Remove category search-engine-optimization
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

A person who lacks confidence in their own decisions, or simply acknowledges their lack of expertise in a certain category, may seek the advice of others when making an unfamiliar purchasing choice. Social proof is a key component of conversion rate optimization (CRO). Better Facebook Page ratings boost search rankings.

comScore 299
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Once you know more about your competitors’ methods, you can avoid their pitfalls and take advantage of missed opportunities to optimize your marketing. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. This will enable you to optimize your offer to compete.

Analysis 106
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

NER is also crucial in search engines, enabling them to understand and recognize key elements in queries and then search and provide relevant results. Manual tags are created so all similar NER entities are classified into a pre-determined category such as “people”, “locations” or “currencies”.

Brands 85
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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here.

News 274
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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches.

Google 254
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Pinterest SEO: 12 Tips to Optimize Your Pins for Search

Later

That’s because Pinterest is a powerful visual discovery engine — where content lives on and gets surfaced resurfaced over and over again — for months, not minutes. Pinterest isn’t a social network — it’s a visual discovery engine, and one of the main destinations people visit to find new ideas and inspiration.

SEO 81
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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

Some skills related to social media, blogging and email that will help you when it comes to the hiring process include skills using content management systems, cascading style sheets, email marketing, web design, WordPress, digital media, search engine optimization, campaign management software, and Google Analytics.

Skills 128