Dave Fleet

APRIL 12, 2011

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers. Win-win.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Dave Fleet

FEBRUARY 18, 2013

Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of a McDonalds Twitter channel. When Burger King’s team spotted the hack. Holidays are prime time for hackers, as response times from companies tend to be longer.

Twitter 415

Twitter Social Media Communities Company 415

Dave Fleet

AUGUST 25, 2010

I’ve spent the last two years of my career at Thornley Fallis Communications , joining the company as a Senior Consultant in 2008 and being promoted first to Account Director and subsequently to Vice President. As of this week, I’ve joined Edelman ’s Toronto team as Vice President of Digital.

Proposal 388

Proposal Team Industry Consultant 388

Dave Fleet

FEBRUARY 11, 2013

As social media continues to establish itself as a bona fide communications function and as companies continue to increase the scale of their social media programs, they’re running into a new set of problems. How do you ensure that a large social media team stays coordinated? The balance of global/local.

Social Media 250

Social Media Influencer Team Campaign 250

Dave Fleet

JUNE 8, 2012

The crux: that the days of social media as an experiment are over – it’s time for a more mature approach to social media within companies in order for social media to be viewed as a sustainable communications and business function. Of course, not all companies are in the same situation.

Social Media 410

Social Media Strategy Company Course 410

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. One day after the U.S.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

JANUARY 5, 2023

As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. In recent years I’ve found myself doing more and more work in the area of countering misinformation – and disinformation – about organizations.

Social Media 195

Social Media Reputation Study Organization 195

Dave Fleet

MARCH 27, 2018

Building a successful team is one of the most important things you do as a manager, but it is also one of the most challenging. At the beginning of this year we set out to fill a senior role on our Digital team. At the beginning of this year we set out to fill a senior role on our Digital team.

Skills 150

Skills Team Process Applications 150

Dave Fleet

APRIL 4, 2018

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. I loved the idea that this two-way technology could help to narrow the gap between companies and their customers. The final opportunity involved staying in Canada, and leading a part of the regional team.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

AUGUST 31, 2010

Other companies would love to get their hands on those documents, or even to just learn the general plans of their competition. At the same time, it’s completely normal for people who move to a new job to find themselves at a company either competing with their previous employer, or servicing a competitor.

Reputation 360

Reputation Compete Company Questions 360

Dave Fleet

APRIL 15, 2013

Set up news alerts for your company and/or your clients. Meanwhile, people who become known for outrageous attention to detail become go-to people in a team. Nowadays, companies demand more. Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. Stay on top of the news.

Tips 420

Tips Proposal News Industry 420

Dave Fleet

FEBRUARY 28, 2013

Help customers to help customers – successful companies in the social support space leverage customer forums to help customers answer each others’ questions, and step in when questions go unanswered at first. Build an army of advocates – educate, empower and reward your biggest fans for engaging for you.

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

DECEMBER 5, 2013

I’m fortunate to work at Edelman , a company that pays close attention to gender issues. It has also led me to consider additional techniques for encouraging contributions from team members who might not be comfortable in a group context. I’m hoping to do more to encourage the latter among my team too.

Team 199

Team Groups Groups Meeting 199

Dave Fleet

APRIL 15, 2013

Set up news alerts for your company and/or your clients. Meanwhile, people who become known for outrageous attention to detail become go-to people in a team. Nowadays, companies demand more. Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. Stay on top of the news.

Tips 353

Tips Proposal News Industry 353

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Here are eight pointers for scaling your customer support: 1.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

DECEMBER 6, 2010

Is your company ready to handle the crisis if an organization like Wikileaks decides to focus its attention on you? Use facilitators to establish scenarios, and drill your response team so that, when an issue occurs, people know how to respond. Apparently the first target, early next year, will be a major American bank.

Case Study 401

Case Study Banking Issues Organization 401

Dave Fleet

APRIL 13, 2011

Over the next couple of years, as we continue to see companies invest more and more into social media activities, we’re going to see three forces driving the adoption of social customer support – case studies; customer demand and crises. Force #1: Watching other companies succeed at social support.

Case Study 296

Case Study Issues Study Social Media 296

Dave Fleet

FEBRUARY 2, 2011

Get specific: Follow your favourite leagues, teams, players, writers etc. Outbound job hunting – Follow executives at the companies you want to work for and keep your eyes open for job openings. Solve problems – Monitor for problems with your company’s customers, and solve them.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

APRIL 24, 2012

Client calls go better when you consider where they’re coming from, and you’ll build better relationships with team members when you consider their backgrounds and personalities. ” By taking into account her existing perception, I can optimize what I say to increase my chance of her agreeing.

Buy 419

Buy Team Conversation Examples 419

Dave Fleet

AUGUST 22, 2011

Because you’re much more likely to be able to relate to one of these companies than you are to the giant first movers. What’s more, this book doesn’t just talk inputs, it talks outcomes – it lets you know the results of those companies’ social media activities. Why does this matter?

Review 369

Review Case Study B2B Marketing 369

Dave Fleet

DECEMBER 21, 2011

Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Do they go to news sites to see what’s going on with the company or the product? And yes, some companies aren’t paying attention. Do they go to blogs to check out discussions there?

Engineering 271

Engineering Review Sites News 271

Dave Fleet

MARCH 1, 2014

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. That’s not surprising, nor is it an inherently bad thing.

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

JUNE 9, 2010

Eqentia is positioning itself as a team-based knowledge dashboard that can be managed by one or two users, freeing others from the need to set up and refine searches. Initially, power users can curate the content to ensure that the highest relevance and most valuable content is featured, saving time and effort for the rest of the team.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

MARCH 30, 2012

Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. A: Because we’re a customer-focused company and we want to get closer to our customers. ” We’re operating in a field which is still full of kumbaya and hugging.

Social Media 353

Social Media Loyalty Conversation Buy 353

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. One day after the U.S.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

JUNE 4, 2018

You’ll be operating with the leading academic writing team within the business in addition to your documents will likely be top quality. The perfect company should have a few appealing qualities in order that it may empower customers to receive the greatest essays online at a good price. Wish to know more? keep reading.

How To 150

How To Price Class Compete 150

Dave Fleet

FEBRUARY 16, 2016

I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network. As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

FEBRUARY 11, 2013

More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. I was recently asked about whether I had a preferred model for resourcing social media teams. One core team. This model eschews local market teams in favour of one centrally-led team.

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

JULY 28, 2010

The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guidelines for marketers managing or launching Pages.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

OCTOBER 30, 2010

Consider: companies have been hung out to dry for years for this kind of deceptive behaviour when the consequences are far less substantial. Given the uber-high standard to which we hold companies in the social space, I would hope that people would consider this kind of behaviour to be just as despicable.

Twitter 382

Twitter Social Media Campaign Report 382

Dave Fleet

NOVEMBER 17, 2010

The new console incorporates three new elements into the existing search functionality: Creation of topic stacks by keyword group: allowing more targeted search results to be displayed (you could, for example, focus in on company and brand mentions rather than broader industry conversation). What would you like to see?

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

JULY 20, 2010

Ad agencies are built around strong creative teams. That leads to a reluctance from companies to invest in unproven technologies and techniques, leading to lower budgets for these programs in the future. Companies run a risk of a downward spiral with no end winner. Good agencies can help clients make that happen.

Social Media 379

Social Media Advertising Journal Campaign 379

Dave Fleet

AUGUST 12, 2010

It’s not just public relations involved in social media, but the C-Suite, Legal team, customer service and more. Why, then, do we throw stones at companies and critique their responses? Brands operate in the same way. There are instances and circumstances where their hands are tied.

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

NOVEMBER 15, 2010

Our team uses Radian6 for many clients, and I’ve used the tool for several years now, so I thought I’d take some time to dig into the updates and distill the key improvements for you. Given the number of sites that use Google Analytics, this could be helpful for many companies. Enhanced Security – SSL-enabled login.

Radian6 313

Radian6 Widget Analysis Comparison 313

Dave Fleet

MAY 25, 2011

The consumer metrics that panel companies provide are based on statistically-derived estimates that are derived from a representative sample of consumers; in this instance, the behaviors of the sample are weighted and extrapolated to represent the entire internet browser population. Are we looking at a 5% error margin?

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

APRIL 4, 2018

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. I loved the idea that this two-way technology could help to narrow the gap between companies and their customers. The final opportunity involved staying in Canada, and leading a part of the regional team.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

NOVEMBER 14, 2011

The company is putting the effort into making this a culture. Smart people, doing creative and challenging work, together as a team. I couldn’t agree more, and couldn’t be prouder to have people like Rob with me on that team. Making this the regular modus operandi. This is the way things will be. What about you?

Loyalty 275

Loyalty Education Team Eventful 275