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Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

– Mary Grace Seamans, Marketing Manager. Previously, offering the lowest price for a product was all a brand needed to excel in the market. With Amazon and other huge marketplace players, brands need to go beyond the bottom line if they’re hoping to compete. No Mission Transparency. Take Glossier for example.

UGC 71
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Content Marketing – The Competency Gap

Proactive Report

This trend definitely found traction in 2010 – content spend was at 33 percent of marketing budgets, up 11% from 2008. According to the Meltwater Future of Content report content marketing strategies are at the forefront of marketers’ minds as we move into 2011.

Compete 72
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30 Proven Small Biz Content Marketing Tips

Writtent Blog

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98
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Are Branded Podcasts Worth the Investment in 2024?

Convince & Convert

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brands 134
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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 96
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7 Skills Every Marketing Student Should Learn And Why They Matter

SocMed Sean

Thanks to Kevin for sharing his insights on the skills that every marketer should learn. While a college degree is definitely a great place to learn the mechanics of marketing, these “soft” skills can be the difference between becoming a good marketer and a great marketer! Skill #2: Analytics.

Skills 220
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Is Threads Beginning a Resurgence?

Ignite Social Media

Threads Competing with X One significant factor contributing to Threads’ resurgence is its ability to provide real-time updates and news. While I wouldn’t recommend shifting much of your social media marketing energy to Threads just yet, it’s definitely worth keeping an eye on over the first half of 2024.

Compete 101