Trending Sources

Successful Team Involvement in Content Creation

Spin Sucks

You manage team content creation, but struggle to get all the different voices and writing styles focused, engaged, and organized into a solid and effective content creation and marketing program. Unfortunately, even the smartest, most cooperative teams can often struggle to produce quality content. Team Content Creation: Tactics that Work. By Laura Petrolino. Domain Authority.

Team 85

How Purpose Will Power Future Online Communities

SocialFish

What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Through my work as a Fellow with Life Reimagined, I have (with my team of Fellows) developed an approach that taps into the power of purpose to drive community engagement. Federated Communities.

Overcoming Communication Barriers: A Team Effort

Spin Sucks

stressed I wanted equal access on the race course and the Deaf community had a right. . Yet.they placed a big, fat obstacle in front of me which brings the question to: Does the whole team understand what Spartan Culture is supposed to represent? debated with myself: Was it possible the whole team would have the same lax attitude when it came to overcoming communication barriers?

Team 45

Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Tweet. “When I was your age…” Source: halfpastawesome.com. Is this a good thing?

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. dream team of experts took the stage, and you might have expected them to proclaim that breathtaking advances in science and technology -- mapping the human genome and all that -- held the long-awaited answers. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Fast Company Features. Search.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. 1. Every company and audience is unique. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company. You want to make sure you’re using your time to make the greatest impact for your company.  . 5. Get Blogging. Know What Your Competitors Are Doing.

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Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go read it now and come back). Now,  I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Big brands have a tendency to think community management is a rank and file position.

Design Your Online Community for the Users, Not for the Organization

SocialFish

This post  originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community.  I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our  Essentials of Online Community Management  program at a special discount. Featured Industry Insider Open Communit

How Social Media Strengthens Companies [infographic]

Mindjumpers

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. According to the infographic a majority of organizations are using social media tools to strengthen their team. Engage and build trust. Take a look yourself. Click image to view large -.

How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again:  Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly. Include a visual or video response.

Interview with Community Manager: Emma Gannon

Social Media Citizens

Emma Gannon is currently a global  community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. The best resources can be found by looking simply around online and seeing what other brands are doing with their communities. think it is genius. G: Where is the best place to build the community?

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? You’ll find a community of other people working in that very same space participating in social media somewhere. Recruiting.

Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

Before each, his team finds two dozen or so interesting audience members, and gives them a purple index card and a marker. Come find us at Booth #761 in the Community Pavilion to talk #DigitalInnovation https://t.co/qQgklKVVPK. Image via Unsplash. The more things change, the more they stay the same. They paid me to cover the event as an insider. highlight to tweet). Speak in 1 voice.

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. visit to Nescafé’s new Tumblr highlights why the company made the move. The Tumblr page contains content that you would expect to see on a company’s website, from facts about Nescafé to how the company sources its coffee. The difference?

Why Your Content Marketing Team Needs to Act Like a Rock Band

Convince & Convert

In  Welcome to the Funnel , and in life, Jason advocates for content marketing teams to be put together like rock bands, specifically KISS … 1. He’s a  part of the band, as an SEO person should be part of the marketing team, not off in a corner somewhere. 4.  KISS Army (fans) = The community. Tweetable Moments The answer is not more content.

Team 47

Helping Members and their Communities Succeed: the Future of What We Now Know as Membership

SocialFish

The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. She could post and read about cases on this community platform; ask for advice; compare results; brainstorm on solutions; and go as deeply as she wanted into a specialized issue. We all have had these moments.

Interview with Community Manager: Jonas de los Reyes from Yahoo!

Social Media Citizens

Jonas de los Reyes is a lead community manager of Yahoo! You can follow Jonas on Twitter , Facebook and Linkedin. G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. Another thing that is needed for a community to thrive is community guidelines.

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Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

Your ability to communicate and keep your team working cohesively can be a mountain-scaling, yet necessary task for mastering entrepreneurship and selling online. The team that consistently serves, entertains and solves problems for customers and prospects in real-time will have an edge in the current and future landscape. ClickMeeting. Nimble. Freedcamp. fine addition. Hootsuite.

Interview with Community Manager: Ben Bateman from Square Enix

Social Media Citizens

Ben Bateman is community manager from Square Enix. Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. admire a lot of the community and social media work done by the Xbox team. If you don’t put the effort in then your community will wither and die. Just start talking.

Social Media at Scale: Organizing Global Social Media Teams

Dave Fleet

More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. Enterprise Deployment vs Organic social growth. I was recently asked about whether I had a preferred model for resourcing social media teams. One core team. This model eschews local market teams in favour of one centrally-led team. Tweet.

Team 35

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. software , vendors and clients alike have come to realize that these communities don’t just magically appear. Yeah, that’s going to be you.

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Will Kinsler.

Meet Joseph Mwakima, the Ultimate Community Manager

Geoff Livingston

In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. As a Wildlife Works community relations officer , he regularly meets with people engaged in projects throughout the region. His community needs him, as does the overall Wildlife Works effort. Widespread Community Activation. Rangers.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community is a post from: Shonali Burke Consulting, Inc.

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Customers who participate, create content and connect with other community members become loyal brand advocates. Now, community managers run WUGspace.

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Marketing teams provides the platform and resources to sales to be able to do this. Too many companies in my opinion leave it to the sales team to figure this out all this by themselves. So here are 3 reasons why …. Content is the new collateral.

Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

Community Over Network. recently sat down with Ted Rubin , the most followed CMO on Twitter and one of the ‘Top 20 Social Media Power Influencers’ in the world, in a brand-new podcast series filmed by my team at Ph.Creative. Consumers want to be heard, they share with each other, they’re interested in listening, and they will listen to you as a company if you share back with them.

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. Holy Social!

Interview with Community Manager: Helen Lynch from Yell.com

Social Media Citizens

Helen Lynch is a community manager at Yell.com, UK’s leading local search engine. You can follow Helen on Linkedin or Twitter. G: How did you build your experience as community manager? H: I started out in forums and IRC chat rooms, first as a user then as a volunteer mod and eventually moving into the role professionally. where I sometimes get to play with gadgets/toys and pretend it’s work! G: What are you top resources for community management? H: The emint mailserv, mentioned above. And what you mean by community – no two CM roles are exactly the same.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? hmmmm.)

3 Companies Focused on Helping Not Selling

Convince & Convert

This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Its no secret that my  favorite web company right now is Wistia. Beyond all of these technical reasons to choose Wistia, perhaps the biggest one is their   customer service and the community they have built around video for the web.

3 Key Roles to Make Your Social Team Scalable

Convince & Convert

The coaches are an organized, recognized group that acts as the hub for all things social media within a company. If there’s already a dedicated social media team in your company, they often form the core of this group and are deeply active participants and advisors. Frontline responders will be the faces of your company. Public relations (PR)? Customer service?

Team 28

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Bringing on and off loading team members as well as mentors is probably the biggest areas of change I have experienced. Now is the time to scale, get more sales and add more team members.

What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. So, if you're deploying social tools internally, what kind of community is your organization creating? The Intranet development team.

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Sustainable Online Communities Begin with Measurement

Geoff Livingston

Sustaining social media communities over years is one of the primary topics in Welcome to the Fifth Estate. Given how much time and financial investment goes into building a successful community, it only makes sense for enterprises to stay in touch and sustain critical online relationships, social web properties and communities. In essence, a community is like water.

The Best Way to Build Community and Content

Convince & Convert

Spiceworks provides IT professionals with a community as well as tools to do their job, making it the world’s most trusted IT marketplace. The company grew out of a casual meeting among tech marketers in 2010, when they spontaneously invited along some IT pros as well. Now, the community is giving back. The power of a tight-knit community. In This Episode.

How Transparency Creates Engaged Communities

Convince & Convert

Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. As such, Clinton’s job is to serve two masters: the community of designers and developers as well as the clients signing up to tap this community. Appirio.

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