Waxing UnLyrical

APRIL 17, 2012

As for social networks, you might have heard of a site called MySpace. The most recent industry to see the fall of a leader, though, is perhaps less exciting than luxury cars, social networks and Internet search. The first test prep company to teach students how to beat standardized tests was Kaplan Inc.

Review 214

Review Brands Industry MySpace 214

Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

NOVEMBER 2, 2011

Social networks are great for business. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence. Guest post by Cal Evans. Is this the smart way to go though?

MySpace 194

MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

MAY 20, 2012

Facebook is not like the tech companies that crashed in the 90s, and anyone who stops for two seconds to think about that knows it. Facebook, if turned physical, is the closest network to looking like the “actual world.” ” It represents the term “social network,” and has the story and movie to prove it.

Buy 263

Buy Social Media Yahoo Facebook 263

Waxing UnLyrical

OCTOBER 24, 2012

The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Path also taps into this need but the most exclusive social network is Pair where it’s just for you and your significant other. Facebook was not initially built to monetize; it was built to go viral.

Sites 256

Sites Facebook Aggregator Mobile 256

Waxing UnLyrical

MARCH 3, 2014

Why: Social media has given companies the ability to become more personable through online interaction. The Serious Goings-On Behind The Social Networking Scene . Why: In this oldie but goodie from the WUL vault, Shakirah Dawud shares how being personable on social media can lead to strong business relationships.

Consultant 200

Consultant Flickr Resources Communities 200

Waxing UnLyrical

MAY 2, 2013

Take every question your company gets asked and consider writing a blog post to answer it. Sean also provides custom training to companies across the US on SEO, content strategy and other digital marketing disciplines. You can find him on Google+ and all the other social networks. Google search.

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

NOVEMBER 27, 2012

For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. Erin Greenfield asked a great question about Pinterest measurement, and it’s a question that will grow in importance as companies develop their strategic use of Pinterest.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

MAY 13, 2019

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. People form social media groups and communities to discuss matters they care about. Using our example above, there are lots of groups advocating green living on different social networks. Napster, and. Align Technology.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

JUNE 21, 2013

A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. You can make these lists public or private, but depending on the nature of your work, set up any number of lists to track what specific people/companies are saying.

Twitter 246

Twitter How To HootSuite Curation 246

Waxing UnLyrical

FEBRUARY 13, 2012

We spend so much time talking about when the companies we know and love make a mistake. Last Wednesday, it was social networking app Path ’s day in the hot seat. Internet, calm down and give companies a chance to respond intelligently. Guest post by Michael Schechter. I don’t think we can ask for more.

Apple 185

Apple Privacy Startup Applications 185

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. Tech companies are developing AI programs specifically to perform these tasks. Your work is repetitive, rote and/or data intense.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

MARCH 18, 2013

They include tips on how to get set up with , and use smartly, a social network I still love. If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. So here are 18 tweetable Twitter tips for newbies (check out that alliteration!).

Tips 277

Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

AUGUST 10, 2016

For food and beverage companies, people will likely want to see what they’re consuming before they buy. For eCommerce companies, consumers will want to get a better idea of the quality and sizing of the product. Consumers want to know it all. Did you know 44% of customers research a product online before they purchase in-store?

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

JUNE 21, 2012

It’s a terrific way to post to a number of social networks, schedule posts and listen in on what’s going on, either by creating dedicated searches or creating streams of Twitter lists you’ve set up. There you have it: my holy Trinity of managing social media. HootSuite. Post Planner. I hope this is helpful!

HootSuite 269

HootSuite Social Media Curation iPad 269

Waxing UnLyrical

JULY 24, 2015

on how Taxi for Sure handled a potential crisis in India , reacting quickly through social media. In it, Ancita details how TfS’ quick response via social channels not only defused the situation with the passenger, but also allowed the company enough time to prepare responses for mainstream media inquiries.

Consultant 100

Consultant Case Study Course Conference 100

Waxing UnLyrical

DECEMBER 12, 2011

They might use a social network or two. a company of one. They may not live in an optimal location. The local culture may not be welcoming. Such business owners have to create a squad in other ways. They might blog. Such efforts work, but they have their limitations. Do you have a cheerleading squad? How do you build it?

Communities 215

Communities Team Meeting Study 215

Waxing UnLyrical

OCTOBER 27, 2011

This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media. ” You do not have my permission to put me on any mailing lists. So please don’t.

How To 225

How To Skills Flickr Fashion 225

Waxing UnLyrical

OCTOBER 6, 2011

Double check if social media is even the best option for your target demographic. Sure, there are centenarians blogging, but there is a reason all those commercials run by medical supply companies targeting senior citizens offer to send them a free VHS tape, rather than connecting online (hat tip to Scott Stratten for that insight).

Social Media 203

Social Media Platform Tips MySpace 203

Waxing UnLyrical

AUGUST 26, 2011

How many of you, who are active in social media and are business communicators yourselves know who she is? If you focus on finding your influencers on Twitter, or pretty much any social network, you’d be unlikely to think of Donna as a mover and shaker in the business communication field. Her blog isn’t fancy.

Film 227

Film Klout Policies Reputation 227

Waxing UnLyrical

AUGUST 24, 2015

From likes to leads: The new metrics for B2B social selling.

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

MAY 18, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen).

Company 265

Company Marketing Social Networking Facebook 265

Waxing UnLyrical

DECEMBER 24, 2010

The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. Since they tell the story through the imagery of social networks, we can relate to them instantly. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

DECEMBER 4, 2010

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. – is this: if we are going to use social networks to build influence as a way to achieve organizational goals, we have to use them the way they’re meant to be used.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 6, 2010

Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. She likens it to a cocktail party or going to a business networking event. Now for ME LinkedIn is strictly business.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. On the other hand, 22% of companies choose to feature an inside look. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. Of good quality. We know this. And in today’s hyper connected world, everyone’s a publisher.

Publishing 100

Publishing Brands Communities Flickr 100

Waxing UnLyrical

DECEMBER 9, 2015

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Using a bot to reply on your behalf is perhaps the quickest way for your brand to get butchered on social media.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

MAY 31, 2018

We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money. Clicking through on the word “sponsored” will bring you to the Facebook page explaining how sponsored content works on that social network. Hashtags aren’t enough.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

APRIL 2, 2016

A great example of deeply strategic Social PR? The company was early to the idea of integrating social media into its overall strategy. But why did the company start this initiative, and why does it keep it going? American Express. Content: Example. It’s brilliant! Here’s a screen grab from FTC’s blog.

Strategy 100

Strategy Case Study Collaboration Communities 100