Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

The Realtime Report

SEPTEMBER 24, 2012

hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. Other popular online activities among European consumers include: 3 in 4 visited a retail site. 62% visited a games site.

Social Networking 177

Social Networking comScore Sports Retail 177

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Hootsuite

SEPTEMBER 10, 2019

Great social media research skills can help boost your reputation as an expert in your field. In this guide, you’ll learn seven effective ways to conduct social media research for professional, accurate content. Site: This operator allows you to search only the results from a specific website.

Research 111

Research Social Media HootSuite Tips 111

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 billion local queries.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

The Realtime Report

JANUARY 8, 2014

Who’s using social media in New Zealand? Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 The top social media platforms include: Facebook, with 1.95

LinkedIn 142

LinkedIn Tumblr comScore Statistics 142

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.

Analytics 60

Analytics Platform Social Media comScore 60

Twist Image

AUGUST 13, 2013

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. By looking at channels like Twitter and Instagram , one could argue that the mobile experience is actually superior to that of the Web-based one. We live in a world where brands are still thinking in digital ghettos.

comScore 101

comScore Retail Mobile Banking 101

Proactive Report

FEBRUARY 20, 2011

A Dramatically Different Approach to Social Media Metrics in 2011. By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery, says Gartner. Read the article>> Social Networking is Becoming a Real-Time, On-the-Go Activity.

Social Media 73

Social Media Bazaarvoice Strategy News 73

The Realtime Report

SEPTEMBER 14, 2012

This announcement comes after the mobile photo-sharing app officially became part of Facebook last week. ComScore reported last week that Instagram is the 56th most popular site in the US (via VentureBeat ).

Social Networking 187

Social Networking Instagram comScore Tumblr 187

Sprout Social

NOVEMBER 22, 2016

We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Split Test Social Media Posts.

Conversation 40

Conversation Social Media Tips comScore 40

Bill Hartzer

FEBRUARY 8, 2010

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009.

News 110

News Report Social Media Reputation 110

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 2. YouTube is the second-most visited site in the world. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs.

YouTube 111

YouTube Strategy B2B Marketing 111

Hootsuite

MARCH 2, 2020

See how Pinterest stats measure up against other social media networks and beyond. And according to a recent study by ComScore , more than 80% of U.S. 85% of Pinners are on mobile. You know what that means: Optimize for mobile. This comes in stark contrast with other social media sites.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. Case in point: Apple vs. T-Mobile. It’s bigger than all of us. Video is all around us.

comScore 100

comScore Video Apple iPhone 100

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Writtent Blog

APRIL 25, 2013

small businesses use social media to promote their businesses. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers. 23) 60% of consumers feel more positive about a company after reading custom content on its site. Tweet (Source: comScore ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Coupled with this, hundreds of such videos are shared on social media sites. Online videos account for almost 50% of mobile traffic. Global media analytics and measurement company, ComScore , states that 45.4%

Video 111

Video Tips Marketing Film 111

Social Media Marketing

FEBRUARY 25, 2012

The site has been around for a couple of years but only recently took off. Simply stated, the site is a visual bookmarking tool. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. Why It Works And really, this approach is parallel to the way I think Pinterest is different.

Apparel 167

Apparel comScore Delicious Posterous 167

Writtent Blog

FEBRUARY 10, 2015

Optimize for Mobile. As this recent comScore study indicates, mobile has become the leading digital platform. Internet usage on mobile devices now exceeds desktop usage, and Google has made it clear that they prefer responsive and mobile-optimized websites. Also, it may not suit every site.

SEO 40

SEO Strategy comScore URL 40

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). comScore). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . Q & A on UGC and Digital PR with Alicia.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). comScore). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . Q & A on UGC and Digital PR with Alicia.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Coupled with this, hundreds of such videos are shared on social media sites. Online videos account for almost 50% of mobile traffic. Global media analytics and measurement company, ComScore , states that 45.4% Take a look.

Video 60

Video Tips Marketing Film 60

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010.

Mobile 197

Mobile Cost Retail comScore 197

Writtent Blog

JULY 16, 2013

Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. Nielson has found that 45% of consumers turn to social media to talk about companies, and 35% contribute to online review websites. Your Competitors Are Blogging, a Lot.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Buffer Social

JULY 27, 2016

Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse. I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network. These days, content on social media has a very low shelf life.

API 40

API Marketing comScore Video 40

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Lee: Yeah, that’s from Comscore. And of course, anytime there’s content, there’s an opportunity for, you know, search and social media optimization. Doing great.

Social Media 135

Social Media SEO Retail Conference 135

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? comScore ]. 92 percent of mobile video viewers share videos with others. comScore ]. 92 percent of mobile video viewers share videos with others. Wordstream ]. Wordstream ]. Vertical Video.

Platform 152

Platform Campaign Video YouTube 152

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190