Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. The goals of social media are participation, then behavior.

Social Media 167

Social Media Content Marketing Repository 167

Hootsuite

FEBRUARY 5, 2020

But if your property is a boutique hotel with evening wine tastings and local art, you’re not necessarily competing directly with the Holiday Inn. Having a thorough understanding of your keyword inventory will help you develop a clear picture of who you’re really competing against online. Then click on Pages in the top menu.

Analysis 145

Analysis Template Templates Social Media 145

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Visually SM

JULY 20, 2020

Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. In this article, we will address the concept of interaction on social media and its application in the following topics: What is social media interaction?

Social Media 130

Social Media Engagement How To Social Networking 130

The Realtime Report

MARCH 13, 2014

Even our best attempts to keep up with trends and hop on the bandwagon feel hollow as every other marketer on the block seems to be doing the exact same thing. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away. The key to social is setting goals and starting small.

Small Business 183

Small Business Social Media Compete Trends 183

The Realtime Report

JUNE 20, 2014

Yes, Pinterest’s recent success signals a new social giant throwing their hat into the ring when it comes to competing with the “big guns;” however, their IPO and its potential success should not be taken lightly. Pinterest’s predominately female user-base opens up new possibilities in terms of marketability and loyalty.

Tumblr 175

Tumblr Patterns Apple Social Networking 175

Sprout Social

SEPTEMBER 2, 2020

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? The need to create social media video is universal, and Instagram has seriously stepped up their game in that department over the years.

Instagram 141

Instagram Video Brands Compete 141

Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Shifts to Fix Your Social Media Metrics.

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Metrics Social Media B2B Consultant 100

Akamai Marketing

AUGUST 3, 2011

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. Social media really messes all that up, doesn’t it?

Social Media 194

Social Media Meeting Compete Trends 194

Diva Marketing Blog

AUGUST 13, 2014

Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of Russ graciously agreed to a Diva Marketing interview. One might say the AMA is the North Star for marketers.

Marketing 111

Marketing Film Compete Training 111

Hootsuite

JANUARY 31, 2023

Calculate it on a post-by-post basis or for an entire campaign — for any social network. While they technically should be called “TikTok typefaces,” we’ll save the pedantic “font vs. typeface” definitions for another day. What are TikTok’s fonts? Neon can stand alone.

Video 100

Video HootSuite Vimeo Posterous 100

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. How to use hashtags.

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Hashtag How To Guidelines Telecommunications 116

Hootsuite

OCTOBER 26, 2022

Social SEO is the art of adding text-based features like captions, alt-text, and closed captions to your posts so that people using the search bars on social platforms can easily find your content. To understand social SEO, you need to understand the basics of traditional SEO. Social SEO tips for every network.

SEO 104

SEO Social Media How To HootSuite 104

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels.

How To 168

How To B2B Social Networking Apple 168

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Justin Levy

MAY 14, 2014

In this Marketing Fit interview, Mike discusses where his passion for productivity came from, his experiments with a virtual assistant, his deep appreciation for beer, the biggest productivity mistake he sees people make and much more. Where does fitness fit into the list of competing priorities? That’s a tough one for me.

Marketing 100

Marketing iPhone Startup Products 100

Direct Marketing Observations

NOVEMBER 23, 2010

10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view. In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. Social networks are not what they used to be.

Mobile 177

Mobile MySpace SMS Yahoo 177

Almost Savvy

DECEMBER 15, 2011

If this is your primary activity online, you are not a marketer. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin. Like most things in life, success comes with focus, competence, passion, a unique vision and, yes, work. You are a spammer.

Social Media 273

Social Media ROI Construction Reputation 273

Unmetric

NOVEMBER 12, 2019

Social media marketers know that it’s not how big your audience is, but the way they engage with your content. To begin with, the social media analysis tool you use should have the ability to display the audience growth as a trending graph like the one below. Today, influencers are doing the same thing. Continuing your analysis.

Social Media 84

Social Media Analysis How To Analytics 84

Later

JANUARY 2, 2019

Wondering what the big Instagram marketing trends for 2019 will be? Engagement on Instagram feed posts has been steadily declining for a couple years now, and in 2019 it’s time to change your definition of “Instagram engagement” and focus on engaging with your followers through Instagram Stories instead of just your regular feed posts.

Trends 94

Trends Instagram Marketing Authentication 94

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

Tools 85

Tools Hitwise Analysis Price 85

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s 2007.

Marketing 265

Marketing SEO Journal Engineering 265

Kikolani

APRIL 19, 2013

New LinkedIn Group for Blog Marketing Strategies. Blog Marketing Strategies is for business, personal, and professional bloggers to discuss content, search, and social media marketing. The Definitive Guide to Guest Blogging – Backlinko’s compete guide to guest blogging. This Week on Kikolani.

Mashup 128

Mashup Resources FeedBlitz Adwords 128

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. “I can’t compete with the big guys, so I have to do less articles but do them better,” said Bored Panda founder Tomas Banišauskas to WIRED. Or Tik Tok?

Organization 108

Organization Flipboard Social Media Company 108

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Kikolani

JANUARY 3, 2013

Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. Meanwhile, only 36% of consumers trust completely ads on social networks. That is a HUGE difference and surely marketers must now tap into these 92%. Definitely a must use for all blogs.

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Tools Digg Nielsen Klout 151

Convince & Convert

FEBRUARY 1, 2016

Social media is not a means to an end, but rather an arrow in your quiver. It is just one tool in the marketing mix that can be used to help you support business priorities. Jay Baer succinctly summarized it when he said, “The goal is not to be good at social media. The goal is to be good at business because of social media.”.

Strategy 60

Strategy Resources HootSuite Social Media 60

Rebekah Radice

OCTOBER 12, 2015

You even understand why you should invest time, money and resources into social media. Oh sure, you’ve been marketing your business with social media for a while. Let’s break them down to better understand why each one is a vital ingredient to your social media success. Compete with nobody but yourself.

Social Media 144

Social Media Delicious Industry Compete 144

Later

MAY 6, 2020

With so many competing platforms vying for people’s attention (YouTube, TikTok, and Instagram to name a few), persuading creators to use your platform can be tricky. We’re seeing it happen (albeit slowly) on many of the major social networks. A post shared by Instagram (@instagram) on Jun 20, 2018 at 12:51pm PDT.

Instagram 64

Instagram YouTube Compete Platform 64

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert&# twice a day. Despite this, social media marketing is much more difficult than search engine optimization.

SEO 178

SEO Social Media Marketing Digg 178

Kikolani

JUNE 9, 2011

Making Money Online / Marketing / Online Business. Making Money Online / Marketing / Online Business. Definitely something I struggled with on the Blog Post Promo Guide.). 3 phrases of social media SEO – what they are, and why they are important. Social Media / Social Networking.

Mashup 141

Mashup Resources Real Estate SEO 141

Adam Sherk

NOVEMBER 16, 2010

Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. Granted it is harder to measure than Click Through Ratio (CTR) and other simpler metrics but lifetime ad revenue will definitely force you look at conversion rate optimization in a different light.

Publishing 151

Publishing Conversation Tips Widget 151

Buffer Social

OCTOBER 14, 2019

As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. That’s a good takeaway for marketers. Social media news item #2. You’re right.

News 63

News Facebook Survey Hubspot 63

Diva Marketing Blog

AUGUST 13, 2014

Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America's largest professional marketing association. Russ graciously agreed to a Diva Marketing interview. Toby/Diva Marketing : Totally agree Russ it is a ‘big’ and not easy question.

Marketing 40

Marketing Film Compete Training 40

Kikolani

OCTOBER 8, 2010

10 proven blog marketing tactics you can use today – design, categories, timeliness, connections, and more. 8 quick tips for developing a Facebook marketing strategy – competing with search engines, community pages, and more. Is Facebook suffocating the rest of social media ? The Resources Mashup.

Mashup 141

Mashup Resources Directory Affiliate marketing 141

Later

MAY 27, 2020

With so many competing platforms vying for people’s attention (YouTube, TikTok, and Instagram to name a few), persuading creators to use your platform can be tricky. We’re seeing it happen (although slowly) on many of the major social networks. A post shared by Instagram (@instagram) on Jun 20, 2018 at 12:51pm PDT.

Instagram 55

Instagram YouTube Compete Advertising 55