’

Social Networking 187

Social Networking Instagram comScore Tumblr 187

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online. Social media training is vital to your marketing success in 2009 and 2010.

Social Media 53

Social Media comScore Brands Loyalty 53

Sprout Social

OCTOBER 5, 2016

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content.

Content 111

Content comScore Wiki Social Networking 111

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Adam Sherk

JULY 9, 2013

It can be focused on a limited number of priority topics or applied on a larger scale, essentially mapping out a site’s entire universe of coverage. To be clear the aim here is not to encourage sites to create content solely for SEO, or to take things to a content farm-like extreme. Keyword Research for Content Planning. Google Trends.

Research 183

Research Content Hitwise Adwords 183

The Realtime Report

SEPTEMBER 28, 2012

Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ). When comparing the two platforms, it makes sense that Instagram users would spend more time on the site.

Social Networking 164

Social Networking Mobile Instagram Posterous 164

Writtent Blog

APRIL 25, 2013

small businesses use social media to promote their businesses. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers. 23) 60% of consumers feel more positive about a company after reading custom content on its site. Tweet (Source: comScore ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. It’s bigger than all of us. Think about this: How often do you watch video every day?

comScore 100

comScore Video Apple iPhone 100

Proactive Report

MAY 6, 2010

A February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online. Tags: Social Media Case Studies.

Press Release 109

Press Release comScore Case Study Nielsen 109

Kikolani

JULY 26, 2012

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Build Your Brand through Social Media Consistency.

Brands 118

Brands comScore Blogger SEO 118

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 billion local queries.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Proactive Report

MAY 6, 2010

A February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online. Bookmark to: Hide Sites. Details here.

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Bill Hartzer

FEBRUARY 26, 2010

is a free, award-winning PHP-based content management system that enables users to build Web sites and powerful online applications. The platform’s ease-of-use and extensibility has made it the most popular and downloaded open source Web site software in the industry today. NASDAQ: SCOR) has released their monthly comScore.

Joomla 89

Joomla comScore Open Source Content management systems 89

Proactive Report

MARCH 14, 2010

According to comScore the second most popular site where searches are conducted is YouTube, Music is the number one genre of videos searched, but how-to videos are not far behind. Tags: Social Media Marketing Tips Video Interviews online online PR Search Visibility social media strategy video YouTube.

comScore 72

comScore Video YouTube Skills 72

Bill Hartzer

SEPTEMBER 29, 2009

That book also comes with a three month membership to SearchEngineNews.com and access to the Planet Ocean “Site Strength Indicator tool”. Two SEMPO Institute courses – Insider’s Guide to Search Marketing and Effective Search Marketing: Social Media (value $700). NASDAQ: SCOR) has released their monthly comScore.

Engineering 102

Engineering comScore Domain Name SEO 102

Sprout Social

MAY 10, 2019

2. YouTube is the second-most visited site in the world. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111